Jacqueline Lee Email & Phone Number

Singapore

Led the Channel Program GTM team in fostering collaboration with APJ/field partner sales and marketing teams, surpassing performance objectives in various domains. Achievements encompassed successful demand generation across pivotal routes to market and SaaS; bolstered partner advocacy and thought leadership through digital marketing channels; orchestrated.

Singapore

Spearheaded the development and implementation of the GTM strategy for APJ Marketing, effectively aligning a demand-focused marketing mix with commercial dynamics and business imperatives. Guided a cross-functional team, both direct and virtual, to successful execution. Notable achievements include spearheading the outsourced telemarketing engine.

As a member of the APJ Marketing Leadership team, we steered the Marketing team through significant company and leadership changes. Restructured Partner Marketing, in collaboration with channel sales to operationalize go-to-market strategy achieving double pipeline contribution. Orchestrated pan APJ partner executive engagements (C, C-1) including an.

Led go-to-market strategies aimed at expanding new license sales and defending the Backup Exec and Endpoint Security install base through strategic upsell and upgrade initiatives.Orchestrated impactful product launches that played a pivotal role in revitalizing the Backup Exec business within a two-year timeframe; facilitated effective cross-functional.

Directed operations management and channel programs to propel Cisco's new Small Business segment following the Linksys acquisition. Spearheaded initiatives encompassing inventory management optimization, pricing reviews, operations process enhancement, and strategic product launches to ensure stability and growth in the acquired product portfolio.Recipient.

Directed channel operations, encompassing business planning, budgeting, channel programs, and sales metrics to meet channel objectives. Utilized data analytics to inform channel capacity planning and regional strategy formulation. Enhanced efficiency through process streamlining and close collaboration with regional sales, leading to improved quarterly.

Managed internal executive communications, key marketing tools and process implementation in a highly matrixed organization. Launched revamped performance review system enabling consistent metrics and synchronized reviews across business units. Lobbied corporate on local tool requirements and overhauled helpdesk support system, improving response time.

Led initiatives spanning marketing planning, target setting, and performance evaluation, leading to consistent recognition of Asean Marketing as the top-performing region. Served as a member of the review board to assess every campaign build, readiness, and telemarketing alignment. Fostered synergy between various business units to drive integrated plans.

Pioneered innovative marketing communication channels, including email, web, and permission marketing, resulting in a 66% cost reduction and doubling of the customer opt-in database within a year. Implemented internal publicity campaigns aimed at management, sales, marketing, and channel partners to enhance awareness and drive adoption. Developed training.