Create and implement "SEO Growth Strategy" for clients- eg. Gleneagles Hong Kong, Pretty Beauty Group, HiPPConversion Rate Optimization- The Pavilia Farm III (柏傲莊3期) - Conversion Rate Improved 200%- Natural Home (e-commerce) - From $0 to $500k / month- The Companions CCM Limited - Generated 100+ leads / monthContent Marketing Strategy - eg. Grand Emperor Hotel, New World Development

Course: Digital Social Media for Business

Summary: Managing SEO performance at group level for multiple business units in HK including luxury residential & real estate, wellness & healthcare, NGO, and Art Mall - SEO/ SEM Campaign Management: K11 MUSEA, K11 ARTUS, K11 ATELIER, Humansa, The Pavilia Farm ...- User journey Tracking & Optimization: The Pavilia Farm 柏傲莊- Digital Product User Behaviour Analysis: Artisanal Living App

Summary: Strategic Planning, Online Reputation Management, Database Marketing, Content Marketing, Online & Print Media Planning, SEM, SEO, KPI Tracking- Launched brand new platform 《潮遊教主》www.beyonderX.com- Signed new eDM service provider and improved overall eDM performance - The first agency support REAL TIME data transfer to PCCW eyes platform- Facebook CTR increased by 1000%- Facebook Engagement Rate increased by 1000%- No. of online transactions increased by 500%- Website bounce rate decreased to 20% from 3x%- Print & Online Media Planning

Summary- Kept my clients #1 for organic reach and engagement ahead of competitors- Expert in Top 10 Social Media Platform: Facebbok, Twitter, SinaWeibo, Linkedin, WeChat ......- Managing over 100 Social Media Profiles - Business Development- Social Media Consultation (Strategic Planning)- Social Media Monitoring & Big Data Analysis - Key Opinion Leaders (KOLs) Engagement- Social Media Cooperative (Cross Promotion) Pervious & Current accounts: - TeleCommunication: one2free- Business Service: Business Registration Hong Kong, PrimAsia, JamiQ, PRDA- Charity / NGO: HIV Advocates- Event & Entertainment: SOUTV, Chunky Onion, Sideways Driving Club- Fashion: GAP (HK), SonoVaso, Petit Bazaar- FMCG: Edible Arrangements Hong Kong, TasMania, Three Butchers, TopCashBack- Health & Beauty Care: Paul Gerrard Salon, ERA by Paul Gerrard, YouareXYZ- Hospitality & Restaurants: Rosedale Hotel Group, Gaia Group, Aqua Group, - Jewellery: Kissing Diamonds- Luxury & Sport: Simpson Marine, Beneteau - Wedding: The Planner, Hitched! BridalSkills:- Big Data Analysis: JamiQ, Google Analytic ...... - Social Media Monitoring Tools: Facebook Insight, Fanpagekama, HootSuite, Soicaloomph, Klout, Google Alert, Google Trends, Boardreader, Feedly (RSS) ......- Search Engine Marketing (SEM): Facebook Advert - Search Engine Optimization (SEO) (Keywords + External Links + Blog Marketing) - Social Media Optimization (Content / Keywords Management + Fans Acquisition and + KOLs'​ Engagement) - KOLs'​ Management - Bloggers' engagement campaign Social Networks: - Facebbok + Twitter + SinaWeibo + Linkedin + Pinterest + Youtube + Instgram + WeChat- Forum Seeding - Wordpress + Blogspot- Wix.com

The Link Together Initiatives Project (http://goo.gl/Dccv9M)Facebook content management- Content strategy - Content mix (Lifestyle + Branding + Projects)- Social Media Cooperative* (Cross Page Promotion) - Keywords & #Tags optimization- Content research (with image + video)- Content creation: 10 messages per week (Mon-Fri)- Publishing - Weekly Editorial Calendar* Facebook monitoring - Daily monitoring (10am-7pm)- Inbox message Alert- Comments Alert- 3 Standard Replies Facebook engagement (Community building)- Demographic Targeted Fans- Geographic Targeted FansReport & Analysis - Monthly Report (Post Performance)

- Facebook management: http://www.facebook.com/Vandafresh- Provided support in editorial research and content development - Media line-up and content exchange

Online Marketing- Designed, developed and implemented new web content: The Space 揀空間- Managed facebook page and recruited 1500 fans - Created 4000 unique visitors per month via forum seeding- SEM & SEO marketingReference: Web Design: www.squarefoot.com.hk/thespaceFacebook campaign: http://on.fb.me/11Fm5VeInterviewed by China Daily: http://bit.ly/R8i2is

Online Marketing Planning (Brand Communication)- Managed 3 facebook page and commended 30 posts every week - Created meaningful conversations with over 100 facebook fans- Edited over 30 videos, including corporate videos, authors’ interviews and TVCs - Uploaded over 1000 photos to facebook page - Designed, developed and implemented over 10 social media campaign Reference: Youtube Channel: www.youtube.com/user/MarketingenrichFacebook campaign app developments: http://on.fb.me/TCHUicFacebook interactive game: http://on.fb.me/VDU8cqFacebook fans engagement: http://on.fb.me/Xr2rMy

HSBC Project from 4As advertising agency (Bates 141) - Published over 170 blog articles ( 7 articles/weeks averagely) - Feedback management- Researching for financial topics and products- Guest interview arrangements (For more detail, please visit www.hkyfi.com)Translation project from Macau Government Tourist OfficeCreative copywriting for advertising projects