Digital Marketing Analyst
Pingan Insurance Company
Guangdong, China
Analyzed impression, quote and sales data to improve the financial performance of Direct Markets’ acquisition (i.e., marketing & Telesales) spendIdentified opportunities to leverage analytics to support increased optimization of marketing initiatives (e.g., Paid Search campaigns, price comparison website (PCW) partner onboarding, adjacent products) for specific marketing creative and programsLeveraged transactional data to identify problems within the end-to-end quoting experience for either the consumer or the underlying technical environments (e.g., data warehouse, online quoting platform technical or underwriting knockouts, 3rd party quote or lead imports)Collaborated with Enterprise and Personal Insurance Marketing, Data Engineering, Data Science, Direct Markets Circle Team, etc. to evaluate the performance of new predictive models. Anticipate how onboarding those processes will impact our data warehouse and the evaluation of the businessCoordinated with marketing media managers on near term strategies associated with creating new campaign assets for Direct MarketsPartner with Campaign Management / Advertising Operations team to ensure go-to-market efforts have been set up correctly and align to desired end-state business outcomes