Jaclyn Barrientes Email & Phone Number

Baltimore, Maryland Area

As a member of the Office of Public Outreach, I am responsible for the overall implementation of the Space Telescope Science Institute's social media strategy as well as day-to-day planning, execution, and analysis related to NASA's Hubble Space Telescope and James Webb Space Telescope, as well as the upcoming Nancy Grace Roman Space Telescope. I manage STScI’s full suite of social media accounts with the goal of increasing awareness of the Institute and its NASA-related missions/programs, strengthening existing relationships, and building new relationships with key audiences.• Create and maintain a social media calendar as well as themed campaigns• Strategize to advance the reach for STScI through digital platforms• Manage the contributions of writers as well as create original content• Monitor conversations and trends, communicate with followers, respond to questions, and cultivate our communities of followers• Track all metrics associated with social media engagement and growth, and adjust strategies as needed• Report social media performance through analytics on a monthly, quarterly, and yearly basis• Monitor/listen to social media audiences and external stakeholders to establish and update lists of influencers, and engage with them as appropriate• Stay current with all social media industry developments and best practices• Identify and adapt to emerging trends in social media, including emerging platforms, new tools, and/or new types of content• Contribute to science-writing projects within the division• Coordinate with partners at NASA’s Goddard Space Flight Center, NASA Headquarters, the Association of Universities for Research in Astronomy (AURA), and other institutions• Advise STScI leadership and staff members on social media best practices, including guidelines on protecting privileged or confidential information

Washington D.C. Metro Area

• Promote the National Law Enforcement Officers Memorial and the recently opened National Law Enforcement Museum through marketing and public outreach.• Social media manager for the Memorial and Museum’s social media accounts, to include Facebook, Twitter, YouTube, Instagram and LinkedIn accounts. Design and implement analytical and measurable message testing for these accounts.• Create analytical reports to measure social media engagement and report on test outcomes and roll out winning efforts.• Develop, manage and implement digital and social media marketing strategies that result in increased Museum traffic and revenue, increased visibility and philanthropic giving.• Work in partnership with Museum programs staff and the Museum’s marketing agency to develop and manage the Museum paid and organic marketing campaigns that brand and achieve sales/marketing goals.• Write and edit articles and reports about the organization and its various programs for outside publications; speeches and official statements; as well as press releases and blog posts.• Write and test emails to constituents, which include to market the organization, increase ticket sales, as well as donation and fundraising campaigns.• Document events for the Memorial and Museum through photo and video; and edit all footage through Lightroom and Premiere Pro.

Washington, Dc

• Part of the communications team that promotes the National Law Enforcement Officers Memorial and the recently opened National Law Enforcement Museum through marketing and public outreach.• Social media manager for the organization and Museum's Facebook, Twitter and Instagram accounts. This includes creating calendars for event promotion through regular and paid advertising.• Promote organization programs, such as the opening of the National Law Enforcement Museum, National Police Week, Law Enforcement Appreciation sporting events, presentations, lectures and fundraising opportunities through various channels, including social media and cultural websites.• Write articles about the Memorial and its various programs for outside publications; speeches and official statements on behalf of the organization and CEO; as well as press releases and blog posts.• Write many constituent emails, which include marketing the organization, as well as donation and fundraising campaigns.• Answer constituents’ questions/comments in emails and social media messages.• Write and design annual reports, which involves gathering the statistics about the Memorial Fund.• Trusted as the top editor for all of the organization’s written work before being published.• Design organization’s brochures, ads, event programs and research reports.• Photographer for various events for the Memorial Fund and Museum, as well as photo editor using Photoshop and Lightroom.• Handle various press calls about data on fallen officers, press releases and event information; also help schedule CEO’s press interviews.

Washington D.C. Metro Area

• Design Arms Control Today, a monthly publication for the Arms Control Association, a nonprofit dealing with global securities and nuclear nonproliferation. Designing includes searching for and editing photographs and creating charts in Adobe InDesign. • Design reports as needed, such as the 2014 Nuclear Security Summit report that was released in conjunction with the meeting held at The Netherlands that was attended by world leaders.• Designed new logo for the nonprofit and implemented it throughout the organization, including banners, letterhead, the website and all social media platforms.• Connected with advertisers for the magazine by researching for the best candidates to advertise with us, talking with them and sending them the current media kit that I've created. I also worked to create partnerships with other academic journals for advertising exchanges.• Designed advertisements for ACA and ACT for both online and publication that include full-page ads, postcards and specialized social media images.• In charge of marketing ACA, including designing issue briefs, meeting programs and logos for releases, as well as preparing for exhibition at conferences.• Helped get more exposure to the organization through our Facebook page, including updates, wall photos and advertising events.• Worked with local printers to ensure quality product is completed on time and sent to subscribers.• On-staff photographer as needed, and director of the ACA Instagram account.

Charlotte, North Carolina Area

• Designed a daily online sports magazine that is delivered via e-mail to customers every morning. Magazine includes sports features and game stories for many popular American sports, such as football, basketball and baseball, as well as coverage of the Olympics, Tour de France and World Cup.• Lead the design work for the World Cup coverage, including building brackets and calendars.• Worked with copy editors and photographers to ensure the content is in the best condition to be sent to readers, as well as the photo gallery for Ipad subscribers.• Helped take over post-production duties from Zinio, an international publishing company, to publish the magazine, including linking ads to websites, and having final approval.

Charlotte, Nc

• On the dayside desk that designs 10 sections for specific regions around the area and the Metro/State section, working closely with editors, photographers and reporters using CCI and LayoutChamp.• Spent a year working on the copydesk before moving to full-time design.

Fort Worth, Tx

• Employed part-time to design inside pages, such as the foreign and national sections or local pages for either of the three editions covering news from North Texas.• Copy editing skills needed to cut stories and change headlines to fit space.

San Antonio, Texas Area

Denton, Tx (University Of North Texas)

• Edited reporters’ stories for an award-winning student newspaper.• Handled news budgets and assigned stories.

Brownsville, Tx

• Edited and wrote headlines for local and wire news stories; chose photos that best illustrated the story; designed pages using Quark XPress, including the front page at least twice a week.• Filled in as interim news editor while paper was in search of a permanent news editor, which included planning schedules and conflict management.

Master Of Science - Ms, Digital Audience Strategy

B.A, Journalism, Political Science

Activities and Societies: North Texas Daily, Texas Intercollegiate Press Association