- Worked as an independent marketing consultant for national B2B and B2C companies throughout the state of North Carolina- Created and managed all proposals, contracts and billing items as an independent consultant- Clients were in the following industries: recruiting and HR, dental implant technology, real estate investment technology, project management software, education- Analyzed companies' current marketing state and identified opportunities for growth- Performed market research and created buyer personas to focus marketing efforts- Developed ongoing marketing strategies with a focus on digital/inbound methods to increase conversion and promote business growth- Produced website content and optimized for search engines while working with developers to determine best UX for the shortest path to conversion- Created and managed all digital marketing efforts toward content development including: blogs, infographics, whitepapers, eBooks, case studies, landing pages, press releases, data sheets, emails, lead nurturing- Executed marketing automation workflows to generate leads and nurture leads through the sales funnel for companies- Built a social media presence and generated brand engagement- Optimized PPC campaigns and managed budgets for businesses- Aggregated, analyzed and presented reporting to all clients to prove ROI and show growth toward yearly lead, sales and revenue goals- Grew all client inbound traffic and leads year over year with measurable results- Hired and trained internal marketing teams to implement strategies and follow best practices- Project managed all digital marketing client calls, schedules, tasks, Basecamp discussions, education, execution, and receipt of content from client

- Managed Synchronicity’s business development for the digital marketing department- Converted Synchronicity into a HubSpot Partner, and developed and taught inbound marketing methodologies internally and externally for new business growth- Created yearly lead, sales and revenue goals for all clients to establish visibility and accountability- Developed inbound marketing strategies and implemented all inbound marketing campaigns for seven local businesses, seven national companies and two international companies (16 clients managed overall); Clients were across the industrial, chemical, manufacturing, technology, finance, and engineering industries- Managed all digital marketing efforts towards content development including: infographics, whitepapers, data sheets, case studies, eBooks, blog articles, social media, landing pages, press releases, email marketing, lead nurturing- Executed marketing automation workflows to generate leads and nurture leads through the sales funnel for all clients and Synchronicity- Developed ongoing keyword research following best practices, and implemented the data through proven methods of search engine optimization- PPC campaign and budget management for all clients and Synchronicity- Aggregated, analyzed and presented reporting to all clients to prove ROI and show growth toward yearly lead, sales and revenue goals- Grew all client inbound traffic and leads year over year with measurable results- Project managed all digital marketing client calls, schedules, tasks, Basecamp discussions, education, execution, and receipt of content from client

- Responsible for inbound marketing implementation and strategy for 10 Official Partnerships- Managed brand presence across five social media platforms: Facebook, Twitter, Instagram, Google+, and LinkedIn- Created content (blogs, workbooks, landing pages, websites) to attract marketing qualified leads and nurture leads down the sales funnel, and improve SEO placement organically- A/B tested CTAs and forms on landing pages and blogs in order to produce high conversion rates- Implemented keyword research and competitor analyses in order to improve company's SEO- Aggregated website analytics and traffic sourcing, lead and customer sourcing, and customer path to conversion in order to produce a shorter overall conversion process- Analyzed data pulled to create design and content improvements for the overall brand and implements changes- Researched potential advertising partnerships and creates verbiage for campaigns- Created search ad campaigns based on keyword research and test ad variations- Rapid promotion from Jr. Inbound Marketing Coordinator (7 months) to Inbound Marketing Coordinator (9 months), to inbound Marketing Manager

- Conducted internship while the Hornets were still the Bobcats.- Wrote and edited previews and recaps for home and away games for bobcats.com- Conducted interviews with Coach and players.- Interacted with fans on live chat during games via bobcats.com and bobcats app.- Contributed to social media presence and learned how to run the social media shout-out board.- Provided coverage of Bobcats community events.- Wrote features about Bobcats community events for bobcats.com

- Promoted CGPR's visibility campaign to increase awareness of center to public.- Wrote, edited and published bimonthly newsletter, Blue Book.- Established social media audience growth.- Wrote and edited weekly blog.- Researched potential organizations and individuals to gain additional affiliates and associates.- Preparations for the 2013 Conference.

- Hosted and performed at public events to promote Company brand.- Volunteered in Carolinas for Disney's VoluntEARS charity.- Assisted in managing "meet and greets" with Radio Disney artists.