Jaclyn De Bonis Email & Phone Number

Los Angeles, Ca, Us

Champions innovative and novel ideas and initiatives as the company’s sole full-time marketing professional to advance the company’s vision, strategy, and methodologies to increase marketing efficiency for customer acquisition, engagement, and retention, grow revenue, and optimize workstreams.- Key partner to General Manager and VP of Development on the execution, review, and approval of digital activations, partnerships, and special projects, inclusive of landscape analysis, analytics, project management, event planning, agency and consultant oversight, message development, and business model transformations. - Analyzes current processes, workflows, content, and marketing strategies and tactics to identify opportunities to develop and establish standardized processes, templatized workflows, and evaluation rubrics to measure ROI to determine the allocation of resources for optimization and improvement, increasing efficiency and quality of outreach.- Unifies marketing and communication campaigns across departments for overall brand development and strategy with long-term planning and the creation of overarching cross-platform campaigns. - Manages email audience development and maintenance through the launch of a communications preference center, reorganization of email platform backend and data, and implemented audience segmentation and cleanup policies for more personalized and targeted customer-centric marketing for over 236k contacts.- Oversees email service provider transition including IT and design teams, consolidation and integration of data into a new CRM, and designed new automated and customized user journeys.

We are a digital strategy and content marketing agency with a story-first approach to building brand and content strategy to drive awareness and impact, helping businesses connect with consumers in a meaningful way. We offer brand, creative, and content strategy; brand identity development; market analysis; project management; and content calendar ideation, creation, and implementation. Brands include Forward and the National Cancer Assistance Foundation. Pursuits: - Project management- Brand identity development- Web and social content audits and competitor analysis - Web and social brand editorial strategy development - Website mapping, focusing on user experience and organization- Developing and managing integrated content calendars for web, social, and email- Keyword and topic research- Crafting of briefs and editing for on-brand, keyword-optimized content- Social media video strategy and production (experience with TikTok and Reels) - Simple social media graphic design - Writing and editing short-form content- Tailored reporting and analytics to achieve strategic wins

Los Angeles Metropolitan Area

Led cross-functional efforts across sales, account management, creative, content, and production teams to oversee creative strategy for key FaZe partners. Highlights include leading the development of McDonald’s partnership program, Spotlight, to amplify three underrepresented, diverse streamers on Twitch and crafting the $X million (confidential) strategy for the 2022 renewal plan.Defined first-of-kind processes to drive alignment across teams, establishing regular touchpoints and a flow of information between departments, as well as the development of a content library to track and report on concepts and executions. Served as a critical partner in FaZe’s collaboration with McDonald’s. Developed $X million renewal plan, unified key stakeholders around the concept and execution of the Spotlight program, constructed the overall program structure, developed the run of show, wrote scripts and key talking points for two social videos, drafted branded social media posts for FaZe talent, and crafted branded TikTok video concepts for talent channels.Identified potential opportunities to formulate strategies in order to build external presentations for future business partners, including a $X million renewal plan for HyperX.Led creative brainstorms for current and potential brand partners and presented project ideas for video, livestream, social media, in-person, and other activations to key partners like McDonald’s, Nissan, Corona Hard Seltzer, GFuel, HyperX, Zuru, Totino’s, and SteelSeries.Ensured deliverables were properly executed and aligned with both FaZe and the partner’s goals and visions during branded content video shoots.

El Segundo, California

Partnered with clients to understand business needs and goals and translate into a strategic plan with actionable initiatives to support marketing transformations to increase customer acquisition and engagement and establish clients as industry leaders. Responsible for approximately $65,000 in Content Marketing and SEO’s monthly book of business and acted as a day-to-day point of contact for up to 10 clients at a time regarding all content and earned social needs. Clients span B2B and B2C and include or have included e-commerce (luxury travel accessories, cosmetics, promotional products, sports apparel, photo scanning and digital transfer services, and premium infant travel systems), senior living, non-profit, banking and financial services.- Assessed overall performance of clients’ sites and social platforms to identify strategic gaps and opportunities for long-term planning. - Evaluated site structure, content, and organization to build a comprehensive user experience. - Cultivated clients’ monthly social and web content/campaign calendars.- Analyzed industry trends, keywords, competitors, and needs to develop on-site and social content.- Managed content development — creating an average of 50 pieces of on-brand and keyword-optimized online content per month.- Drove cross-channel content implementation and amplification strategies. - Coordinated between clients, outside vendors, and in-house creative teams to meet project goals. - Set relevant campaign goals and KPIs and analyzed data to evaluate the effectiveness of strategies.- Achieved over a 210% increase QoQ and a 1,725% increase YoY in client (confidential) blog-affiliated revenue, as well as more than a 40% increase QoQ and a 190% increase YoY in blog traffic. - Developed the department’s video program. Crafted video strategy, conducted preparation interviews, and created storyboards for a 14-video production, bringing in $45k in additional revenue.

