Jacky Falkenberg Email & Phone Number

San Francisco Bay Area

• Chief Marketing Officer and Co-Founder
• Develop and execute comprehensive marketing strategies to promote AI tools and the Couro Platform
• Collaborate with Co-Founders to ensure product features and benefits align with product market fit.
• Establish and nurture partnerships with software companies, athletes, sports clubs, schools, and teams.
• Oversee social media presence and engage with the audience to build brand loyalty.
• Analyze market trends and competitor activities to identify opportunities for growth.

San Francisco Bay Area

320 East State Street, Ithaca, NY 14850

• Manage social media and marketing campaigns
• Create financial statements and audit accounting on a weekly basis
• Designed kitchen in AutoCAD and oversaw the buildout of the restaurant space
• Prepared all of the designs, menu development, and operation manuals
• Performed all hiring and training for the restaurant while working 90+ hours per week

San Francisco Bay Area

• Implemented marketing strategies while adhering to a marketing calendar and use illustrator to design digital and print campaigns for all new menu launches and events
• Recruited, interviewed, and supported top-level management positions
• Pursued all local and federal permitting efforts (health permits, entertainment permits, etc.)
• Managed guest touch points, third-party delivery partners, menu tastings and updates, team member trainings, and any additional operations-related efforts

• Vice President January 2016 - May 2017VP Marketing January 2015 - January 2016
• Acted as a project manager for various entrepreneurial initiatives and restaurant pop-ups
• Executed all of the marketing efforts for events, fundraisers, and recruitment activities

• Constructed a comprehensive competitive set based on over 15 key performance indicators
• Coordinated and facilitated photoshoots for lifestyle and online delivery assets
• Created an excel model to determine optimal labor schedules given weekly sales

Columnist for "Surviving the Slope"

• Conducted market research related to the opening of their new cafe concept
• Developed a retail snack program by contacting businesses and evaluating variouscompanies’ product offerings
• Prepared digital training modules for the purpose of onboarding store-level team members
• Analyzed customer surveys to derive meaningful opportunities for the founders of the company

• Performed dish preparation and plating on the line
• Assisted with amuse-bouche and daily prep kit assembly for service
• Directed interns in daily food preparations while working 40 hours per week

Woodside, California

Bachelor Of Science (B.S.), Htl - Hotel Administration

Activities and Societies: Delta Gamma Chi Chapter

Education record

Activities and Societies: The Samburu Project, The Heartbeat Newspaper Editor-in-Chief, Study Abroad in Florence, Study Abroad in Nantes.

Non-Award

Study Abroad Junior Year Spring Semester

Education record

Hosted an exchange student in Spring 2011 and studied abroad in Summer 2011