As a Trendologist at Datassential, I have a lead role in developing the company's highly-anticipated Annual and Midyear Trend Reports, in addition to managing the production of eight data-driven TrendSpotting reports that home in on food and beverage trends and the latest happenings in the food and beverage industry. You can also catch me periodically co-hosting Datassential's monthly Simply Smarter webinar series, which you can register to attend here: https://datassential.com/resource/2024-simply-smarter-webinar-series/?referrer=webinar-CTA-banner. From time to time, I also contribute insights to a variety of media. In 2024, I was featured in both Commercial Baking Magazine (https://issuu.com/avantfoodmedia/docs/october_q4_2024_digital_edition/54), as well as Progressive Grocer (https://progressivegrocer.com/look-grocery-gaming-culture).

At Datassential I manage the design, research, and writing of the six, data-driven, magazine-style TrendSpotting reports that focus on the latest trends and happenings in the foodservice industry, as well as develop custom reports and newsletters for clients on topics of interest. From the end of 2019 and going into 2020, I had a lead role in redesigning all of the TrendSpotting reports in InDesign. To get a behind-the-scenes look at what the redesign involved and learn more about TrendSpotting, copy this link into your search engine, hit enter, and a pdf of Datassential's FoodBytes report that highlighted the redesigned TrendSpotting reports will download: https://apps.datassential.com/snap/api/GetFoodBytes?id=789. I also wrote a freelance article for CreativePro called "How to Plan and Execute a Successful Redesign Project" (link is below) that breaks down how designers can approach a redesign, based on my experience redesigning the TrendSpotting reports.In addition to writing and designing the TrendSpotting reports for Datassential, I've also written articles on their behalf for SmartBrief, one of which is "Put a spring in your step with plant power" (link is below), as well as an article for the magazine in the Mix called "Put On a Show: Discover How to Create Instagram-Worthy, Captivating Cocktails" (link is below).

In 2024, I created a logo and marketing pamphlet for Fresh Flats, a company in the Chicago area that offers apartment rental prep services, like cleaning, painting, etc. In 2022, I wrote an article for CreativePro Magazine titled "How to plan and execute a successful redesign project," which focused on how designers can approach a redesign, primarily using Adobe InDesign, based on my experience redesigning the TrendSpotting series of magazine-style reports for Datassential.In 2021, I wrote an article for CreativePro Network on how to use the PDF Comments panel InDesign to streamline editorial workflows: https://creativepro.com/using-indesigns-pdf-comments-panel/.In 2019, I created a series of magazine and social media advertisements for Frose Art, a fine art photography business.In 2016, I designed over 100 PowerPoint presentations and a series of brochures and booklets for Family of Faith Church in Monee, IL. The project began in September and ended December. Throughout 2020 and 2021, I also created logos for a variety of sermon series for the pastor of the church.At the end of 2015, I designed the identity package (complete with nursing badges) for MidwivesCare, LLC. MidwivesCare, LLC provides women with the option to have home births by connecting pregnant women with knowledgeable and supportive midwives and lactation consultants.

At Apex (an outsource sales and marketing company), I designed and wrote the copy for marketing collateral (brochures, newsletters, booklets, flyers, sales sheets, annual/monthly reports, trade show banners, tabletop displays, and presentations). I also had the responsibility of communicating with the printer and proofing all marketing projects. Additionally, I was involved in creating a new brand for the company, and I assisted its president by managing schedules and making reservations. In Salesforce, I also updated information and ran and edited reports in MS Excel for Apex.

At Christianity Today, "a global media ministry," I designed layouts for their print magazine (specifically the featured news article on the South Sudan in the October 2015 issue), created typography-driven images for their Twitter account that could easily be shared by readers, designed e-book covers, and conducted image research and uploaded images to the company's website.

At Inside the Artist's Kitchen, I designed five layouts for the interior of a cookbook that was written by their resident artist, Kiam Marcelo Junio (Jerry Blossom), as a piece of performance art. I also had the opportunity to redesign Inside the Artist's Kitchen's printed recipe cards.

At Christian Leader's Institute, I edited articles that were included in books I designed covers for. These books are required for the classes taught at CLI.