Jaclyn Jonas Email & Phone Number

Los Angeles, Ca, Us

• 1st Marketing Hire: Spearheaded the establishment of the marketing department from the ground up in a pre-revenue phase, later taking charge of the sales function, significantly contributing to revenue growth and operational scalability.• Executive Reporting: Reported directly to the founder/CEO on key business metrics, including Annual Recurring Revenue (ARR) and the qualified deal pipeline, informing strategic decision-making and business growth.• Revenue Growth & Deal Size… Show more • 1st Marketing Hire: Spearheaded the establishment of the marketing department from the ground up in a pre-revenue phase, later taking charge of the sales function, significantly contributing to revenue growth and operational scalability.• Executive Reporting: Reported directly to the founder/CEO on key business metrics, including Annual Recurring Revenue (ARR) and the qualified deal pipeline, informing strategic decision-making and business growth.• Revenue Growth & Deal Size Increase: Drove an unprecedented 836% increase in revenue and expanded the average deal size by 508% within two years, demonstrating exceptional growth marketing and sales leadership.• PLG and High-Velocity Sales Leadership: Led the marketing and sales strategy for Product-Led Growth, high-velocity sales, and Account-Based Marketing (ABM) enterprise go-to-market initiatives, aligning efforts with strategic business goals.• Marketing Channel Oversight: Oversaw all marketing channels, including paid media, SEO, outbound marketing, events, and public relations, ensuring integrated marketing communications and brand consistency.• Paid Channel Management: Managed a diverse portfolio of paid channels (including paid social, search, sponsorships, and events), optimizing spend for maximum ROI.• Website Launch & SEO Expansion: Directed the launch and continuous SEO enhancement of the company website, achieving a 94% reduction in bounce rate and a 275% year-over-year increase in site traffic through strategic conversion rate optimization. Show less

Clients included: Sephora, Kent State University, California State University Chico, California State University Monterey Bay, and various local businessesGrew leads by 83.6% and opportunities by 71.9%. Decreased CPL by 158.6% and CPO by 20.3%

Chicago, Illinois, United States

- Managed multi-touch campaigns that included paid media, content creation, webinars, emails, and other marketing channels- Continued managing all Paid Media initiatives from the previous title including paid search, paid social, display, sponsorships, and direct mail.- Oversaw all Pardot assets including list emails, email drip campaigns, list creations, automation rules, completion actions, and files.- Managed website agency, Pardot agency, and PPC agency- Oversaw complete… Show more - Managed multi-touch campaigns that included paid media, content creation, webinars, emails, and other marketing channels- Continued managing all Paid Media initiatives from the previous title including paid search, paid social, display, sponsorships, and direct mail.- Oversaw all Pardot assets including list emails, email drip campaigns, list creations, automation rules, completion actions, and files.- Managed website agency, Pardot agency, and PPC agency- Oversaw complete restructure of Google Analytics, Google Tag Manager, and implementation of Hotjar for tracking and analytics.- Managed organic social media content calendar- Ensured interdepartmental alignment across with design, content, product marketing, sales, and revenue operations Show less

Chicago, Illinois

• Develop cross-channel paid media strategies for multiple platforms, including Facebook, Instagram, LinkedIn, Google AdWords, display and ABM platforms• Manage day-to-day campaign status, inclusive of monitoring delivery and pacing, and evaluating key performance drivers for paid search and display ads• Set up testing plans (copy, ads, landing pages) for continuous performance improvement and optimization of campaigns• Test new and emerging platforms, with an eye towards scaling… Show more • Develop cross-channel paid media strategies for multiple platforms, including Facebook, Instagram, LinkedIn, Google AdWords, display and ABM platforms• Manage day-to-day campaign status, inclusive of monitoring delivery and pacing, and evaluating key performance drivers for paid search and display ads• Set up testing plans (copy, ads, landing pages) for continuous performance improvement and optimization of campaigns• Test new and emerging platforms, with an eye towards scaling testing and optimization capabilities• Synthesize data, analyze results, identify trends, and execute on key findings to achieve paid media objectives• Expanded Paid Media Campaigns from just the Demand Generation Team to Partners, Enterprise, and Current Customers• Negotiate Earned Media opportunities and manage earned media initiatives• Work closely with Design to provide relevant data to improve performance• Work closely with Marketing Operations to gather and analyze data insights (ROI, ROAS, CPA, CTR, conversion volume, etc.) to deliver reports with accuracy and propose action plans for optimization• Manage budget allocation and coordination with each brand partner to ensure strategic alignment, business impact, accurate reporting, and budget adherence.• Research and submit inquiries, schedule intro calls, and evaluate potential new partners/vendors Show less

