Oversee all brand and marketing works for the JD Sports Brand.Key liaison to our UK counterpartsUndergone training in the UK with JD Sports Fashion PLC

Oversee the entire Brand team for Stream Enterprise Sdn Bhd. Under the brand team we have separate divisions including, Brand, Marketing, Creative, Visual Merchandising and Activation.Key liaison with brand principles. Working along side with other departments, Trade, Retail and Merchandising. Oversee the entire performance of the brand.

Brand Manager for New Balance, K-Swiss and LiverpoolFC Store. Oversee the overall performance of the brand - marketing, merchandising, visual merchandising and brand presentation. Key liaison with brand principles for Malaysia. Key advisor to business and marketing direction.

Acting coordinator for the first Red Bull Air Race in Malaysia, first in South East Asia.My tasks involves coordinating all parties involved in branding, creative and production works for Red Bull Air Race.

Brand Executive, managing the American action-sport lifestyle brand, Vans.Key contact person for Vans in Malaysia.Locally developed and implemented all promotions which covers– consumer promotions, BTL communication, ground events, supply planning, trade promotion and execution plans.My scope also includes merchandising, where i developed, planned and coordinated all product related marketing and sales stimulation activities and training of the sales staff. Working with Vans Asia Pacific, I plan orders, coordinate with local dealers, execute trade-shows, warehouse sales, product launches and manage all visual merchandising for Vans.

I was an executive in an agency called Streething, a company which specializes in executing events, digital marketing, creative solutions and editorial generation for lifestyle and fashion oriented brands. I first started managing editorial content for Streething and Femmething. streething.com and femmething.com are both webzines which specializes mainly on urban llfestyle culture. Soon I was coordinating events for several multinational brands like adidas. I also did assist in several public relation works for brands like Levi's and Havaianas. I expanded further when I took on the role as a project manager for adidas NEO. I developed, planned, coordinated and executed campaigns. I was also the public relation representative for Dr. Martens Malaysia, whereby I was overseeing all pr initiatives.

Part Time Sales Assistant for the Formula One Programme Books.