Jackie Hoffman Email & Phone Number

San Francisco, California, US

Reston, VA, US

• Manage day-to-day audience segment execution process for syndicated and custom audiences
• Provide pre-sales assistance to platform partners and internal sales teams
• Experience working with multiple DSPs, DMPs, SSPs and data partners (e.g., The Trade Desk, Tremor Video, MediaMath, Xandr, LiveRamp, TransUnion and Kantar)
• Work cross-functionally with product, engineering and devops teams on process improvements and procedural standardizations
• Partner with product and innovation team members on initiatives aligned with department KPIs and product roadmaps
• Lead innovation brainstorming sessions with product, sales, and engineering teams regarding product improvements and development efforts

Boston, Massachusetts, US

• Applied primary and secondary research methodologies, in conjunction with agile practices, to meet client and company objectives of providing digital business transformation service opportunities
• Experience working across industry verticals (e.g., telecommunications, financial services, retail, CPG, healthcare, and travel & hospitality)
• Knowledge of a wide spectrum of research methods, including quantitative analysis, qualitative interviews, competitive assessments, and market landscapes
• Evaluated and advised clients and internal teams optimal research-based strategy by leveraging existing client data to assess informational gaps

• Qualitative & Quantitative Research
• Developed customer profiles, personas, task flows, and customer journeys
• Partnered with sales executives, success managers, and program managers to ensure proposed research design and methodology will meet their strategic goals
• Executed end-to-end research projects, such as questionnaire design, interviews, data analysis, and work product
• Managed all aspects of data collection (e.g., distribution, quality control, etc.)
• Provided research recommendations based on sound analytics from an understanding of client products/services, target consumers, and competitive landscapeOnline Communities

Chicago, Illinois, US

• Corporate Branding and Messaging
• Established company branding strategy to attract highly qualified talent by matching corporate strengths, values, and culture to marketplace requirements
• Launched quantitative surveys to a title-specific applicant pool to identify client brand awareness, reputation, and prioritization of benefits offered of most importance
• Developed pulse surveys for company employees on which workplace factors are the main drivers of overall employee satisfaction
• Created unified brand messaging for clients for implementation across web, media, and print Product Marketing Research
• Improved product knowledge and customer satisfaction of HR professionals through qualitative interviews and quantitative surveys to identify potential new SaaS product offerings

Chicago, IL, US

• Presented monthly key industry metrics including department sales, competitor data, and macroeconomic trends to provide industry outlook and production projections for quarterly strategic review
• Collaborate with Product Managers to assist in economic development plans
• Analyze and classify sales data to ensure products are properly allocated to the corresponding production forecasts and performance quotas for Product Managers

Seoul, KR

• Managerial Duties
• Coordinated and executed all in-house research projects averaging 30 qualitative and 10 quantitative studies per yearPrimary & UX Research
• Collaborated with product managers and software developers to evaluate UX on the redesigned LG ThinQ smartphone app interface - Prioritized in-app features and task functions across the LG smart home appliance line of.
• Established a project strategy, research approach, and design targets to review with internal stakeholders
• Conducted qualitative interviews with consumers to provide project managers insights into the consumer journey from brand consideration, preferred informational content
• Analyzed insights from qualitative interviews with retail sales professionals, interior designers, and new construction home builders to provide cross-functional teams with a 360° insight into the consumer market and.