● Led a SaaS-based B2C mental health app (Abide on iOS | Android | web) that helps users reduce stress, lower anxiety, and improve sleep through streaming audio content.● Drove revenue 💰 growth by creating the “magic moment” early, achieving a 240% increase in subscription conversions.● Powered adoption 🧒👨👩 by supercharging the onboarding experience, resulting in a 72% increase in activation and a 60% boost in retention. ● Increased retention ❤️ rates by 53% on Day 7 and 102% on Day 28 through effective content recommendation strategies.● Achieved high customer satisfaction 🏆😘 with a 4.9-star App Store rating and an 83 Net Promoter Score (NPS). ● Fostered a data-driven culture 📊 by initiating content analytics from the ground up, while running A/B testing and product analytics on Google Firebase and Amplitude. ● Led and coached product and customer support teams, while overseeing project management, design, and engineering teams.

● Led a SaaS-based B2B2C employee benefits financial wellness platform (BrightPlan on iOS | Android | web) managing $7 billion Assets Under Management (AUM). This platform enhances employee satisfaction and financial well-being for clients such as Salesforce. ● Built a customer engagement engine offering personalized financial advice across multiple channels, leading to a 40% increase in emergency fund account sign-ups. ✍️● Championed and implemented Agile methodologies from Waterfall, boosting team velocity by 35%.

● Drove hyper-growth of a B2C social messaging app (PingMe Messenger on iOS | Android), scaling users from 50K to 6 million 🚀 within 2 years. ● Overcame “cold start” challenges, achieving a 60X boost 🔥 in activation and virality, leading to a rapid adoption.● Achieved a top #5 ranking in the App Store under the social networking category.● Led the development of a SaaS-based B2B marketing platform (RadiumOne Connect on web | API | SDK) from 0->1, enabling brands like O2 to engage customers with personalized messages across multiple channels.

● Directed the company’s first mobile/tablet B2C news reading app (Macworld Daily Reader on iOS/iPad) E2E from 0->1.● Led go-to-market strategies in collaboration with Sales, Marketing, Content, Engineering, and CS teams, resulting in the app achieving the #1 ranking 🥇 on the App Store and being featured 🌟 by Apple. ● Scaled user base from inception to 400K 🚀 within 3 months, demonstrating rapid and substantial growth.

● Managed a SaaS-based B2B2C mobile messaging platform (VeriSign PictureMail on mobile | web) for wireless network operators, including Verizon, serving 140 million monthly active users.● Achieved a 3X increase in revenue 💰 thru expanded paid messages.● Pioneered mobile social media sharing, providing feature phone users the ability to share photos and video directly to popular social networks, i.e. Facebook and YouTube.

• Managed web development projects that provide online courses and exams to employees.

• Managed mission critical enterprise applications and hardware that serves 1,000s of internal customers.