Jaclyn Leonard Email & Phone Number

Los Angeles Metropolitan Area

- Built a new team responsible for supporting business applications across North America, including contract management, RFP review, SSO implementations, and the roll out of a new support process across the business.- Conducted analysis on our marketing consent processes for the LA Kings, LA Galaxy, and Los Angeles arenas to identify gaps in data.

Los Angeles Metropolitan Area

- Managed the marketing technology team that handled the technical execution of venue marketing campaigns, data integrations, customer segmentation, and email platform configuration (SFMC and Dynamics Marketing).- Built and managed a framework of digital marketing tools, led multiple platform migrations and revamped data workflows, to optimize.

Van Nuys

• Coded, tested, and deployed responsive email campaigns in IBM Marketing Cloud (Silverpop), managed campaign calendar, including list segmentation, and Salesforce.com configuration.
• Strategized with marketing managers and used engagement data to influence a shift in email messaging from product features to audience benefit which produced an increase in email engagement.
• Owned all digital marketing analytics reporting, including managed Social Media Coordinator on monthly social reporting to ensure a focus on actionable insights.
• Overhauled our automated "backlist" campaigns turning our worst performing emails into our top performing.
• Assisted on website redesign project creating templates, UX/UI testing, SEO, and analystics, and approved landing pages for optimal design and usability.

Santa Monica, CA

• Engagement & Insights
• Deployed email marketing campaigns, managed campaign calendar, set up, testing, and delivery for all Event and Media departments.
• Designed HTML/CSS email templates utilizing best practices, responsive design and A/B testing to optimize audience engagement, including cross browser and mobile functionality.
• Led bi-weekly meetings with each marketing department using post-campaign analysis to influence content and send schedules on future email campaigns.
• Influenced landing page design to create cohesive messaging with email content.

Santa Monica, CA

• Designed and maintained multiple event websites using HTML/CSS and Javascript and HTML email newsletters, including creation of supporting graphics, banner ads, etc, consistent with organization’s design standards.
• Implemented new ideas to make design and functionality more efficient and user friendly.
• Responded in a timely and professional manner to client inquiries about available e-marketing opportunities.
• Used Adobe SiteCatalyst web analytics and email open/click rates to determine successful elements.

Hollywood, CA

• Coordinated an adult soccer league of about 150 participants for multiple seasons.
• Recruited new members through public events, planned league activities, raised money for local charities, coordinated with city parks and rec, created league schedules, and managed player stats.
• Listened to customer feedback to retain and grow engagement for future seasons.
• Sent weekly email campaigns using MailChimp, coordinated events on social media, and aided fellow Reps with templates, list management, and general training of the ESP.
• Partnered with web dev team to improve the league website, admin panel, and stat module.

Pasadena, CA

• Designed and built website using HTML, CSS, Jquery and basic PHP
• Used SEO and Google Analytics to optimize and track success of website
• Utilized social media, facebook, yelp, etc to drive traffic to website
• Researched target market and new effective ways to reach them
• Assisted in creating email newsletters, brochures, and other marketing materials

Woodland Hills, CA

• Assisted in the product management of in house CRM tool and company website
• Organized and prioritized a list of improvements and bug fixes for developers
• Used keyword analysis and Google Analytics to improve on and off page SEO
• Altered web copy to raise rankings on Google, Bing and other search engines
• Contact sales leads and attend networking meetings to generate new clients

Hollywood, CA

• Identified strategic partnership and marketing opportunities through social media
• Effectively articulated the product strengths in writing to deliver the messages via social media/ viral marketing/ promotional campaign, pinpointed at influential mom bloggers worldwide
• Assisted in creating a successful web presence on sites such as Facebook and YouTube

Pasadena, CA

• Assisted in the beta testing and official launch of mobile application
• Organized and analyzed customer feedback to determine areas of improvement
• Reported bug fixes and UX/UI suggestions based on testing and feedback
• Researched and proposed a variety of online marketing initiatives, including efforts to create an online community for app users
• Determined creative and strategic opportunities for advertising