Jaclyn Burns Email & Phone Number

New York, United States

New York, NY

• Brand manager of 7 networks (NBC Entertainment, Bravo, E!, USA, SYFY, Oxygen, Universal Kids) on behalf of NBCU Content Distribution, building relationships across company teams and aligning brand priorities with.
• Work cross-functionally with internal Brand, PR, Creative, Strategy, Digital and Sales teams on marketing partnerships that drive value, including event and talent access, social media and influencer promotions.
• Write and edit internal memos and recap decks to circulate successes with NBCU leadership
• Review, proofread and edit partner marketing tactics including emails, social posts, mobile push notifications and paid media placements, to ensure accuracy and adherence to brand guidelines
• Managed BravoCon 2023 for 60+ clients: secured event access with Bravo contacts, drafted one-sheets on event details, organized itineraries and handled on-site logistics in Las Vegas
• Update department B2B website with programming information, series artwork and marketing materials; troubleshoot issues on backend when necessary

• Supported the communications team within NBCU's Content Distribution division, which oversees distribution of the company's multi-billion dollar television portfolio to cable, satellite, telco, and streaming providers
• Led the creation of a department-wide internal newsletter to boost employee engagement
• Compiled daily press clippings and industry news roundups to send to company executives
• Conducted research on industry updates and trends to inform external communications strategy

• Led all marketing and communication efforts for Fairfield University's student government association, overseeing promotion of 75+ events and initiatives to 4,000 students
• Managed and trained 14 student marketing coordinators in the areas of traditional marketing, social media, digital marketing, PR, copywriting and graphic design
• Drafted and reviewed all campus communications, including executive communications, media statements, internal memos and COVID-19 related updates
• Collaborated with Fairfield University departments and administrators on campus-wide marketing campaigns
• Spearheaded rebrand of FUSA website and created a student resource tab that compiled university-wide financial, mental health, DE&I and contact resources
• Expanded and reorganized FUSA's Marketing Board to streamline workflow and communication processes

• Developed FUSA’s marketing strategy by promoting student-run events, FUSA Senate and Court initiatives, and overall student association efforts
• Managed and trained 10 student marketing coordinators, alongside the Director of Marketing
• Reviewed marketing materials including social media, digital displays, posters, emails, & news articles
• Assisted with public relations efforts, including media statements and crisis communication
• Created and implemented a weekly email newsletter, "What's Happening in FUSA," that consolidated communication and reaches 4,000 students per week

• Organized & executed events designed for the student body, specifically the Class of 2021
• Planned a dinner-dance event, "Halfway to the Beach", with 120+ students in attendance
• Communicated effectively with team members on event ideas, details, and logistics
• Assisted with the facilitation of various FUSA events, with attendance ranging from 25-3,500 students

Fairfield, CT

• Supported the communications & public relations team at a certified B-Corporation agency focused in the food, beverage, and hospitality industries
• Conducted in-depth research on client and industry coverage to present to leadership team
• Updated media lists and internal research files while developing proficiency with CisionPoint
• Strategized editorial approaches and identified opportunities for clients such as Hershey Foodservice, Schwan's Company, Idahoan Foods, and Chilean Salmon

Pearl River, NY

• Brainstormed social media strategies for a creative marketing agency & video production studio
• Wrote engaging copy for Facebook, Instagram, Twitter, YouTube & LCM247.com
• Drafted 5 blog pieces and 1 press release for both LCM and client publications
• Proofread client advertisements and re-watched videos to check for errors
• Developed familiarity with Adobe Premiere, DaVinci Resolve, WordPress, and HootSuite

Pearl River, NY

• Promote events and activities on Facebook & Instagram
• Manage social media calendar to organize scheduling and copywriting for posts
• Assisted in transition of website software from WebPilot to WordPress
• Utilize Canva to make social media posts and flyers for events
• Communicate effectively with managers on information to be posted

Pearl River, NY

• Implement pool and safety rules on a daily basis
• Teach proper swimming skills, strokes and techniques in swim lesson classes
• Organize finances, documents, and event registration with careful attention to detail
• Answer questions and address concerns of club members, both in person and on the phone

Bachelor Of Arts - Ba, Communication, Minors In Marketing & English, Summa Cum Laude

Activities and Societies: • Fairfield University Student Association (FUSA) • Dean's Student Advisory Council- College of Arts & Sciences.

High School Diploma