- Support and streamline content governance, workflow and traffic management across the business organization. - Part of the Brand & Content team, responsible for managing day-to-day operations for content production and channel activation. - Provide leadership, clear and concise communication, process innovation and ownership and operational integration between cross-functional teams.- Lead across global marketing, product & portfolio marketing, and performance marketing.

- Studio Management | led and produced studio team deliverables for new core product shoots (still and video) and ensured they were completed to meet tollgate and launch dates.- Studio Scheduling | created a more effective studio project management process using internal workflow tool (WorkFront).- Asset Management | guided internal business leads, Executive Leadership Team (ELT) and external partners and ensured core product assets were licensed and released for effective usage.- Project & Production Management | advised business leads and ELT as the main resource to address process and production-based challenges within CGI marketing initiatives. - Process improvements | supported & refined the Creative team and Studio team’s workflow processes by using WorkFront to provide faster communication between touch points during planning, development and execution of all studio programs and projects. - Resource Allocation | evaluated and identified opportunities to better align resources with current and anticipated initiatives, while providing development opportunities for team members.

- Day to Day Organization |pro-actively managed all details throughout the phase of a project to ensure all action items are accomplished on time and accurate basis.- Planning |prioritized project work so not only the most urgent work is completed, but also the most important.- Adaptability |maintained clear and reasonable vision of next steps and the "big picture" during meetings, conversations or whenever the parameters of a project changed.- Resource Management |created, analyzed and updated staffing plans, organized and held project meetings, and authored and managed production status reports on a weekly basis.- Project Management |developed detailed multi-phased project plans, reported overall project status internally and externally, developed and track project schedules and budgets.

- Budget Management |developed, bid, planned and produced client projects for all mediums: print, motion, photography, animation, web, retail, packaging and direct mail.- Team Management |led the Philip Morris Print Management team of 8 Producers in charge of brand production budgets in excess of 500 million dollars.- Cross-team Communication |hub of information between Account Management, Creative, Legal, Web, Database and Production teams, and streamline all project information.- Researched Newest Technology & Treatments |ensured creative that was presented to the client was premium and within budget.- Shoot Management |managed all types of still and motion shoots, at multiple locations or in studio, large scale and small, while managing last minute client and legal changes.- Budget Efficiencies |maximized web production budget for 2015 Skoal "4-Wheeling" promotion to incorporate a teaser animation and 800 digital assets. Cost avoidance to client was in excess of $1 million. Response rate was 30% over projection.- Schedule Creativity |executed the 2016 Black & Mild Rhythm and Blues “Singles for the Summer'' online video within an extremely tight budget and aggressive schedule. Achieved a 50% production cost savings to client.- Project Efficiencies |operated the 2016 Skoal “Mancation” marketing channels and promotion budget which encompassed a 3-day photo shoot, digital assets, print ads, POS, packaging, and direct mail. Costs were kept 10% under $1.6 million budget.- Training |designed and presented all-day “Print & Lettershop Bootcamp” training sessions for external vendors to educate them on agency project workflows and processes. Training expanded to clients, interns and new hires.- Process Workflow Improvements |initiated the direct mail internet tracking tool Leo Mail Trac and expanded system capabilities to reconcile postage, generate client financial reports and streamline workflow processes for multiple internal teams and external vendors.

- Managed staff of 5 and was responsible for the production of direct mail campaigns for 8 diverse business sectors.- Maintained budgets for each sector, which were in excess of $40 million.- In 1999 exceeded department budgetary goal of 10% cost savings by achieving 20% overall average savings on projects for the year. Total dollars saved was over $8 million.- Partnered with Merchant group to streamline procedures for receiving, inspecting and using merchant logos in all marketing campaigns. - Created the Merchant Library to store all logos and images. Database was used company wide as a resource for merchant brands. - Successfully campaigned to upper management and presented “Discover Creative Guidelines” to business sector agencies. These guidelines detailed the requirements for all final files art files.