Jaclyn Hernandez-Scales Email & Phone Number

United States

United States

- Create a dynamic and comprehensive web design system using variables and auto-layouts- Implement design best practices for web to achieve marketing goals- Collaborate with teams to implement high converting page designs

- Leading the visual design identity for the company.- Establishing a design system and comprehensive asset library.- Strategizing user personas and how to market towards them effectively.- Developing user experience strategies and crafting compelling user interfaces for branding and product dashboards.

• Collaborate with director-level leaders to determine the best user experience for achieving specific business goals throughout the website• Design and prototype interactive web experiences for user's to trial the product on front of site• Create responsive web designs for the Constant Contact rebrand including all web assets and UI Graphics of the product• Establish an organized project process in Figma & asset handoff

Working with a social media company to improve internal communications and processes.• Contribute to the team's Figma design system• Communicate UX best practices to create impact and achieve business goals• Build Figma templates with explicit step-by-step instructions with screenshots for non-designers to improve pages and imagery in the future

• Joined the web design team full time• Developed the team's organization process with designers and asset handoff to the development team• Created responsive designs for net new and redesigned webpages on the Seismic website• Redesigned the Request a Demo page for an A/B test with the winner having a 20% conversion rate improvement• Established new components for the design system• Led webpage template initiatives• Mentored other designers who took over microapp creations

Greater Boston Area

• Owned interactive experiences for microapps and Powerpoints and became the team's subject matter expert• Collaborated with the broader design team on a rebrand and established a new identity for Seismic's social media presence• Worked with stakeholders to design all marketing collateral • Optimized sales presentations that influenced at least 10 deals

Greater Boston Area

- Designed research reports, case studies, one-pagers, and other marketing materials

• Immersed in two teams; marketing and customer support• Collaborated with clients to create net new content to hit their marketing metrics goals• Trained junior team members on design best practices and created supporting documents• Managed time and projects effectively and efficiently with minimal manager guidance• Designed email headers, social promotion, newsletter graphics for in house marketing team• Curated interactive pieces like assessments, quizzes and infographics into our marketing strategy

Greater Boston Area

• Assisted senior graphic designer with marketing projects including webinar promotion, and ebook designs• Styled pop up banner with company's core values to use at recruiting events• Updated and added in new leads to Salesforce

Newton, Ma

• Crafted weekly social graphics to enhance brand awareness on social networks• Composed print and digital advertisements for local newspapers

Malden, Ma

• Brainstormed ideas with students to craft exceptional essays and correct formatting and grammatical errors