Jaclyn Dougherty Email & Phone Number

• Assisted in the creative development of marketing materials, brochures, packaging, product launches and branding methodologies.
• Raised brand awareness through pitches to press, speaking engagements at industry and community events, and securing unique product placements with editors/bloggers both online and print.
• Developed and managed social media campaigns including Facebook and Twitter.
• Actively managed vendor and customer relations.
• Procured new clients by identifying new market segments to expand customer base.
• Conducted extensive research to expand product knowledge through the creation of internal and external training literature/protocols; executed brand training presentation to retail partners.

Assisting energy company in development of Twitter, Facebook and LinkedIn social media promotions. Consultanting Chairman, CEO and CFO in other projects as needed, including attendance at Company conferences.

Directly merchandised designer women’s wear to a select target market.Managed appointments with clients for a personalized experience with exceptional customer service.

• Assisted in the management of 16 co-workers, cultivating a positive team environment.
• Managed product inventory logs monthly.
• Served as liason between customers and corporate team to deliver authentic brand message through events.
• Produced itineraries to meet corporate marketing initiatives.
• Gained experience with product marketing throughout diverse target markets.
• Fostered beneficial relationships with community members in order to generate brand opportunities.

• Assisted Regional Account Supervisor and had full immersion in DDB Account Management.
• Strengthened and built client relationships through tactical exposure.
• Conducted media planning and buying, creative strategy, data management, concept presentation, and research analysis.
• Researched consumer behavior and perceptions relative to client’s products and services.
• Constructed presentations exhibiting research findings and proposed action for clients.

Bachelor Of Science, Business - Marketing

Bachelor Of Science, Business Administration; Marketing

Marketing Management and Strategy, Marketing Research, Buyer Behavior, Professional Selling, International Marketing, Computer Information.