Inherited and re-structured the Theatrical Marketing group​ from Open Road Films. Oversaw all aspects of Worldwide Theatrical and Home Entertainment Marketing: Strategy, Budgeting & Financial Planning, Creative Advertising, Research & Analytics, Media, Digital & Social, Publicity, Promotional Partnerships, and Exhibitor Relations.Managed all relationships and daily communication with all filmmakers, financiers, agents, and key talent. Collaborated closely with Development & Production, Physical Production, Business Affairs, Financial Strategy & Planning, Distribution, and International to determine, source, and interpret relevant research, data, and modeling inputs for greenlighting potential theatrical productions. ​Identified, assessed, and provided all business insights, marketplace trends, and cultural studies needed for department heads to better understand the state of the industry and to evaluate business prospects.Spearheaded rapid adoption and deployment of first and third-party data across theatrical campaigns, forging new partnerships with various transactional entities. ​Reduced marketing spend by 67% vs. comparable films with similar box office prospects from legacy studios.

Envisioned and built the Theatrical Marketing organization, which grossed more at the domestic box office in its first year of operations than any other new independent theatrical studio in the last decade. ​Opened every film to higher domestic box office at lower media spends relative to recent comps.Oversaw all aspects of Theatrical and Home Entertainment Marketing: Strategy, Budgeting & Financial Planning, Creative Advertising, Research & Analytics, Media, Digital & Social, Content, Events, Publicity, Promotional Partnerships and Legal. Provided detailed guidance to Exhibitor Relations, International and Canadian operations. Created a business plan for building internal Canadian theatrical operations.Identified, reviewed, selected, and on-boarded dedicated agency teams for media planning & buying, data management, creative materials finishing & delivery, photo editing, national & regional publicity, and promotional brand partnerships.Managed close relationships and daily communication with all filmmakers, financiers, agents, publicists and key talent. Worked closely with other corporate business units to identify and build incremental business opportunities.Supervised the release of titles on all Home Entertainment platforms (EST, physical sell-thru, physical rental, VOD, and pay-TV), managing the relationship with STX's output partner and spearheading operational changes to optimize workflow.

Worked with Marketing President to develop strategic direction and campaign objectives for all theatrical releases. Managed the Research and Digital departments; actively involved in all other areas of Marketing and Distribution.Developed and managed the ​Twilight Saga ​franchise campaign - more than $1.3 billion in domestic and $3.3 million in worldwide box office, 3 of the top 11 domestic openings of all time (at the time), and 4 of the top 10 advance pre-sales of all time. Created campaign strategies for a variety of films & genres including ​Divergent​, ​Now You See Me, Warm Bodies, Sinister, Ender’s Game, The Perks of Being a Wallflower, Source Code, Red, The Hurt Locker, ​and ​Knowing​.Oversaw all brand & positioning studies, research screenings, focus groups, competitive testing, advertising testing, tracking, digital metrics & social listening, and exit polling – analyzing, interpreting, communicating, and applying data to inform strategy and develop & refine campaign materials for ~8 theatrical titles per year.Envisioned and executed all digital marketing campaigns from budgeting to creative, content, social, media, promotions, publicity, editorial, analytics, and licensing. Identified opportunities in this evolving landscape to effectively reach and mobilize key target audiences, integrating new media into traditional marketing methods.Top independent studio at the domestic box office for 3 consecutive years (2009-2011), 9 films with #1 openings at the domestic box office, and an Academy Award for Best Picture for ​The Hurt Locker​.

Worked on 136 films across live-action and animation, and across all genres, totaling over $9.8 billion at the domestic box office, including 36 releases to open at #1 at the domestic box office. ​Titles included 8 Disney-Pixar films (including ​Monsters, Inc., Finding Nemo,​ ​The Incredibles, Cars and W​ALL-E)​; the first 3 installments in the ​Pirates of the Caribbean​ franchise (the second set an all-time opening weekend record); the ​Chronicles of Narnia​, ​Step Up, ​and National Treasure ​franchises; and the first 4 films from M. Night Shyamalan (including ​The Sixth Sense and ​Signs)​.Built and managed the internet marketing group, and expanded the domestic team to include international. Developed overall internet strategy and oversaw all operations. Defined long-term goals for the department and individual campaigns for each movie. Communicated plans to all internal groups and filmmakers.Spearheaded trailer planning with Creative Advertising​, Exhibitor Relations, and Home Entertainment teams.Produced multimedia shows, presentations, and reels to communicate marketing campaigns to filmmakers, talent representatives, company management and employees, and promotional partners.Forecasted daily box office and analyzed competitive landscape. Prepared industry reports, statistics, and supporting data for Chairman & senior staff. Created a model for projecting domestic weekend box office based on a subset of opening day matinee data.