Inato is improving access to clinical research by enabling community-based investigators to bring the right trials to their patients, regardless of who they are or where they live. To do this, our platform connects global pharmaceutical companies with a broader range of research sites while ensuring reliable high performance through collaborative, evidence-based enrollment planning and ongoing support. By enabling community sites to select the right opportunities for them, we make trials more accessible, efficient, and inclusive. For more information, visit inato.com.

A revolutionary workforce intelligence solution for healthcare organizations and clinicians, I executed all marketing efforts, planning marketing spend and tactical strategy while collaborating on high-level go-to-market targeting and positioning strategies.

• Improved Sales Success: Created prospect conversation guide, competitive battlecards, PowerPoint decks and Sales Knowledgebase microsite with messaging, positioning and market intelligence. Worked with Sales directly on strategic accounts to determine prospect communication and messaging strategy• Created and Owned Product Marketing: Co-created cross-company launch committees and crafted and executed successful launch and feature release plans alongside Product Management. Created new product messaging and positioning as competition rose; completed and disseminated competitive and market research• Reinvented Marketing Strategy For Improved Results: Completely redefined company GTM strategy in a newly competitive market; shifted insourcing vs. outsourcing strategy as budget changed; re-developed lead generation strategy including tradeshow sponsorship and webinar strategy; Worked directly for and collaborated with the CEO• Doubled the Marketing Team: Hired content marketing and lead generation roles to support GTM strategy

Responsible for creating go-to-market strategy, including product positioning and messaging, for assigned products, working closely with Sales leaders and Product Management. Work closely with corporate communications (including Branding, Analyst Relations, Press Relations and Customer Communications), content marketing and digital and field marketing (including campaign strategists) to help define entire marketing strategies. Regularly present educational product overviews and marketing strategies to customers and internal and partner sales audiences respectively.

I create marketing collateral that ranges from aiding in the design of PowerPoint presentations for Hyland Product evangelists to creating solution summaries to inform prospects. I have helped edit simple videos using Camtasia as well as recorded narration for informative product-related videos for our company website. I have also hosted and managed webinar series and written short articles for internal newsletters.

Scouted possible film locations, various filing work

Helped write short advertisements for local companies