Jaclyn Mcshane Email and Phone Number
Jaclyn Mcshane work email
- Valid
- Valid
- Valid
- Valid
Jaclyn Mcshane personal email
Jaclyn Mcshane phone numbers
Dynamic marketing leader with over 10 years of experience spanning diverse industries such as automotive, CPG, eyewear, luxury goods, and utilities. Unwaveringly curious, I thrive on exploring new industries, trends and technologies, leveraging them to drive unparalleled results.I specialize in crafting data-driven, multi-channel marketing strategies that propel brand awareness and foster rapid adoption. Leading by example, I empower my team to embrace innovative thinking while being committed to flawless execution.Highlights of my achievements include: • Doubling unaided brand awareness • Successfully spearheading GTM strategies for two brand extensions • Achieving a 100% increase in web conversion rate year-over-year • Maintaining retention rates exceeding 95% through innovative loyalty initiatives • Orchestrating the global rollout of a brand's first data-driven sales enablement program • Securing $1M in contract savings through strategic negotiations • Continuous Improvement award-winning customer satisfaction campaignsCertified in Lean Six Sigma Yellow Belt and Green Belt, HubSpot, and FullStory.Beyond my office life, I find joy in yoga, embarking on adventures with my canine companions, exploring new cities across the globe, and spending time with family and friends.I'm always open to learning and expanding my professional network, so let's connect!
Dte Energy
View-
Manager, Customer MarketingDte Energy Oct 2023 - PresentDetroit, Michigan, Us
-
Principal Marketing SpecialistDte Energy Jan 2020 - Oct 2023Detroit, Michigan, Us• Ideated program redesign with $4M budget, doubled web conversion rate year-over-year and increased adoption by 29% in 4 months, negotiated supplier contracts resulting in $1M savings for first-time cost-effective program• Researched market opportunity for customer programs to define business cases, led cross-functional team to an on-time and 99% defect-free implementation of program IT, CRM, billing, customer service, and website requirements with $3.5M budget• Orchestrated recruitment campaigns using SAP Marketing Cloud, surpassed 11k annual customer acquisition goal in <5 months, achieved company’s third-highest conversion rate and 96% retention rate• Oversaw 2 full-time analysts and several contractors, delegated workload and evaluated performance
-
Principal Marketing AnalystDte Energy Apr 2018 - Jan 2020Detroit, Michigan, Us• Ran customer program with $3M annual budget, analyzed Google Analytics and conversion data to enhance email content and targeting strategies through A/B experiments, achieved 65% of the program’s annual acquisitions within 6 months and enterprise’s highest open and click-through rates• Guided program portfolio customer research to refine existing program designs, customer requirements, incentives, and marketing strategies resulting in 91% average retention rate• Championed annual price change communications plans with campaign metrics outpacing enterprise average by 154%, improved customer satisfaction scores by 24%, and received DTE Continuous Improvement award for campaign execution• Directed value-added program to achieve enrollment and incremental margin targets of $240k, managed $250K budget• Authored first integrated marketing plan for payment programs and self-service web and mobile app channels; navigated transition of marketing strategy and budget management for 8 unique programs with a combined budget of $400k, resulting in lead generation and increased adoption by 9%• Performed market analysis to identify 4 new program opportunities to increase customer interest, adoption, and satisfaction
-
Marketing AnalystDte Energy Apr 2017 - Apr 2018Detroit, Michigan, Us• Conceptualized the new customer welcome experience, including concept development, content creation, email design and metric tracking, and instituted countermeasures identified through rapid experiments and qualitative research • Monitored social media accounts, analyzed customer feedback and sentiment; presented bi-weekly reports to senior management, contributing to a 88% decrease in customer complaints within 5 months • Conducted thorough analysis of external customer complaint process and identified areas of improvement; founded standardized work instructions and trained initial 4 employees, resulting in successful enterprise-wide rollout and 50% reduction in resolution time
-
Consumer & Business Insights Analyst, Brand StrategyMaui Jim Sunglasses Aug 2014 - Apr 2017Peoria, Illinois, Us• Conducted global consumer research from survey design to data analysis to identify key trends and insights that resulted in doubled unaided awareness and development of the go-to-market strategy for the Maui Jim Ophthalmic and Apparel brand extensions, resulting in early launch• Trained 300+ global account executives on data-based selling and assortment optimization, and introduced the Fix the Mix sales enablement program generating over 35% sell-through growth • Facilitated launch of all new products, including naming, product positioning, global B2B & B2C communications, product placement, and development of marketing and point of purchase materials while managing catalog of over 600 existing SKUs• Represented Director of Global Brand Strategy in developing briefs, guided strategic direction, and executed creative development for global marketing materials including point of sale, point of purchase, and media plans (print, television, digital, OOH) -
Research AnalystIpsos North America Oct 2012 - Aug 2014New York, Ny, Us• Administered the Service Quality and Customer Satisfaction tracking studies for General Motors; enhanced quantitative survey and implemented live reporting platform to track KPIs, delivering 90% faster data insights• Collaborated on product research studies with team, utilizing quantitative and qualitative methodologies to assess design functionality and identify opportunities; made recommendations leading to complete vehicle overhaul• Consulted daily with top global Automotive clients to establish goals and optimize processes, presented innovative direction and countermeasures for problems that occurred -
Market Research InternPerspectives Consulting Group, Inc. Sep 2011 - Aug 2012Paw Paw, Mi, Us
Jaclyn Mcshane Skills
Jaclyn Mcshane Education Details
-
Wayne State UniversityMarketing -
Wayne State University - Mike Ilitch School Of BusinessChina: Global Business Experience
-
Western Michigan UniversityMarketing
Frequently Asked Questions about Jaclyn Mcshane
What company does Jaclyn Mcshane work for?
Jaclyn Mcshane works for Dte Energy
What is Jaclyn Mcshane's role at the current company?
Jaclyn Mcshane's current role is Marketing Manager | MBA | Data-Driven Marketing | Continuous Improvement | Achieving Retention Rates >95% & Doubling Conversion Rates.
What is Jaclyn Mcshane's email address?
Jaclyn Mcshane's email address is jc****@****jim.com
What is Jaclyn Mcshane's direct phone number?
Jaclyn Mcshane's direct phone number is (336)-776*****
What schools did Jaclyn Mcshane attend?
Jaclyn Mcshane attended Wayne State University, Wayne State University - Mike Ilitch School Of Business, Western Michigan University.
What skills is Jaclyn Mcshane known for?
Jaclyn Mcshane has skills like Market Research, Customer Service, Leadership, Microsoft Excel, Management, Marketing, Social Media Marketing, Data Analysis, Research, Crm, Quantitative Research, Project Management.
Free Chrome Extension
Find emails, phones & company data instantly
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial