Jaclyn Barrientes Email & Phone Number

Baltimore, Maryland Area

• As a member of the Office of Public Outreach, I am responsible for the overall implementation of the Space Telescope Science Institute's social media strategy as well as day-to-day planning, execution, and analysis.
• Create and maintain a social media calendar as well as themed campaigns
• Strategize to advance the reach for STScI through digital platforms
• Manage the contributions of writers as well as create original content
• Monitor conversations and trends, communicate with followers, respond to questions, and cultivate our communities of followers
• Track all metrics associated with social media engagement and growth, and adjust strategies as needed

Washington D.C. Metro Area

• Promote the National Law Enforcement Officers Memorial and the recently opened National Law Enforcement Museum through marketing and public outreach.
• Social media manager for the Memorial and Museum’s social media accounts, to include Facebook, Twitter, YouTube, Instagram and LinkedIn accounts. Design and implement analytical and measurable message testing for these.
• Create analytical reports to measure social media engagement and report on test outcomes and roll out winning efforts.
• Develop, manage and implement digital and social media marketing strategies that result in increased Museum traffic and revenue, increased visibility and philanthropic giving.
• Work in partnership with Museum programs staff and the Museum’s marketing agency to develop and manage the Museum paid and organic marketing campaigns that brand and achieve sales/marketing goals.
• Write and edit articles and reports about the organization and its various programs for outside publications; speeches and official statements; as well as press releases and blog posts.

Washington, DC

• Part of the communications team that promotes the National Law Enforcement Officers Memorial and the recently opened National Law Enforcement Museum through marketing and public outreach.
• Social media manager for the organization and Museum's Facebook, Twitter and Instagram accounts. This includes creating calendars for event promotion through regular and paid advertising.
• Promote organization programs, such as the opening of the National Law Enforcement Museum, National Police Week, Law Enforcement Appreciation sporting events, presentations, lectures and fundraising opportunities.
• Write articles about the Memorial and its various programs for outside publications; speeches and official statements on behalf of the organization and CEO; as well as press releases and blog posts.
• Write many constituent emails, which include marketing the organization, as well as donation and fundraising campaigns.
• Answer constituents’ questions/comments in emails and social media messages.

Washington D.C. Metro Area

• Design Arms Control Today, a monthly publication for the Arms Control Association, a nonprofit dealing with global securities and nuclear nonproliferation. Designing includes searching for and editing photographs and.
• Design reports as needed, such as the 2014 Nuclear Security Summit report that was released in conjunction with the meeting held at The Netherlands that was attended by world leaders.
• Designed new logo for the nonprofit and implemented it throughout the organization, including banners, letterhead, the website and all social media platforms.
• Connected with advertisers for the magazine by researching for the best candidates to advertise with us, talking with them and sending them the current media kit that I've created. I also worked to create partnerships.
• Designed advertisements for ACA and ACT for both online and publication that include full-page ads, postcards and specialized social media images.
• In charge of marketing ACA, including designing issue briefs, meeting programs and logos for releases, as well as preparing for exhibition at conferences.

Charlotte, North Carolina Area

• Designed a daily online sports magazine that is delivered via e-mail to customers every morning. Magazine includes sports features and game stories for many popular American sports, such as football, basketball and.
• Lead the design work for the World Cup coverage, including building brackets and calendars.
• Worked with copy editors and photographers to ensure the content is in the best condition to be sent to readers, as well as the photo gallery for Ipad subscribers.
• Helped take over post-production duties from Zinio, an international publishing company, to publish the magazine, including linking ads to websites, and having final approval.

Charlotte, NC

• On the dayside desk that designs 10 sections for specific regions around the area and the Metro/State section, working closely with editors, photographers and reporters using CCI and LayoutChamp.
• Spent a year working on the copydesk before moving to full-time design.

Fort Worth, TX

• Employed part-time to design inside pages, such as the foreign and national sections or local pages for either of the three editions covering news from North Texas.
• Copy editing skills needed to cut stories and change headlines to fit space.

San Antonio, Texas Area

Denton, TX (University Of North Texas)

• Edited reporters’ stories for an award-winning student newspaper.
• Handled news budgets and assigned stories.

Brownsville, TX

• Edited and wrote headlines for local and wire news stories; chose photos that best illustrated the story; designed pages using Quark XPress, including the front page at least twice a week.
• Filled in as interim news editor while paper was in search of a permanent news editor, which included planning schedules and conflict management.

Master Of Science - Ms, Digital Audience Strategy

B.A, Journalism, Political Science

Activities and Societies: North Texas Daily, Texas Intercollegiate Press Association