Jaclyn Hutchinson (Heck) Email & Phone Number

Stellium is a collection of entities under one roof that believes the technology that drives the legal industry is broken and in desperate need of change - a new way of doing business.As MarTech Manager at Johnson Firm within Stellium, I lead the Marketing + Tech Department, driving strategic initiatives for brand awareness, supporting the CEO's thought leadership, managing internal & external lead campaigns with vendors, and overseeing technical and analytical projects, including dashboard creation and automation flows.-Led a multi-disciplined team of six (6) marketing and tech professionals, including branding, event management, social and demand generation, paid marketing, business intelligence, and automation.-Collaborated across all levels of the organization including the executive suite, to drive campaign performance and analysis.-Orchestrated the redesign of the CEO’s website, resulting in a 65% increase in traffic within 1 month.-Facilitated team and individual goals by developing, communicating, and monitoring OKRs.-Orchestrated changes to make the MarTech department scalable as the business expanded by establishing a foundation for standardized processes and procedures, resulting in a reduction in campaign launch time between 50% to 75% and a reduction in tech ticket handling by 33%.-Specifically selected to provide structure and leadership in an unstructured and extremely dynamic startup environment.-Provide our team with guidance and leadership for all aspects of marketing campaign execution, including developing meeting content, determining directions and approaches, assessing project scope, and crafting and managing project timelines.-Responsible for creating a marketing strategy and mapping out tasks necessary for implementation.-Manage/prioritize backlog, project portfolios, and sprint folders for the marketing team.-Conduct project retrospectives to identify successful and unsuccessful project elements and drive continuous improvement.

Stellium is a collection of entities under one roof that believes the technology that drives the legal industry is broken and in desperate need of change - a new way of doing business. Specifically, I worked under the Datavative arm of Stellium as a Project Manager, working with law firms and advertising agency clients in the legal space, tailoring software, business intelligence, customer relationship management, and project management solutions to the client.At Datavative, we help build better law firms by building custom solutions to help them grow.-Facilitated project management from initial discovery meetings, to project launch and post-project support.-Exceled at converting strategic initiatives into actionable projects.-Executed key projects and ad-hoc requests, while simultaneously managing client expectations and balancing internal resources. -Managed project communication with internal and external stakeholders.-Conducted post-project evaluation and identified successful and unsuccessful project elements.-Monitored, controlled, and reported on project progress, including objectives, timeframes, scope, and quality throughout the project lifecycle.-Drafted, finalized, and presented project charters, conducted discovery calls, and weekly client check-in meetings.-Created and maintained various project artifacts, including but not limited to:-Drafted project charters, including plans for client communication, managing requirements, change, testing, communication, implementation, risk, issues, etc.-Demonstrated ability to manage multiple competing priorities across all phases of the projects within the constraints of the product scope, resources, time, and budget.-Established rapport with clients.-Ensured appropriate project communication was occurring continuously with internal and external stakeholders.-Coordinated with cross-functional leads as necessary to drive project objectives.

Rockville, Maryland, Us

-Initiated project launch, planned and defined project scope, and monitored and provided daily communication to various cross-functional teams and campaign stakeholders. Delegated tasks to ensure everyone is informed, working efficiently, and projects stay on schedule. -Planned, executed, and implemented A/B testing. Perform data-driven analysis to evaluate future modifications to make each campaign more effective.-Key team member in scaling company revenue growth for the company, from $2 million to $3 million per month in a down market.-Data tracking implementation and analysis by building out Data Studio dashboards for all live and evergreen funnels. -Took on my first project within 3 weeks of starting, took 8 projects to successful completion in the first 6 months, for a total of 20+ projects in 15 months. -Built, grew, and optimized project funnel launches for evergreen, live, affiliate, and challenge-style webinar events.-Oversaw schedules, timelines, and overall project organization.-Wrote and developed project plans and briefs, proactively identifying changes in scope and other issues to identify solutions.-Prioritized project deliverables and requests to ensure timelines are achieved.

Baltimore, Md, Us

I acted as the primary point of contact between the marketing department managers and franchise managing editors. Bringing the teams together to plan, coordinate, and execute strategic marketing direction, and then offering strategy and advice to improve efforts moving forward was very rewarding.As the liaison, I oversaw and guided the formulation of the overall marketing strategies for three of The Oxford Club's five publication franchises. I worked closely with the franchise managing editors, as well as the Director and Executive Director of Marketing to compile and analyze data, identify areas for improvement, and brainstorm to generate new creative ideas. From there, I worked with our marketing teams to implement a cohesive and holistic marketing approach for each of my respective franchises. As a result, we not only acquired new names for our free e-letters, but we also served them with quality campaigns, leading to happy lifetime members.-Developed a comprehensive, top-down marketing report for three of five (60%) Oxford franchises, providing a holistic look to understand and implement business improvements.-Guided the achievement of franchise managing editor’s KPIs by understanding their visions and goals, and created strategic plans and individual tasks for implementation.-Coordinated with lead gen, acquisition, affiliate, internal, and renewal marketing teams to streamline and optimize campaigns throughout the funnel, and execute and deliver ROI for digital marketing initiatives.-Assured the accurate and timely launch of campaigns via reviews of content, media, and adherence to objectives.-Performed regular analysis of marketing campaigns to proactively monitor franchise performance and reporting, and monitor KPIs to evaluate the effectiveness of initiatives.