Washington D.C. Metro Area

A digital strategist creating and executing innovative campaigns that connect and engage more people, promote research and affect real change. Responsibilities include creative online content planning and development, digital organizing and project management. Digital StrategyCreates and executes organic and paid digital strategies for both domestic and global clients, including researching relevant influencers, writing marketing content, assembling social media toolkits, conducting Facebook and Twitter advertising and analyzing and developing reports on campaign success. Manages and develops editorial calendar, content and graphics for a client’s national project site, social media and e-newsletter to grow brand following and awareness. Built and maintains contact list with a 30 to 40% email open rate, compared to an industry standard of 16%. Media, Event Coordination and OutreachPioneered new organizational systems to streamline project workflow and better maintain stakeholder and media contact lists for more consistent and focused outreach.Compiles targeted media lists, coordinates internal media pitch team, formats media releases and advisories, pitches stories to media and tracks news and social media coverage for national releases.Planned and organized all logistical aspects of a media learning event for the American Heart Association.Creative ProductionConsults with clients about needs, goals and directions to develop concepts for creative campaigns. Produces, writes and edits videos for use on social media, websites and at events.Designs nationally distributed print and digital marketing materials for clients.

Washington D.C. Metro Area

Conducted research to build and maintain targeted lists for media pitching.Monitored the daily news to keep track of the relevant occurrences that could impact client work. Managed the 10-person internal social media team, working to increase the firm’s digital presence, while maintaining the brand voice. Pioneered new organizational systems to streamline project workflow and maintain stakeholder and media contact lists to increase efficiency.Ensured key takeaways, action items and project timelines are added to the project management system.Managed client’s strategic digital media, including field-building efforts, nationwide grassroots mobilization, and digital advertising on social properties followed by nearly 40k people.Former and current clients include: the Robert Wood Johnson Foundation and its grantees, the American Heart Association, Sesame Street and Communities, the Afterschool Alliance, TB Alliance, MEDICC, Kavli Prize, the Heinz Awards, Voices for Healthy Kids, the Harvard School of Public Health and many more.

Gainesville, Florida Area

Leader of the cross-functional team that developed “out-of-the-box” ideas and planned three concurrent events: the 2016 annual conference; inaugural academic gathering; and music, film, virtual reality and comedy festival for more than 300 public interest communicators.Led internal communication efforts among 50-person planning board including event logistics, speaker curation, registration outreach, sponsorships and technology. Created and executed cross-platform digital marketing strategies to find new ways to reach global audiences and continue to build the frank brand.

Gainesville, Florida Area

Wrote and edited content for the Frank Karel Endowment’s website and external communications, while honing in on and maintaining the frank voice and brand.Collaborated with team to summarize cross-discipline academic research, increasing readability and comprehension to maximize reach and engagement.Updated and redesigned features on the website to make it more user-friendly.Utilized quantitative methods and analytics to track performance to better understand the audience for continued content development. Using SEO, increased pageviews by more than 130%, increased the average time spent on pages by 10% and reduced the bounce rate by 7% within one month.

Developed creative ideas and content to reach and engage prospective and current students, as well as alumni, via social media, news articles, blog posts, and email marketing pieces across online and social platforms for the College, alumni publications, and College media properties.

Edited articles for spelling, grammar and Associated Press – as well as house – style for the largest student run newspaper with a daily circulation of 35,000 and readership of more than 52,000. Researched facts to ensure that the stories were accurate and credible.

As a freelance writer for The Independent Florida Alligator, the country's largest student newspaper, I pitched, wrote and published multiple online articles on a variety of topics for the daily student newspaper at the University of Florida.

Edited submitted stories for content and length. Reported on stories in the North Central Florida region for Gainesville’s local PBS affiliate.

Collaborated with the startup’s owner on product and brand development. Conducted market research for competitive analysis. Constructed market strategies for new product launches. Crafted messaging and business strategies aimed at expanding the company’s customer base and online presence to increase engagement, and measured the success of the programs. Managed social media accounts with a focus on strategy. Developed and maintained relationships with various charities, fashion bloggers and local boutiques.

Master Of Business Administration - Mba

Bachelor Of Science (B.S.), Journalism With A Concentration In Entrepreneurship

Activities and Societies: Chi Omega, Journalism and Communications Ambassador, UF PRSSA

Bachelor'S Degree, Journalism

Activities and Societies: Journalism and Communications Ambassadors, UF PRSSA