Jaclyn Dowdle Email & Phone Number

Austin, Tx, Us

Austin, Tx

Led the re-brand initiative inclusive of; photo and video shoots, logo and color palette development, website reskin and an experiential tactic we called "The Cup Car" (a life-size cup made out of coffee cups).Planned and executed a fundraising event resulting in 8K donations. Managed a 25 stop cross-country tour for our Cup Car resulting in 12K in donations.Filed and monitored all legal non-profit status requirementsConducted all Board of Director Meetings.Implemented a CMS system for donor relations with segmented marketing efforts.

Austin, Tx

A production house where ideas come to life. Our full list of our creative services included; Creative Direction, Production, Prop Styling, Wardrobe Styling, Photography, Videography, Graphic Design, Content Creation, Brand Strategy and Campaign Development.

Austin, Tx

Trove is an apparel company that delights in dignity. Our mission is to re-write the story of fast fashion for a more delightful existence.

Austin, Tx

Produced (14) seasonal print and video photoshoots on time, on budget and with a quality that is often compared with higher caliber brandsCollaboratively created Marketing campaigns leveraged by the Sales Department which improved performance in web traffic, social media engagement and following, resulting in increased brand awareness and new customer acquisition with a sales outcome of $4.4MM - $15MM within 4 yearsDefined and distributed effective social media campaigns and collateral, resulting in $1.6M in revenue from Facebook and $40K in revenue from Instagram for 2016Implemented a project management system for the Marketing, Sales and Creative Departments that improved internal communication and overall workflow

Austin, Tx

Participated in the new business pitch for a successful six figure contract with Participant Media for funding a university student program called the Creative Activist Network (CAN).Developed programming for CAN on the University of Texas and Stanford University. Led implementation for CAN at each university including; any/all recruitment tactics, promotion strategies, events, managing of student chapters, film challenges, training, final premieres and reporting to Participant Media.Directed strategy and execution for all consumer communication pieces for Students of the World and branding of CAN.

Sydney, Australia

Interviewed and maintained regular contact with asylum seekers currently held in Australia’s immigration detention centers.Researched and wrote Country Information Reports objectively illustrating the risks of persecution faced by asylum seekers to accompany their application for refugee status to the Australian Government.Served as a liaison between the Australian Department of Immigration, the Refugee Review Tribunal, various translating services, Legal Aid and Amnesty International.

Trained and led a team of an Account Manager and an Assistant Account Manager to fulfill client’s creative and performance data needs.Forecasted and presented 2012 budget, creative testing, production schedules and media rotation plan to client.Analyzed trends in creative based on mandatory performance metrics and if necessary made calculated recommendations to market/creative changes based on AB testing.Led creative development for AT&T’s Direct TV initiative including; strategy via creative briefs, script development, storyboards, casting, pre-production, on-set client management, editing, AVO record and final posting (approximately 15 new spots/over $15 million in production spend).

Dallas, Tx

Wrote creative briefs, initiated brainstorms, led get-to-works, tracked competitive messaging/spend in quarterly reports, issued monthly billing, trafficked TV/radio creative andmaintained monthly print media calendars.Assisted in the 2007 brand creative evolution initiative, utilizing archetyping and ethnographic research to identify a unique communications platform to distinguish the Harrah’s brand on a local and national level.Trained and developed two Assistant Account Managers to be utilized on the team to fulfill clients needs.

Bachelor Of Journalism, Advertising, 3.5

Activities and Societies: Kappa Alpha Theta, Cheerleader

Master Of Arts (M.A.), International Affairs, 3.8

Activities and Societies: Study abroad program: Laos, Vietnam, Cambodia, Singapore