Jaclyn Hernandez-Scales Email & Phone Number

United States

- Create a dynamic and comprehensive web design system using variables and auto-layouts- Implement design best practices for web to achieve marketing goals- Collaborate with teams to implement high converting page designs

- Leading the visual design identity for the company.- Establishing a design system and comprehensive asset library.- Strategizing user personas and how to market towards them effectively.- Developing user experience strategies and crafting compelling user interfaces for branding and product dashboards.

• Collaborate with director-level leaders to determine the best user experience for achieving specific business goals throughout the website
• Design and prototype interactive web experiences for user's to trial the product on front of site
• Create responsive web designs for the Constant Contact rebrand including all web assets and UI Graphics of the product
• Establish an organized project process in Figma & asset handoff

• Working with a social media company to improve internal communications and processes.
• Contribute to the team's Figma design system
• Communicate UX best practices to create impact and achieve business goals
• Build Figma templates with explicit step-by-step instructions with screenshots for non-designers to improve pages and imagery in the future

• Joined the web design team full time
• Developed the team's organization process with designers and asset handoff to the development team
• Created responsive designs for net new and redesigned webpages on the Seismic website
• Redesigned the Request a Demo page for an A/B test with the winner having a 20% conversion rate improvement
• Established new components for the design system
• Led webpage template initiatives

Greater Boston Area

• Owned interactive experiences for microapps and Powerpoints and became the team's subject matter expert
• Collaborated with the broader design team on a rebrand and established a new identity for Seismic's social media presence
• Worked with stakeholders to design all marketing collateral
• Optimized sales presentations that influenced at least 10 deals

Greater Boston Area

- Designed research reports, case studies, one-pagers, and other marketing materials

• Immersed in two teams; marketing and customer support
• Collaborated with clients to create net new content to hit their marketing metrics goals
• Trained junior team members on design best practices and created supporting documents
• Managed time and projects effectively and efficiently with minimal manager guidance
• Designed email headers, social promotion, newsletter graphics for in house marketing team
• Curated interactive pieces like assessments, quizzes and infographics into our marketing strategy

Greater Boston Area

• Assisted senior graphic designer with marketing projects including webinar promotion, and ebook designs
• Styled pop up banner with company's core values to use at recruiting events
• Updated and added in new leads to Salesforce

Newton, MA

• Crafted weekly social graphics to enhance brand awareness on social networks
• Composed print and digital advertisements for local newspapers

Malden, MA

• Brainstormed ideas with students to craft exceptional essays and correct formatting and grammatical errors