Developing & executing our sales strategy to support many more breastfeeding mums.Fraupow is a female led company offering breastfeeding solutions and midwife support services.

I'm proud to volunteer as a Committee Member for Cry-sis, a vital national charity providing crucial support to parents and caregivers of babies and young children facing excessive crying and settling issues.Parenthood is a wonderful journey, but when your baby can't settle, the stress and exhaustion can be overwhelming. Cry-sis supported me during this challenging time, and I'll forever be grateful.Cry-sis offers a free advice helpline, connecting experienced listeners with parents in need of guidance. They also provide an extensive online resource hub, visited by thousands seeking assistance.With referrals from healthcare professionals and NHS24, Cry-sis is on a mission to continue aiding parents and caregivers. However, as a charity reliant on donations, they need our help more than ever.Leveraging my previous experience, I am supporting the charity in a number of key areas - creating clear communication, aligning our purpose / values & also raising awareness & fundraising

- Full P&L responsibility for all categories with ASDA, one of Diageo's largest customers- Successfully lead a multi-functional team & two direct reports- Consistent over achievement of plan for both sales value and profit

- Responsibility for 70% of GB Supply delivery & strategy, with leadership of 5 Customer Supply Managers- Oversaw step change in Supply Chain collaboration with key grocery customers, supported by embedding of value adding opportunities in customer joint business plans

- Promoted into this new role where I successfully built a new team and a winning Customer Supply strategy for these critical customer channels

- Promoted to lead the Supply Chain relationship with Tesco, Diageo’s largest GB customer

- Promoted into this position, with full P&L responsibility for all Diageo spirits, beer & RTD categories in the high volume Green King & Belhaven accounts

- Promoted into this position, with full P&L responsibility for all Diageo spirits, beer & RTD categories for key Mitchell’s & Butler fascias including; Harvester, Toby Carvery, Miller & Carter, Ember Inns. These are key strategic shop window outlets for Diageo

- Promoted to manage Diageo’s highest sales & profit on trade sales territory in GB

- Responsible for Diageo’s on trade P&L across all on trade outlets in Aberdeenshire

- Promoted into this position, managed a leading store for Monsoon with an average of 50 employees - Responsibility for full store P&L, all elements of store operations and staffing- In recognition of high performance, seconded to lead new openings and store improvement plans in locations across Scotland

- After working part time during University, delighted to be offered the opportunity to be Assistant Manager as my first full time role in the busy Perth store- Supported the General Manager to manage financial performance, store operations and staffing