Jaclyn Bennett Email and Phone Number
Columbus, OH, US
Jaclyn Bennett's Location
Columbus, Ohio, United States, United States
Jaclyn Bennett's Contact Details
Jaclyn Bennett work email
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Jaclyn Bennett personal email
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About Jaclyn Bennett
A love of storytelling coupled with a natural curiosity landed me in the ever-changing world of social media and digital marketing. I leverage data and customer insights to inform strategy, then creatively bring brands’ stories to life online through targeted social content and campaigns. I’m constantly experimenting and adapting to how the space is evolving and making adjustments around strategy.It’s part art and science for me to create a consistent brand voice and feel, engage with customers, test what content and advertising is working and grow brand awareness and acquire customers. I'm also skilled at measuring digital marketing performance and producing reporting.Specialties include:Social media marketing, social media management, social media strategy, social media listening, social media advertising, social media performance and analytics, digital analytics, social media customer service, digital marketing, content development, marketing strategy, project management, integrated marketing campaigns, digital campaigns, copywriting, community managementTechnical skills include: Instagram, Facebook, Twitter, LinkedIn, YouTube, Sprinklr, Khoros, NetBase, Google Analytics, Adobe Analytics, DoubleClick, Curalate, BrandTotal, Emma, Yext, Bazaarvoice, Sitefinity, Falcon/BrandwatchSomething you might not know about me is I also love to cook! I’ve taken a 30-week French cooking class series and volunteer my time with a local non-profit called Local Matters that focuses on healthful eating and community access to food. I have a deep passion for health and wellness and enjoy devoting volunteer hours to that organization along with participating in Pelotonia.
Jaclyn Bennett's Current Company Details
Jaclyn Bennett Work Experience Details
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Vp, Social Media - Strategy And InsightsChaseColumbus, Oh, Us
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Vp, Social Media - Strategy & InsightsChase Aug 2022 - PresentNew York, Ny, UsDrive organic social platform strategy and insights. Lead sourcing and analysis of internal and external audience insights, including content and channel performance and consumer insights from social listening, as well as our innovation agenda. Deliver reporting and recommendations across the team to inform future content and strategy. Serve as point for enhancements on social media technology platform. -
Senior Associate, Social Audience InsightsChase Jan 2022 - Aug 2022New York, Ny, UsEstablish and track social media benchmarks; analyze and pull insights for key audiences; keep team up-to-date on latest social and digital trends
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Manager, Digital MarketingWashington Prime Group Inc. Jun 2021 - Dec 2021Columbus, Ohio, UsDefines digital content strategy, manages agency and vendor relationships and drives executional excellence on behalf of Washington Prime Group's portfolio of assets.•Leads two direct reports and champions the execution of the outlined strategy.•Serves as the power user and manages business process within WPG’s social media management and email marketing tools.•Partners with field marketing directors and agencies as needed to drive traffic through a variety of digital advertising tactics such as Facebook, Instagram, paid search, targeted display, retargeting and strategic partnerships. •Provides ad-hoc community management support for field users during crisis and/or high value events including social listening and recap reporting.•Works directly with Influencers and manages WPG’s influencer agency to support identified campaigns.•Collaborates with in-house creative team to build out content from concept to delivery.•Manages vendor relationships to drive best-in-class content creation.•Delivers campaign reporting and ongoing insights based on portfolio digital performance. -
Senior Specialist, Social Media & Digital ContentWashington Prime Group Inc. Jan 2021 - Jun 2021Columbus, Ohio, UsShapes web, email and social content strategy and delivers best practices, training and reporting for field partners. •Plans, develops digital marketing strategies to drive traffic on-property for town center events nationwide.•Crafts digital messaging for major campaigns and activations across 50+ local social and email marketing accounts; expands content initiatives to improve inclusive/culturally competent messaging.•Effectively manages complex projects and implementation of brand campaigns across partners.