- Content Strategy Development: Spearheaded the formulation and implementation of a comprehensive content strategy rooted in SEO and targeted keywords. Successfully led website rewrite and redesign initiatives, alongside the launch of an engaging blog platform.- PPC and Social Media Advertising Mastery: Orchestrated impactful PPC and Social Ad campaigns, adeptly managing bidding strategies, budgets, split-testing methodologies, and audience optimization techniques. From ideation to… Show more - Content Strategy Development: Spearheaded the formulation and implementation of a comprehensive content strategy rooted in SEO and targeted keywords. Successfully led website rewrite and redesign initiatives, alongside the launch of an engaging blog platform.- PPC and Social Media Advertising Mastery: Orchestrated impactful PPC and Social Ad campaigns, adeptly managing bidding strategies, budgets, split-testing methodologies, and audience optimization techniques. From ideation to execution, crafted compelling copy and visuals, ensuring alignment with campaign goals. Proficient in analyzing campaign performance metrics and refining strategies for optimal results.- Lead Generation and Sales Alignment: Designed and executed lead generation initiatives, fostering seamless alignment with sales objectives to drive revenue growth.- SEO Enhancement and Traffic Amplification: Directed a comprehensive overhaul of website content, conducting in-depth analysis of keyword and link profiles to refine content and internal linking structures. Achieved remarkable outcomes, including a doubling of search engine traffic within five months. Notably, secured 10 featured snippets and 37 keywords ranking on Google's first page. Transitioned audience engagement from casual browsing to intent-driven purchasing, resulting in a staggering 70% increase in revenue from Organic Search. Played a pivotal role in elevating Organic Search Engine revenue from 30% to 80% of total marketing-driven revenue.- Social Media Platform Optimization: Revitalized social media platforms, driving a notable traffic surge of over 300%, enhancing brand visibility and engagement. Show less

Chicago, Illinois

- Developed and maintained comprehensive reporting mechanisms to measure the effectiveness of marketing campaigns, facilitating data-driven decision-making processes.- Spearheaded efforts to secure over $170,000 in Marketing Development Funds (MDF), effectively optimizing the marketing budget for enhanced campaign performance.- Created and implemented dynamic multi-channel marketing campaigns for customers and Channel partners, incorporating paid text and display ads, social media… Show more - Developed and maintained comprehensive reporting mechanisms to measure the effectiveness of marketing campaigns, facilitating data-driven decision-making processes.- Spearheaded efforts to secure over $170,000 in Marketing Development Funds (MDF), effectively optimizing the marketing budget for enhanced campaign performance.- Created and implemented dynamic multi-channel marketing campaigns for customers and Channel partners, incorporating paid text and display ads, social media sequences, automated email drips, and engaging blogs.- Managed end-to-end aspects of video productions, networking events, and trade shows, ensuring seamless execution and alignment with organizational objectives.- Conceptualized and produced two successful blog series: "SingleHoppy Hour," a video blog and podcast focusing on trending tech topics, and "Women In Tech," a written interview series showcasing industry leaders.- Oversaw 3-5 multifaceted campaigns concurrently, fostering consistent communication and collaboration across marketing teams, internal departments, and external partners.- Served as the primary project manager for all sales enablement initiatives, marketing campaigns, and product launches, ensuring cohesive execution and alignment with strategic goals.- Cultivated strong partner relations, particularly with industry giants like Amazon and Microsoft, resulting in significant MDF contributions and bolstering our marketing capabilities. Show less

Oakbrook, Il

- Led all marketing and advertising initiatives for a multi-faceted entertainment venue comprising a 1,000-seat commercial theatre, fine dining restaurant, and six ballrooms.- Expanded the marketing department by strategically hiring a public relations firm, graphic designer, web manager, and intern, enhancing operational efficiency and campaign effectiveness.- Generated, allocated, and managed advertising budgets, overseeing the purchase and placement of ads across various platforms… Show more - Led all marketing and advertising initiatives for a multi-faceted entertainment venue comprising a 1,000-seat commercial theatre, fine dining restaurant, and six ballrooms.- Expanded the marketing department by strategically hiring a public relations firm, graphic designer, web manager, and intern, enhancing operational efficiency and campaign effectiveness.- Generated, allocated, and managed advertising budgets, overseeing the purchase and placement of ads across various platforms while meticulously monitoring campaign performance.- Developed engaging content for weekly e-blasts and social media channels, leveraging analytical tools to assess and optimize campaign success, driving increased engagement and audience reach.- Orchestrated the production and implementation of rehearsal and production photos, commercials, and b-roll content, ensuring seamless integration across marketing channels.- Notably collaborated with ABC to coordinate the participation of our production's cast in the Lights Festival on Michigan Avenue, showcasing Drury Lane's prominence in the entertainment industry. Show less

Chicago, Il

- Wrote/edited listings and releases, collected press clippings for 12 theaters- Assembled press kits for openings - Assisted at Galas and press openings

Chicago, Il

- Control, monitor, create & manage content for Facebook, Twitter, Instagram & website - Spear-head all mailings including brochures, postcards, & other mass distribution for 9 shows a year- Maintain media database containing past & present students, faculty/staff, & community partners - Assist in the preparation & execution of special events, galas, & showcases

Chicago

- Created and implemented social media marketing strategy, utilizing best practices and influencers- Developed marketing plan for “CST for $20,” an initiative to cultivate an audience under the age of 35- Controlled, monitored, created and managed content for Facebook, Twitter, and Instagram - Drafted copy for press releases and e-blasts - Maintained press/photo archives and assembled press kits

Chicago, Il

- Scheduled & managed 40 performances of Red Kite Blue Sky at 4 Chicago parks- Trained to instruct autism-friendly drama time through the Red Kite Project - Handled administrative paperwork, registrations, waiver forms, Formsite

Troy, Ohio

- Created and lead two, 3-week theatre arts camps for ages 8-18- Coordinated art gallery exhibits, movie screenings, and events- Spearheaded social media and marketing- Cultivated press list, draft releases and listings- Managed administrative paperwork for summer arts camps, exhibits, movies, events