Jaclyn Bennett Email & Phone Number

Columbus, OH, US

New York, NY, US

Drive organic social platform strategy and insights. Lead sourcing and analysis of internal and external audience insights, including content and channel performance and consumer insights from social listening, as well as our innovation agenda. Deliver reporting and recommendations across the team to inform future content and strategy. Serve as point for.

New York, NY, US

Establish and track social media benchmarks; analyze and pull insights for key audiences; keep team up-to-date on latest social and digital trends

Columbus, Ohio, US

• Defines digital content strategy, manages agency and vendor relationships and drives executional excellence on behalf of Washington Prime Group's portfolio of assets.
• Leads two direct reports and champions the execution of the outlined strategy.
• Serves as the power user and manages business process within WPG’s social media management and email marketing tools.
• Partners with field marketing directors and agencies as needed to drive traffic through a variety of digital advertising tactics such as Facebook, Instagram, paid search, targeted display, retargeting and strategic.
• Provides ad-hoc community management support for field users during crisis and/or high value events including social listening and recap reporting.
• Works directly with Influencers and manages WPG’s influencer agency to support identified campaigns.

Columbus, Ohio, US

• Shapes web, email and social content strategy and delivers best practices, training and reporting for field partners.
• Plans, develops digital marketing strategies to drive traffic on-property for town center events nationwide.
• Crafts digital messaging for major campaigns and activations across 50+ local social and email marketing accounts; expands content initiatives to improve inclusive/culturally competent messaging.
• Effectively manages complex projects and implementation of brand campaigns across partners.

Columbus, Ohio, US

• Built benchmarks and produced weekly and monthly organic Instagram and Facebook KPI reporting including in-feed and story data; delivered ad-hoc reports around content and platform trends. Led social media performance.
• Redesigned, rolled out new social media business reporting with 12 primary KPIs sent to key stakeholders
• Optimized Instagram content resulting in +2.7% average photo engagements, +1.6% average video engagements and +25% follower growth YOY
• Researched, designed new social testing; Instagram hashtag usage test produced +31% average engagements and +10% average impressions per post
• Analyzed, presented 6 social wins/opportunities for seasonal campaign all-marketing team hindsight meetings; leveraged social listening tools to deliver 3 customer insights for each long-lead campaign plan
• Set up, implemented tracking on 4 new social tech tools to provide more detailed reporting and listening and optimize the customer social shopping experience

Columbus, OH, US

• Directed agency relationships, monthly social and native ad content/campaigns and hundreds of thousands of dollars in yearly paid budget to build brand and innovate to push social program forward. Coordinated.
• Achieved 8M+ unique paid social impressions, most engaging social video of the year with 4 Paws For Ability charity tie-in (+20% average video engagements) after quickly planning “Wagging Tails” integrated campaign
• Deployed social retention advertising test about service reminders resulting in $650K annual savings
• Launched new LinkedIn strategy and content plan; average post engagements were +24% YOY
• Successfully managed marketing project launches and set-up of social listening tools like Sprinklr, Khoros and NetBase on time and budget; praised for project management skills in reviews
• Presented social media best practices and strategy to executives and global leadership with positive feedback

Columbus, OH, US

• Crafted engaging, targeted social content by channel and led community management and best practices for customer care. Developed/implemented a new strategy with key focus on branding, customer service and paid social.
• Real-time tweet in response to a smashed windshield during spring training resulted in noteworthy brand exposure on SportsCenter and online coverage for publications like Washington Post, Chicago Tribune
• Pitched content marketing plan and ran launch of Safelite Resource Center blog to drive additional social traffic on site, overcoming IT set-backs to ensure project completion on time
• Drafted social media crisis communications plan, which improved team efficiency and response time
• Wrote, deployed the company's first retargeting and weather-triggered email campaigns in Emma resulting in new digital revenue sources

Columbus, OH, US

• Supported digital marketing functions like social media, email, website, and customer advocacy and reviews by creating and optimizing content and managing projects. Collaborated with user experience and IT teams to.
• Led project to build 500+ local store landing pages for SEO and better customer experience; saw 700% growth in organic website traffic YOY post-launch.
• Refreshed customer e-newsletter content resulting in +3% click-through rate; rolled out real-time storm marketing emails with +9% average shares
• Helped agency partners deliver enhanced website copy and page structure for SEO resulting in significant increases in traffic

Columbus, Ohio, US

I applied and was one of 29 young women selected to participate in a 12-month women's leadership development program. Along with attending monthly leadership workshops, I volunteered and completed a community service project to lead a self-esteem workshop for teenage girls in the community.

Columbus, Ohio, US

In this part-time role, I got to connect with people by leading tours and interacting with visitors at the AEP Energy Saving Exhibit at local trade shows and fairs. Assisting with event site logistics and tracking results of interactions with attendees was another part of my job.

Columbus, OH, US

I supported marketing communications efforts at OHA through writing content for email, websites and community reports, as well as sending out Health e-News+ daily to member hospitals. I also assisted in event planning through organizing Health Care Worker of the Year Award materials for the annual conference.In the advocacy department, I coordinated.

Columbus, OH, US

At OHA, I gained experience in different areas of marketing through creating online content for communications sent to member hospitals, writing press releases, and redesigning the staff directory.I also strengthened internal communications skills through building public relations plans for different departments. It was exciting to assist with event.

Athens, Ohio, US

While working for the College of Health and Human Services, I got to interview faculty and students to write stories for Skylights, the monthly e-newsletter and write press releases for upcoming events.One of my biggest accomplishments was writing the cover story about the launch of Ohio University's nursing program for Atrium, the college's alumni magazine.

Columbus, Ohio, US

My largest project was researching how to market to young professionals in Columbus, and providing a strategic recommendation on how to increase ballet attendance for that demographic.I wrote press releases for upcoming events, as well creating marketing materials for the education department. Creating finance reports around subscriptions and organizing.

Athens, Ohio, US

In this student writing position, I enjoyed learning about the research developments across the university. I developed story concepts, and interviewed professors, students and scientists. I wrote science-related stories for Outlook, an online publication for faculty and staff.

Cleveland, Ohio, US

I began working with the Cleveland Clinic to write health-related articles for Health Advantage, a worldwide print publication and Be Well eNews. I interviewed doctors, nurses, patients, and other health professionals to create compelling content across different mediums.I also created educational print marketing materials such as brochures, announcements.

Bachelor Of Science, Journalism, Business Administration

Education record