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Senior Specialist, Social Performance & ListeningDsw Designer Shoe Warehouse Nov 2018 - Aug 2020Columbus, Ohio, UsBuilt benchmarks and produced weekly and monthly organic Instagram and Facebook KPI reporting including in-feed and story data; delivered ad-hoc reports around content and platform trends. Led social media performance testing and compiled insights for campaign planning.•Redesigned, rolled out new social media business reporting with 12 primary KPIs sent to key stakeholders•Optimized Instagram content resulting in +2.7% average photo engagements, +1.6% average video engagements and +25% follower growth YOY•Researched, designed new social testing; Instagram hashtag usage test produced +31% average engagements and +10% average impressions per post•Analyzed, presented 6 social wins/opportunities for seasonal campaign all-marketing team hindsight meetings; leveraged social listening tools to deliver 3 customer insights for each long-lead campaign plan•Set up, implemented tracking on 4 new social tech tools to provide more detailed reporting and listening and optimize the customer social shopping experience •Founding leadership committee member of employee resource group OurPlanet (environmentally friendly business practices and education for associates); served as communications co-chair and wrote newsletters. -
Senior Social Media StrategistSafelite Autoglass Aug 2016 - Nov 2018Columbus, Oh, UsDirected agency relationships, monthly social and native ad content/campaigns and hundreds of thousands of dollars in yearly paid budget to build brand and innovate to push social program forward. Coordinated integrated marketing campaign launches, digital support for national sports partnerships and charities. Managed summer interns.•Achieved 8M+ unique paid social impressions, most engaging social video of the year with 4 Paws For Ability charity tie-in (+20% average video engagements) after quickly planning “Wagging Tails” integrated campaign •Deployed social retention advertising test about service reminders resulting in $650K annual savings •Launched new LinkedIn strategy and content plan; average post engagements were +24% YOY•Successfully managed marketing project launches and set-up of social listening tools like Sprinklr, Khoros and NetBase on time and budget; praised for project management skills in reviews•Presented social media best practices and strategy to executives and global leadership with positive feedback •Awarded Safelite Group Customer Driven Award for always being willing to help out and delivering high-quality work and the Team Safelite Spirit Award for Integrated “Wagging Tails” Campaign and storytelling. -
Social Media SpecialistSafelite Autoglass Feb 2014 - Aug 2016Columbus, Oh, UsCrafted engaging, targeted social content by channel and led community management and best practices for customer care. Developed/implemented a new strategy with key focus on branding, customer service and paid social media. Managed brand reputation through local listings/reviews, facilitated innovation group for emerging technology.•Real-time tweet in response to a smashed windshield during spring training resulted in noteworthy brand exposure on SportsCenter and online coverage for publications like Washington Post, Chicago Tribune •Pitched content marketing plan and ran launch of Safelite Resource Center blog to drive additional social traffic on site, overcoming IT set-backs to ensure project completion on time•Drafted social media crisis communications plan, which improved team efficiency and response time•Wrote, deployed the company's first retargeting and weather-triggered email campaigns in Emma resulting in new digital revenue sources
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Web Marketing SpecialistSafelite Autoglass Apr 2011 - Jan 2014Columbus, Oh, UsSupported digital marketing functions like social media, email, website, and customer advocacy and reviews by creating and optimizing content and managing projects. Collaborated with user experience and IT teams to update website and email layouts. •Led project to build 500+ local store landing pages for SEO and better customer experience; saw 700% growth in organic website traffic YOY post-launch.•Refreshed customer e-newsletter content resulting in +3% click-through rate; rolled out real-time storm marketing emails with +9% average shares •Helped agency partners deliver enhanced website copy and page structure for SEO resulting in significant increases in traffic
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Chase Gen Y Leadership Project - Class VYwca Columbus Sep 2013 - Sep 2014Columbus, Ohio, UsI applied and was one of 29 young women selected to participate in a 12-month women's leadership development program. Along with attending monthly leadership workshops, I volunteered and completed a community service project to lead a self-esteem workshop for teenage girls in the community. -
