Marketing Director
San Jose
Develop, steward, and champion a cohesive brand experience through direct/channel marketing, online and social marketing, and in 3 Northern California showrooms. Lead new program initiatives to expand services and product sales, responding to market-demands. Research and share product, workplace, and design trends with external and internal partners.- Develop and direct content for clear, compelling product and service proposals for clients and design partners to amplify company brand for design partners and clients.- Research and develop targeted, multichannel marketing campaigns for the architecture, commercial interior design, commercial real estate and project management and construction sectors.- Develop and direct a style team to furnish accessories, decor, and art celebrating workplace culture, brand, and design intent.- Work closely with brand partners to support product positioning, marketing, and sales.- Inspire teams to seek only the best, to sell through service, and to work with pride in delivering superior experiences for clients and partners.- Directly supported principals in strategy, rollout, and successful launch of a new brand following the merger of 2 Knoll dealerships.