• Lead online reputation management; monitor reviews for clinicians and locations, provide education on the platform, share reports• Oversee digital marketing initiatives; set parameters, maintain relationships with advertising partners, determine optimal campaign components, analyze results• Manage search engine marketing programs• Design, develop and distribute physician marketing materials

• Strategized with senior-level colleagues on how to engage key audiences, develop and produce marketing materials, implement content improvements and SEO optimizations, generate reports• Built awareness of Floating Hospital through comprehensive advertisement campaign; provide input on creative and copy, determine messaging channels, monitor progress• Collaborated with Floating Hospital caregivers to identify patient stories; work closely with patients/families to share through advertising, web and social media• Managed online physician directory of 700+ profiles; work on ongoing updates, track arrivals/departures

• Worked with division leaders to evaluate and restructure web content to equip patients and families with the resources they need to make an informed decision about their care• Helped create internal and external videos to reinforce Tufts MC/Floating Hospital key messages; determined goals, developed script, supervised shoots, provided feedback on cuts, distributed• Produced weekly internal e-newsletter; wrote content, distributed to 5,000 employees, improved efficiency

• Controlled the College’s social media presence; built and executed strategic plan, implemented campaigns • Provided communications consultation to internal clients to ensure messages supported the College’s mission • Oversaw development and production of the internal weekly e-newsletter, quarterly faculty e-newsletter and biannual alumni magazine • Ran live streaming for semiannual graduation, allowing online viewers worldwide to take part in ceremony

• Served as a first point of contact for calls related to the College of Professional Studies and fielded Student Financial Services and Student Account calls for Northeastern University

• Setup equipment for video shoots focused on hospital orientation and nurse recruitment• Interviewed selected hospital staff with the goal of capturing footage based on the objectives of the client and hospital

• Handled attendee revenue ($1.5 million) for all paid IT conferences • Strategized with internal team on a weekly basis to stay on track with conference goals, discuss approach, and determine if adjustments needed to be made • Systematically called and emailed at least 60 people each day – converted 10 prospects to sales each week, and closed an average of $1,200 per sale

• Managed 200 accounts within the Microsoft Windows focused IT market, and cross-sold into 10 other IT verticals, bringing in $450K in revenue in 2008; finished at 95% of quota • Grew small spending and non-spending accounts into $30K per quarter customers• Engaged potential customers through a consultative approach – listened to objectives, mapped out programs based on those objectives, resolved concerns, closed sales, and continuously followed-up with customers to ensure the advised media program(s) aligned with their marketing initiatives

• Recruited for invitation-only, free TechTarget seminars by aggressively calling IT professionals who fit the specific seminar attendee profile; made 5 – 10 sales per week• Pitched value proposition of seminars and led prospects through a rigorous questionnaire to ensure each potential attendee profile aligned with the goals of the seminar