Jaclyn Leonard Email & Phone Number

United States

Los Angeles Metropolitan Area

- Built a new team responsible for supporting business applications across North America, including contract management, RFP review, SSO implementations, and the roll out of a new support process across the business.- Conducted analysis on our marketing consent processes for the LA Kings, LA Galaxy, and Los Angeles arenas to identify gaps in data governance, inconsistencies in marketing technology, and prioritize next steps.- Collaborated with various divisions to proactively plan a technology roadmap and ensure applications are procured, implemented, and supported according to our privacy, security, and technology standards.

Los Angeles Metropolitan Area

- Managed the marketing technology team that handled the technical execution of venue marketing campaigns, data integrations, customer segmentation, and email platform configuration (SFMC and Dynamics Marketing).- Built and managed a framework of digital marketing tools, led multiple platform migrations and revamped data workflows, to optimize performance.- Partnered with divisional marketing teams to define their goals, create technology roadmaps, and execute cross-divisional requirements that adhere to data privacy and compliance regulations.- Created a data driven decision making culture through consistent campaign analysis, A/B testing, and development of PowerBI dashboards to drive recommendations.- Saved over 300+ hours of HTML development by automating repetitive campaigns for Crypto.com Arena.- Delivered a personalized customer experience through automated journeys and dynamic content based on customer preferences and improved efficiency by automating repetitive campaigns using SQL, AMPscript and relational tables.- Facilitated multiple ESP migrations (From Adobe Campaign to Salesforce Marketing Cloud and Microsoft Dynamics 365, and more) including the data integrations, DNS delegation, training, and created an IP/Domain warming plan to build a strong sender reputation.

Van Nuys

• Coded, tested, and deployed responsive email campaigns in IBM Marketing Cloud (Silverpop), managed campaign calendar, including list segmentation, and Salesforce.com configuration.• Strategized with marketing managers and used engagement data to influence a shift in email messaging from product features to audience benefit which produced an increase in email engagement.• Owned all digital marketing analytics reporting, including managed Social Media Coordinator on monthly social reporting to ensure a focus on actionable insights.• Overhauled our automated "backlist" campaigns turning our worst performing emails into our top performing.• Assisted on website redesign project creating templates, UX/UI testing, SEO, and analystics, and approved landing pages for optimal design and usability.

Santa Monica, Ca

Engagement & Insights• Deployed email marketing campaigns, managed campaign calendar, set up, testing, and delivery for all Event and Media departments.• Designed HTML/CSS email templates utilizing best practices, responsive design and A/B testing to optimize audience engagement, including cross browser and mobile functionality.• Led bi-weekly meetings with each marketing department using post-campaign analysis to influence content and send schedules on future email campaigns.• Influenced landing page design to create cohesive messaging with email content.

Santa Monica, Ca

• Designed and maintained multiple event websites using HTML/CSS and Javascript and HTML email newsletters, including creation of supporting graphics, banner ads, etc, consistent with organization’s design standards.• Implemented new ideas to make design and functionality more efficient and user friendly.• Responded in a timely and professional manner to client inquiries about available e-marketing opportunities.• Used Adobe SiteCatalyst web analytics and email open/click rates to determine successful elements.

Hollywood, Ca

• Coordinated an adult soccer league of about 150 participants for multiple seasons.• Recruited new members through public events, planned league activities, raised money for local charities, coordinated with city parks and rec, created league schedules, and managed player stats.• Listened to customer feedback to retain and grow engagement for future seasons.• Sent weekly email campaigns using MailChimp, coordinated events on social media, and aided fellow Reps with templates, list management, and general training of the ESP.• Partnered with web dev team to improve the league website, admin panel, and stat module.

Pasadena, Ca

• Designed and built website using HTML, CSS, Jquery and basic PHP• Used SEO and Google Analytics to optimize and track success of website• Utilized social media, facebook, yelp, etc to drive traffic to website• Researched target market and new effective ways to reach them• Assisted in creating email newsletters, brochures, and other marketing materials

Woodland Hills, Ca

• Assisted in the product management of in house CRM tool and company website• Organized and prioritized a list of improvements and bug fixes for developers• Used keyword analysis and Google Analytics to improve on and off page SEO• Altered web copy to raise rankings on Google, Bing and other search engines• Contact sales leads and attend networking meetings to generate new clients

Hollywood, Ca

• Identified strategic partnership and marketing opportunities through social media• Effectively articulated the product strengths in writing to deliver the messages via social media/ viral marketing/ promotional campaign, pinpointed at influential mom bloggers worldwide• Assisted in creating a successful web presence on sites such as Facebook and YouTube

Pasadena, Ca

● Assisted in the beta testing and official launch of mobile application● Organized and analyzed customer feedback to determine areas of improvement● Reported bug fixes and UX/UI suggestions based on testing and feedback● Researched and proposed a variety of online marketing initiatives, including efforts to create an online community for app users● Determined creative and strategic opportunities for advertising