Jacqueline Lee Email & Phone Number

Singapore

Singapore

Led the Channel Program GTM team in fostering collaboration with APJ/field partner sales and marketing teams, surpassing performance objectives in various domains. Achievements encompassed successful demand generation across pivotal routes to market and SaaS; bolstered partner advocacy and thought leadership through digital marketing channels; orchestrated high-level partner executive engagements (C, C-1); implemented scalable operating models across sales, marketing, and operations, including Opex and MDF management; managed the largest-scale annual online partner enablement in collaboration with partner readiness teamHonored with inclusion in the CRN Women of the Channel list for both 2022 and 2023, and recipient of three 'Accelerate Our Very Best' awards at VMware.

Singapore

Spearheaded the development and implementation of the GTM strategy for APJ Marketing, effectively aligning a demand-focused marketing mix with commercial dynamics and business imperatives. Guided a cross-functional team, both direct and virtual, to successful execution. Notable achievements include spearheading the outsourced telemarketing engine, implementing mid-funnel acceleration tactics through regular tele-sales cadence, and orchestrating accounts-based marketing initiatives tailored for key customer accounts. Additionally, established a robust partner marketing engine, integrating performance metrics and a streamlined leads management process, subsequently replicated globally. Notably, several APJ programs were recognized as best practices and adopted in the Americas.Recipient of global 'Rockstar Award'.

As a member of the APJ Marketing Leadership team, we steered the Marketing team through significant company and leadership changes. Restructured Partner Marketing, in collaboration with channel sales to operationalize go-to-market strategy achieving double pipeline contribution. Orchestrated pan APJ partner executive engagements (C, C-1) including an offsite event in Tokyo. Championed channel incubator initiative to nurture high growth partners. Member of the taskforce that includes sales operations and deals desk to launch Symantec's first Enterprise Subscription Agreement pilot. Recipient of 25 Applause awards from sales and marketing over a 6+-year tenure

Led go-to-market strategies aimed at expanding new license sales and defending the Backup Exec and Endpoint Security install base through strategic upsell and upgrade initiatives.Orchestrated impactful product launches that played a pivotal role in revitalizing the Backup Exec business within a two-year timeframe; facilitated effective cross-functional collaboration on pricing reviews, promotions, certification, and end-of-cycle (EOC) activities, aligning these efforts with market trends, customer needs, and competitors' activities.

Directed operations management and channel programs to propel Cisco's new Small Business segment following the Linksys acquisition. Spearheaded initiatives encompassing inventory management optimization, pricing reviews, operations process enhancement, and strategic product launches to ensure stability and growth in the acquired product portfolio.Recipient of global and APAC awards in recognition of achieving operational excellence.

Directed channel operations, encompassing business planning, budgeting, channel programs, and sales metrics to meet channel objectives. Utilized data analytics to inform channel capacity planning and regional strategy formulation. Enhanced efficiency through process streamlining and close collaboration with regional sales, leading to improved quarterly business planning and target achievement. Initiated partner incentive and sales Management by Objectives (MBO) programs.

Managed internal executive communications, key marketing tools and process implementation in a highly matrixed organization. Launched revamped performance review system enabling consistent metrics and synchronized reviews across business units. Lobbied corporate on local tool requirements and overhauled helpdesk support system, improving response time.

Led initiatives spanning marketing planning, target setting, and performance evaluation, leading to consistent recognition of Asean Marketing as the top-performing region. Served as a member of the review board to assess every campaign build, readiness, and telemarketing alignment. Fostered synergy between various business units to drive integrated plans and championed bi-annual campaign analysis to optimize strategies. Additionally, established telemarketing call centre infrastructure and engagement processes enabling healthy leads funnel for the campaigns.

Pioneered innovative marketing communication channels, including email, web, and permission marketing, resulting in a 66% cost reduction and doubling of the customer opt-in database within a year. Implemented internal publicity campaigns aimed at management, sales, marketing, and channel partners to enhance awareness and drive adoption. Developed training guides and deliver training sessions to internal teams. Collaborated closely with product marketing managers to design and launch online programs on ibm.com, leading to significant improvements in lead generation and online transactions.Recipient of global and APJ Marketing awards for Innovation. Global best practice recognition.