Baltimore, Md, Us

-Managed and launched multi-million dollar promotional campaigns and webinars, including a $10 million grossing webinar, and worked with high-profile personalities on the production set.-Orchestrated the hiring, onboarding, and training of one (1) direct report.-Invited to be a member of Oxford’s internal ambassador group to implement the use of Asana company-wide. Created processes and rolled out the CRM to every member to facilitate a streamlined and transparent workflow.-Built rapport and worked closely with key team members from across the organization, including legal, copy, editorial, marketing, creative design and video, web, production, and sales, to ensure seamless project management from campaign conception to launch.-Prepared and delivered a presentation on marketing management processes during a company-wide meeting.

Baltimore, Md, Us

-Key business contributor by coordinating more than 40 marketing promotions in a single calendar year.-Reduced campaign launch times by establishing procedures and implementing best practices.-Managed print insert promotions to targeted groups and performed data analysis regarding campaign effectiveness.-Monitored campaign testing results.-Final review of all dedicated email marketing tests before scheduled and mailed.-Facilitated marketing priority and testing meetings on an ongoing basis.

Baltimore, Md, Us

-Produced weekly email marketing ad schedule, managed all effort creation, and checked all tests before being scheduled.-Improved efficiencies, reducing time to launch by implementing processes and planning techniques that enabled team members to work a week ahead, allowing other departments to create, test, and schedule weekly email marketing ahead of schedule for the first time. -Maintained website banners.-Assisted in new team member training, growth, and development.-Analyzed marketing ad data and made strategic adjustments.-Assisted in the creation, testing, and scheduling of email marketing efforts when an extra helping hand was needed.

Bryn Mawr, Pennsylvania, Us

-Built Google AdWords campaigns to increase targeted reach, pay-per-click (PPC) leads.-Increased the leads-to-assessments ratio by 11% through timely and quality contact with potential clients, as well as continued strategic follow-up.-Headed up all design work, promotional, and digital marketing efforts for the company's 15th Anniversary event, and doubled management’s attendance goal.-More than doubled company Facebook “likes”, increased monthly total reach nearly 20 times, and monthly total engagement more than 6 times, and established the company Pinterest and Instagram pages.-Restarted the monthly newsletter, and increased the open rate by 96% through redesign and scheduling monthly distribution.-Optimizing company websites for search engine optimization (SEO).-Worked to rebuild Google AdWords campaigns to increase targeted reach and pay-per-click (PPC) leads.-Manage calendars of five (5) employees.-Selected to mentor and train new employees in procedures, policy, and standards.

-Increased constituent outreach for clients via writing and editing email communication.-Managed and maintained client accounts, databases, website presentation and content.-Copywriting and editing: Produced press releases & developed customer support materials.-Marketing, social media, and email marketing support services for clients.-Adobe Illustrator and Photoshop design work – website banners, pamphlets, and fundraiser fliers.-Coordinated contact with an outside digital agency to maintain software product quality.-Actively contributed to and implemented new company initiatives. Presidential Campaign:-Consulted with candidate on campaign strategy, advising client, and staffing client at events.-Targeted outreach on behalf of client to press, event coordinators, and organizations.-Managed and organized client’s campaign, including schedule, emails, press releases, website presentation and content, constituent, volunteer and email databases, and our CampaignON team.

−Provided focused platform messaging via voter outreach, phone banking, canvassing, and planning meet & greet sessions.−Scheduled and planned events, and maintained candidate calendar and website.−Actively maintained and updated social media platforms, including Facebook, Twitter, and LinkedIn. Curated strategic updates. Live updates during events and meetings.−Staffed candidate at events and meetings; acted as candidate representative when necessary.−Increased candidate name recognition by engaging and communicating with constituents on a daily basis, as well as drafted weekly email blasts, fundraising emails, and press releases.−Filled sudden vacancy and assumed the role of Campaign Manager with a month left in campaign.

Assisted with writing and editing of candidate biographies and issues pages. Also created content and copy for a redesigned website services page.

Baltimore, Md, Us

Aided with campaign spot and budget reconciliation, as well as invoicing with STRATA. Prepared client presentation material using Excel to organize and analyze customer data, and evaluate and adjust strategic marketing campaigns as needed. Also assisted with research and other various projects on an as-needed basis.

Aided legislative staff with research on a broad range of issues and drafted constituent correspondence. Performed constituent services, including Capitol tours and processing flag requests. In addition, I assisted with general administrative work, and performed day-to-day activities and tasks.

Assisted with TV/video recordings of senators and edited the recordings. Continuously followed senator updates, posts, op-ed's and articles written about them to share with the conservative community. Read and worked with senate floor transcripts for various projects. Conducted occasional research. Helped with setting up and preparing for meetings, as well as performed administrative work and day to day activities and tasks.

Previous volunteer assistant coach, then moved to co-head coach. Coordinated with other coaches and athletic directors to schedule games and practice times. Inspired, informed, educated, and instructed the girls, while also acting as a mentor.

Baltimore, Maryland, Us

Assisted in the preparation, executing and documentation of various research experiments.Analyzed data, formulated positions and authored experiment summary reports for senior staff members to publish in professional journals.Trained interns on Standard Operating Procedures (SOP's), best practices and in the use of lab equipment.Research experiment details, publication portfolio and equipment experience available for review.

Bachelor Of Arts (B.A.), Political Science, Minor In Business Administration

Education record