Jacky Saayman Email & Phone Number

A creative, pragmatic, and award-winning marketing leader with 20+ years’ experience in B2B software marketing. I’m passionate about leveraging marketing technologies, actionable intelligence, and creative ideas to deliver quality marketing services. I love mapping out an optimal strategy and working with stakeholders across the business to make that strategy come alive. I thrive on the challenge of building new teams or helping under-performing teams reach their potential. I’m a SiriusDecisions practitioner. I believe that being data-driven and accountable helps to position Marketing as a valued and respected contributor to the company’s success. And, that optimising processes, metrics, and technologies make marketing work better.AREAS OF EXPERTISEMarketing Operations | Marketing Technology | Marketing Metrics | Digital Marketing | Marketing Process Development and Optimisation | Campaign Development | Customer Loyalty | Content Marketing | ABM | Gamification TECHNOLOGIESMarketing Automation Platforms (Eloqua, Marketo (certified expert)) | CRM (SalesForce.com) | Content Marketing (Kapost) KEY ACCOMPLISHMENTS• Created, managed, and led EMEA digital demand centres, at two different companies, growing inbound leads and pipeline by 40%+ and resulting in more efficient customer journeys• Introduced and implemented a marketing automation platform at regional level before it was adopted worldwide • Led the initiative to ensure GDPR compliance for marketing worldwide• Streamlined marketing content production processes and reduced total delivery time by 45%• Drove new company-wide metadata tagging initiative to improve discoverability and eliminate duplicate work. Content tagging improved from 39% to 98% • Coordinated system-wide effort to improve content review process and eliminate outdated content - resulting in more accurate messaging and less duplication. Content age dramatically reduced (90% of content younger than 15 months from 53%)

Listed skills include Lead Generation, Crm, Salesforce.Com, Online Marketing, and 46 others.