🇨🇦 Jaclyn O'Shaughnessy (She, Her) Email & Phone Number

Ottawa, Ontario, Canada

• Develop and execute integrated social media and content strategies targeting a variety of audiences: customers, prospects, media, business partners, government and employees• Plan content for a variety of platforms (web, social media, newsletters) tailoring each piece to the unique traits of each platform and leveraging various forms of multimedia• Manage several budgets, including agency consulting, advertising spend, freelancers and production costs• Lead a team of employees, consultants and agency representatives in planning and executing work, including the development of job descriptions and participation in hiring and onboarding of new team members• Participate in the procurement and management of marketing technologies (social media software, content management software) and act as department SME providing training, insights and analytics• Ensure brand identity guidelines are respected and that content encompasses brand values surrounding diversity and inclusion• Advise and collaborate with colleagues across multiple departments and levels to ensure work is prioritized and completed on time• Sit on the Persons with Disabilities Employee Resource Group, advocating for accessible internal communications, education, training and representation

Ottawa, Canada Area

- Monitored and managed brand communications on Facebook, Twitter, LinkedIn, Instagram and YouTube for three distinct companies under parent holding corporation.- Grew audience through engaging content and strategies, communicating with a cumulative audience nearing 80,000 users.- Led the social media members of the Crisis Communications Team, providing prompt and timely communication to stakeholders during crises and large power outages (team winner: IABC Communicator of the Year award (Ottawa Chapter) for response to 2018 tornados).- Supported the development, launch and improvement of automated integration applications to Twitter which provide 24/7 outage communications to customers.- Championed privacy and governance by improving password management and facilitating multi-factor authentication, SAML or single sign-on options for corporate accounts.- Recommended changes to processes to improve security of customer information during social customer care interactions.- Supported the launch of a podcast, contributed to the launch of an e-newsletter and co-developed a year-long content plan to drive content across multiple channels.- Managed sponsored content in local publications, from planning to drafting, editing and aprrovals (including working closely with vendors).- Joined the Youth Council chaired by the CEO, aiming to support and drive youth engagement and employee satisfaction across the organization.

Ottawa, Canada Area

• Manage all aspects of the corporation’s social media accounts, including strategic planning, creating and curating content, live streaming and tweeting, managing paid campaigns, monitoring, reporting and budget tracking • Work with vendors and colleagues to plan, create and update rich media to accompany social media content• Lead the social media and digital planning for events or online campaigns, including drafting content, budgeting, creating paid ads and sourcing influencers• Use paid and organic social media strategies to reach target audience and raise brand awareness, explain the corporation’s role and improve Canadians’ understanding of deposit insurance• Cultivate relationships with industry and relevant influencers, including outreach, content writing, cross-promotion and analytics for the corporation’s influencer marketing program• Participate in procurement, RFP process, contracting and funding processes, ensuring policies are respected• Provide advice, recommendations and updates to management regarding changes to social media platforms, policies or legislation• Write and/or edit content for web, social media, infographics, radio ad scripts, presentations, training materials and blogs

Ottawa

- Proofread content of all advertising materials (weekly flyer, store signage, press releases, internal newsletter, newspaper ads, social media posts, etc.) - Ensure accuracy of artwork and photography- Liaise with buying teams, designers, photographers and external contacts daily- Support other marketing department requirements as needed, including writing- Provide support to the Social Media Coordinator in her absence- Monitor all social media platforms, respond to customer posts, manage over 200 stores' Facebook pages and post new content daily, ensuring content is regionally appropriate- Create social media content (written and photography)- Review analytics and adjust strategies accordingly

Nepean, On

• Extensive experience translating texts from French into English• Knowledge of skills required to translate technical, general legal, specialized, administrative and general language texts• Experience translating documents for both private and public sector clients• Experience researching terminology for specific clients• Ability to adapt writing techniques to client requests and conventions• Experience providing writing and editing advice to other translators and revisers, as needed

Ottawa, On

• Used various computer programs and tools to locate information for clients and other employees.• Used strong negotiation and client relation techniques to retain clients and prevent them from migrating to competitors.• Balanced client needs with business targets.• Gained excellent organizational and time management skills by working in an unpredictable environment.• Adapted to an ever-changing environment by transferring to four different departments in 18 months.

Bachelor’S Degree, French To English Translation

Activities and Societies: Volunteer Translation Database- Awarded the Canadian Language Sector Enhancement Program scholarship four times.

High School

Activities and Societies: Concert Band Vocal Ensemble Gifted Program