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Strengths & Career Spotlights:🌐 Launched Yakin's social media presence, fostering engagement and brand recognition.👥 Assembled a dynamic team, fostering collaboration and unlocking creative potential.🏢 Engineered a seamless departmental system, optimizing operations for efficiency.💼 Pioneered OEM business development, crafting custom sauce recipes for clientele.Sales Milestone:📈 Ignited remarkable RM200,000 - RM500,000 monthly sales growth from no Yakin branded sales 3 years ago. - Managing and leading multiple end-to-end product launching projects- Product ideation, development and taste formulation to suit market needs and trend- Determine effective pricing strategy in comparison to competitors - Sourcing and liaising with suppliers to ensure the suitability of materials in terms of the product marketing image, factory and the industry's requirements- Adjusting label design to ensure its alignment with the brand visual and strategy- Planning product launch and executing market penetration in various channels. This includes digital and social media, influencer marketing, marketing activations, promotions and events- Develop and manage Shopee and Lazada e-commerce platform, including seasonal promotion and product advertisement- Lead the creation of promotional materials to be posted in social media & visual merchandising displays at point of sales- Actively liaise with business partners to execute promotional campaigns - Handle customer service in e-commerce and social media platforms

• Assisting Manager / Senior Manager in all aspects of marketing and branding initiatives.• Execute promotional activities and marketing initiatives within the brands ranging from creative development/adaptation, retail activation, campaign management, event management, interactive marketing management and print/ premium management.• Establish, maintain and strengthen relationship and rapport with existing clientele to ensure prompt delivery of quality and value-added services.• Liaise with client, suppliers and team members to execute and organize plans to pull off an event.• Assist in monitoring departmental budget expenditure to ensure marketing activities are within approved budget.• Supports the implementation of activation, promotion allocations, distribution and availability of all product ranges and stocks for all channels and customers.• Analyze on market trends, shopper behaviors and competitor activities to identify opportunities.• Participate in executing effective marketing campaigns in-line with the company's business and marketing objectives.

* Prepare timely sales report and analysis for Merchandise Manager and Category Manager* Ensure smooth execution of product listing and promotion by liaising with suppliers on promotions forms and settle discrepancies * Prepare and compile agency format for submission to marketing, store bulletin and letter of authorization to vendors

- Planned, prepared pitch deck and executed the launch of mega digital campaigns, worked with internal stakeholders from campaign creatives, campaign mechanics to optimize campaign communications on TV channels, social media, paid ads, app/web messaging and eDMs- Tracked, reviewed and reported campaign performances against goals and KPIs- Strategized, crafted and scheduled app and web messaging to optimize visibility of product launches, campaigns and tactical programmes. Continuously conducted testing to identify ways to increase open rates and improve conversions- Researched, identified and evaluated trends to design and execute marketing automation based on customers’ lifecycle and behaviour to drive users’ engagement and retention- Responsible for copywriting and liaison with designers to create digital contents for new product pages

- Planned and executed various digital and outdoor marketing campaigns that brought an increment of 213% in sales- Developed and managed Shopee and Lazada e-commerce platform, including seasonal promotion and product advertisement- Led the creation of promotional materials to be posted in social media & visual merchandising displays at point of sales- Actively liaised with business partners to execute promotional campaigns - Handled customer service in numerous social media platforms

- Provided market insights on Competitor Prices and SKU’s - Led the coordination of the production and delivery of marketing aids to East and West of Malaysia- Contributed to S-26 Organic Progress and assisted the S-26 SMA Organic Launch • Led the redesign of 100% Organic Logo • Proposed new KOL’s for S-26 Organic Progress • Proposed ideas for educational advertisement- Provided suggestions to improve the current S-26 Gold scoop • Conducted one-to-one interviews to collect consumer insights on the scoop design • Provided technical suggestions by incorporating insights from interviews • Presented findings and suggestion ideas to Brand Manager and Technical Product Manager

Kim’s Lunchbox Project • Proposed a 4P-structured strategy to launch the project with a team of five• Negotiated with suppliers of free gifts and university authorities for promotional purposes• Prepared a proposal to collaborate with universities’ Korean cultural club and liaised with the president and vice president regarding the collaborationChristmas Platter Project• Led the planning of on-ground promotions and proposed the sale of trial-products to gain trust from customers, resulting in increased order numbers post-event • Negotiated with suppliers for complementary dessertValentine’s Day Project• Introduced a referral program aimed to generate more sales and customer loyalty• Wrote a comprehensive proposal with detailed steps to be easily executed by the team • Prepared a detailed cost analysis to support the launch and to show the monetary benefit of the referral programOn-going Business• Developed a new referral program by introducing the provision of vouchers for next purchase to referees• Created a consistent referee record dataset structured with equations utilising Microsoft Excel• Wrote a proposal for the referral program with precise details to operate the system.• Crafted customised newsletters to target different types of audiences by effectively introducing the company and menus to generate sales from new customers• Engaged with new customers during on-ground promotions and conducted a Q&A session to clarify information regarding company services and products. As a result, sales begun to rise 10% following the promotion

• Collaborated with teachers in personalizing each student’s learning experience• Effectively communicated with parents and the head teacher to report student’s learning progress • Developed ability to remain calm in stressful situations, trained patience and multitasking skills when taking classes for Pre-School students

• Cultivated effective time management in planning and conducting weekly group classes for 30 students. - Teaching Business Math and Economics twice a week for 1 semester. - Prepared class exercises and executed class lectures together with exercises - Answers student questions with analytical approach • Developed public speaking and analytical explanation skills

• Coordinated a donation program and successfully donated all trial-run goods to 5 large community service organisations.• Liaised and negotiated with representatives of the donation organisations• Led a team of 4 in managing inventory, planning logistics and maintaining effective customer relationship. • Represented the company in international food and beverage exhibitions ie. FOODEX JAPAN 2017 and MIHAS 2018.