• Managed PPC team comprised of 6 specialists and 2 coordinators responsible for a total of 300+ clients• Held weekly 1:1’s and annual reviews with team members to drive performance, goals and career growth• Responsible for hiring and onboarding of new PPC team members• Ensured company and team goals were communicated to PPC team and KPIs were tracked to reach goals • Managed a portfolio of 40 ecommerce clients with budgets up to $100K/month per client

• Directly managed a Paid Search Specialist responsible for client portfolio management and revenue growth• Managed a portfolio of 30 ecommerce clients with budgets up to $60K/month per client• Initiated daily client communication on account performance, optimizations and testing to drive positive ROI• Manually created monthly performance reports for all clients highlighting profitability and KPI’s• Restructured campaigns with keyword, bid and settings adjustments leading to a 1470% increase in ROAS

• Managed a portfolio of 25 ecommerce clients with budgets up to $40K/month per client• Created new PPC accounts from scratch, optimized and re-built existing AdWords and Bing ads accounts

• Supported Account Managers managing day to day search engine marketing operations for a portfolio of 11 clients with budgets up to $85K/month per client• Assisted in developing quarterly PPC strategy plans for all clients with account optimizations and expansions• Utilized Acquisio bid management software to track KPI’s and create weekly & monthly performance reports• Implemented optimizations to a Remarketing campaign resulting in a 215% increase in ROI

- Report to Director of Online Marketing and assist PPC marketing team in managing and running optimizations on a portfolio of over 100 categories- Work with Google search and display networks and Yahoo/Bing search alliance to generate leads contributing in millions of profit dollars for the company- Utilize Tableau software to analyze actual performance vs. budgeted forecast and research any discrepancies

Prepare a list of clients for making marketing calls to ask about refinancing.Assist in preparing marketing brochures, send them to targeted clients and businesses, and make follow-up calls. Label, audit, track, and prepare closing packages for loans. Answer phones, organize past and current files, and enter files into the ACT database and Encompass mortgage software.

Assist faculty and Ph.D. experimenters with developing research projects and analyzing results of experiments to determine real world implications. Assist with administering experimental research sessions to business students.Help coordinate and conduct supplemental data collection and complete coding spreadsheets of the collected data

Prepared excel spreadsheet with analysis of billable hours per associate.Processed accounts payable invoices.