Heading the Sales & Marketing team at a newly established company that took over Sissons Paints, a 200 year old brand that has established itself in Malaysia for the past 59 years.

Leading a team of 5 District Sales Manager and 2 District Merchandising Manager in managing a network of dealers in Kuala Lumpur, who are responsible for the sales of prepaid and postpaid products by Celcom.

Current responsibilities include:-1) Nationwide Dealer Management (Performance/Relationship)- Studying current and future market trends to set the direction of DiGi's Postpaid business2) Retail and Dealer Owned Policy maker- Revamping policies that hinders operational and business' decision on both spectrum3) Broadband Portfolio- Building the architecture in terms of business rollout and incentives paid to dealer based businesses4) Other Key Projects:-- Entry Budget Tablet X45 Launch - Rolled out in Q4'13 with sold out capacity within 2 months- Key Tactical Device Push - Increase daily run rate of a specific device by 200% on first month and then plateauing to a healthy 100% increase from original run rate- Closing a key partner in modern trade to help achieve more than RM1mio in device revenue monthly

Previously in charge of the retail sales of Maxis/Hotlink products in Puchong (highest revenue/ARPU in Central Malaysia), Kinrara, Bangsar, Pantai Dalam, and the entire PJS.Responsibility includes deducing localized and customized strategy for each area under care to win and secure 55% of market share, expanding/improving sales of individual dealer via education and prospect of selling Maxis/Hotlink products to ensure KPIs met, and training retail dealers on every consumer products carried by Maxis or Hotlink.Serviced more than 200 retail accounts under area of care via distributor management and/or own market visit.Instrumental in the creation of a program that saw an immediate results for Wireless Broadband that saw sales increased for the whole Central team and also reviving a postpaid component that could result in a potential revenue in excess of RM1mil per annum for the company. Was appointed PIC to plan and coordinate the sales team and business partner for the iPhone4s launch. Also handled more than 160 staff during the launch in KLCC that saw a 30% increase over iPhone4 launch last year.Last achievement included being appointed only 1 of 4 Account Managers that manages the highest tier business partners, out of the 16 strong Area Executives.