Jaclyn Crocker Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Canada

London, United Kingdom

At Duel, we have combined a deep knowledge of viral gaming, consumer psychology and community marketing to become the leading experts in Advocacy. We provide thought-leadership, consultation, market-leading technology & Advocacy Programs to the greatest brands of the next decade. Purpose-built from the ground up, Duel provides bespoke Brand Advocacy Programs that allow customers to earn points by completing tasks and purchasing products.As the Lead Brand & Community Consultant, I have worked with over 200 brands to support them in identifying how to identify, segment and amplify their most important asset - their customers. I am solving the problem of defining what a brand community really is and how it can be nurtured to support companies organically build their brands. A major part of my day to day is centred around educating teams and clients on how to drive advocacy and word of mouth that in turn builds authentic communities, ultimately increasing revenue. I do this by fusing actionable advice and tips with deeply-rooted foundational concepts that every brand needs to understand in order to be successful.

London, United Kingdom

Toronto, Melbourne, Sydney

lululemon is one of the most successful retail stories of the last decade. Having integrated community building into the core of the business model, lululemon has experienced exponential growth globally by committing to a grassroots and organic approach to growing the brand– and there is no doubt that it has been wildly successful. Being valued at $31B, lululemon has defined what it means to build a brand through a community-based approach – a tactic that is unique to the marketing world and an absolute passion of mine. Responsibilities- Building and executing strong brand activations to increase brand awareness and drive traffic through grassroots marketing approaches and community collaboration.- Identifying growth opportunities across markets in Canada and Australia- Planning, strategizing and implementing key initiatives to achieve growth year over year.- Recruiting, hiring and executing onboarding and training programs for all new employees from educator to assistant store manager as well as store support employees.- Creating and executing ongoing development opportunities for employees rooted in vision and goals to ensure a strong pipeline for all leadership positions and for employee retention.- Meticulously managing P&L and bottom line through powerful labour optimization tactics, efficient store operations and sales.- Executing strong sell through tactics in the form of visual merchandising, product knowledge, marketing, conversion, and operational excellence in-line with company product life cycles.

Muskoka Pop-Up Store, Muskoka, Ontario

Toronto, Canada

Toronto, Canada

Bachelor Of Arts, Honours, Health Studies

With an emphasis on public health, health behaviour change and epidemiology.

Post-Graduate Certificate, Sustainability

With a focus on the socioeconomics and food insecurities of communities in rural Ontario and a capstone project on the impacts.

Education record

Uk Employment Law, Human Resources Management And Services