Reports to the CEO/owner as a contractor. Works closely with each client to create email newsletters, social media posts, digital advertisements, copy writing, and website updates / creation of pages. Responsible for researching and analyzing each company to craft valuable original content. Crafted strategies to drive conversion to sales, create brand awareness, and generate tailor-made content aligned with brand image.

Social media management, full marketing campaign planning and execution including creating creative content, coordinating introductions, calendars and overall strategy.

Responsible for development and execution of integrated marketing communications and advertising plans and related budgets; hired, trained, and managed marketing and support teams; provided and executed tools for successful sales growth; managed membership packages with experiential understanding of both B2B and B2C marketing; led creative design and copy-writing for digital and print assets, as well as internal and external communications, including website, social media, PR, and community engagement. Responsible for successful company rebrand and update of all assets.

Led efforts to develop a fully integrated marketing communications and advertising plan within the first few months of company’s inception; responsible for successful branding of all assets, including website, billboard, flags, banners, digital and print advertising, and customer support/collateral materials. Developed website SEO and brand awareness through online article placements, development of webpages, and blogging. Coordinated event engagement, conferences, trade show presence, and open houses with small marketing team.