Jackie Herrera

Jackie Herrera Email and Phone Number

Chief Growth Officer & Advisor | Fractional CMO for hire | CHIEF Member I Award Winning CMO I My forte is building B2B brands into #1 positions @ ChasmBridge
Jackie Herrera's Location
Houston, Texas, United States, United States
About Jackie Herrera

With over 20 years of experience in marketing and sales, Jaclyn is a results-driven and award-winning CMO and SVP of Sales. They are passionate about helping high-growth businesses achieve their long-term vision and immediate goals through strategic brand and market penetration, customer relationship management, and revenue optimization.Currently, as the CMO and BridgeBuilder at ChasmBridge, Jaclyn leads the global development of brand and marketing for the innovative platform that connects businesses with trusted advisors and experts. They leverage their expertise in creating a seamless customer journey, improving customer experience and engagement, and generating revenue opportunities through lead generation and aftermarket pull through. Jaclyn has won multiple personal and business awards for their marketing excellence, product launches, and exhibition results. They are also a CHIEF member, a podcaster, and a mentor for aspiring marketers.

Jackie Herrera's Current Company Details
ChasmBridge

Chasmbridge

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Chief Growth Officer & Advisor | Fractional CMO for hire | CHIEF Member I Award Winning CMO I My forte is building B2B brands into #1 positions
Jackie Herrera Work Experience Details
  • Chasmbridge
    Chief Marketing Officer
    Chasmbridge Aug 2023 - Present
    Houston, Texas, Us
    As a BridgeBuilder & advisor, Jackie believes that brand & market penetration strategy leads to your long term vision while your sales and marketing strategy should deliver immediate and consistent results. They should be thought about, developed and executed together - in continuity. She is passionate about helping businesses create a seamless customer lifecycle that creates brand equity and maximizes share of wallet with each and every customer.​
  • Vortex Companies - Trenchless Infrastructure Rehabilitation Solutions
    Chief Marketing Officer & Svp Product Sales
    Vortex Companies - Trenchless Infrastructure Rehabilitation Solutions Jul 2021 - Aug 2023
    Houston, Texas, Us
    Responsible for the global development of brand and marketing for the leading trenchless pipe rehabilitation company. Fostering a culture of steadfast employees focused on delivering best in class services and leading edge technology for infrastructures around the world.
  • Weir Oil And Gas
    Sales, Marketing, Communications Director
    Weir Oil And Gas May 2020 - Jul 2021
    Fort Worth, Texas, Us
  • Weir Oil And Gas
    Seaboard Head Of Manufacturing
    Weir Oil And Gas Nov 2019 - Jul 2021
    Fort Worth, Texas, Us
    Spearheaded operations for the Seaboard Houston Wellhead plant including all manufacturing, supply chain, operations, distribution, marketing and sales.
  • Weir Oil And Gas
    Artificial Lift Director
    Weir Oil And Gas Nov 2019 - Jul 2021
    Fort Worth, Texas, Us
    P&L Responsibility for the artificial lift line. Grew top line revenue, overhauled distribution partnerships to allow for more streamline shipping and inventory management.
  • Weir Oil And Gas
    Marketing & Communications Director, Oil & Gas Division
    Weir Oil And Gas Aug 2017 - Jul 2021
    Fort Worth, Texas, Us
  • Weir Oil And Gas
    Communications And Marketing Director
    Weir Oil And Gas Apr 2017 - Jul 2021
    Fort Worth, Texas, Us
  • Weir Oil And Gas
    Divisional Marketing Communications Manager - Smg
    Weir Oil And Gas Dec 2010 - Apr 2017
    Fort Worth, Texas, Us
    Weir Oil & Gas designs and manufactures pumps and ancillary equipment for the global upstream and downstream oil and gas markets and provides aftermarket service and support activities.As the divisional marketing communications manager and being part of the senior management group, it is my responsibility to develop the strategy plan and execute global communications to the external market as well as lead the charge for our internal employee engagement communications. In addition to building a global Weir brand in the oil and gas market, I am responsible for new product launches and product brand management.Responsible for:- Developing annual communication strategy aligned to business strategies and include program execution of Tier 1 Exhibitions, global advertising, digital media (website, SEO, geo-targeting, etc.), print collateral, and promotions/sponsorships- Managing and executing corporate and product master brand strategy- Defining and implementing employee engagement programs (including EHS, policy deployment, crisis communications, and newsletters)- New product brand definition incorporating market positioning, differentiation and launch communication strategies and execution plans- Acquisition integration and trademark management and registration integrity- Global media relations and liaising external crisis communications media - Creating and maintaining divisional resource accessibility vehicles such as employee goods online store, internal sales collateral portal, marketing team’s cross-sharing resource directory for photo sharing, newsletters, etc.-
  • Savage
    Brand Manager_Marketing Strategist
    Savage 2007 - Nov 2010
    Houston, Texas, Us
    Savage is a branding and corporate design firm specializing in corporate communications for IR, HR and marketing teams. We give brands life by implementing cohesive and effective communications to all audiences. We bring a smart, fresh, human approach to the programs we work on. As a Brand Manager at Savage it is my responsibility to bring brands full circle and be the thread in programs that connects everyone and everything together. I am my clients brand steward; always looking out for effective ways to communicate your brand.As a Marketing Strategist it is my job to lead the exploration and discovery process for clients. I am then charged with developing an effective communications plan for clients.
  • Instyle Advertising
    Business Development
    Instyle Advertising 2003 - 2007

Jackie Herrera Education Details

  • University Of North Texas
    University Of North Texas
    Marketing
  • Klein Oak High School
    Klein Oak High School
    High School Diploma

Frequently Asked Questions about Jackie Herrera

What company does Jackie Herrera work for?

Jackie Herrera works for Chasmbridge

What is Jackie Herrera's role at the current company?

Jackie Herrera's current role is Chief Growth Officer & Advisor | Fractional CMO for hire | CHIEF Member I Award Winning CMO I My forte is building B2B brands into #1 positions.

What schools did Jackie Herrera attend?

Jackie Herrera attended University Of North Texas, Klein Oak High School.

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