Brand AmbassadorEvent Marketing Strategies 2010 - 2012Columbus, Ohio, UsIn this part-time role, I got to connect with people by leading tours and interacting with visitors at the AEP Energy Saving Exhibit at local trade shows and fairs. Assisting with event site logistics and tracking results of interactions with attendees was another part of my job. -
Interim Assistant, Public Affairs & AdvocacyThe Ohio Hospital Association Aug 2010 - Apr 2011Columbus, Oh, UsI supported marketing communications efforts at OHA through writing content for email, websites and community reports, as well as sending out Health e-News+ daily to member hospitals. I also assisted in event planning through organizing Health Care Worker of the Year Award materials for the annual conference.In the advocacy department, I coordinated fundraising and reporting for OHA's political action committee, redesigned marketing materials, launched a campaign around advocacy participation, and delivered excellent customer support to our hospitals. -
InternThe Ohio Hospital Association May 2010 - Aug 2010Columbus, Oh, UsAt OHA, I gained experience in different areas of marketing through creating online content for communications sent to member hospitals, writing press releases, and redesigning the staff directory.I also strengthened internal communications skills through building public relations plans for different departments. It was exciting to assist with event planning around the annual member conference, and rewarding to see the strides being made in Ohio health care initiatives.
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WriterOhio University College Of Health And Human Services Sep 2009 - May 2010Athens, Ohio, UsWhile working for the College of Health and Human Services, I got to interview faculty and students to write stories for Skylights, the monthly e-newsletter and write press releases for upcoming events.One of my biggest accomplishments was writing the cover story about the launch of Ohio University's nursing program for Atrium, the college's alumni magazine. -
Marketing InternBalletmet Columbus Jun 2009 - Aug 2009Columbus, Ohio, UsMy largest project was researching how to market to young professionals in Columbus, and providing a strategic recommendation on how to increase ballet attendance for that demographic.I wrote press releases for upcoming events, as well creating marketing materials for the education department. Creating finance reports around subscriptions and organizing donor information were also responsibilities I carried out. -
Writing InternOhio University Office Of Research Communications Sep 2008 - Jun 2009Athens, Ohio, UsIn this student writing position, I enjoyed learning about the research developments across the university. I developed story concepts, and interviewed professors, students and scientists. I wrote science-related stories for Outlook, an online publication for faculty and staff.
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Marketing Communications Intern, Freelance WriterCleveland Clinic Jun 2008 - Jan 2009Cleveland, Ohio, UsI began working with the Cleveland Clinic to write health-related articles for Health Advantage, a worldwide print publication and Be Well eNews. I interviewed doctors, nurses, patients, and other health professionals to create compelling content across different mediums.I also created educational print marketing materials such as brochures, announcements and fact sheets. I put my copy-editing skills to good use proofing magazines for the department. After my internship, I was asked to continue as a freelance writer.
Jaclyn Bennett Skills
Social Media Marketing
Facebook
Social Media
Event Planning
Public Relations
Marketing Communications
Digital Marketing
Email Marketing
Customer Service
Marketing
Copy Editing
Press Releases
Editing
Wordpress
Copywriting
Marketing Strategy
Leadership
Web Content Management
Website Copy
Newsletter Production
Social Media Advertising
Social Media Measurement
Corporate Social Media
Social Media Blogging
Content Strategy
Social Listening
Social Analytics
Social Media Communications
Social Innovation
Business Innovation
Volunteer Management
Advertising
Public Speaking
Microsoft Office
Microsoft Powerpoint
Twitter
Instagram
Content Development
Writing
Online Marketing
Communication
Search Engine Optimization
Digital Strategy
Interactive Marketing
Integrated Campaign Planning
Jaclyn Bennett Education Details
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Ohio UniversityBusiness Administration -
The Seasoned Farmhouse
Frequently Asked Questions about Jaclyn Bennett
What company does Jaclyn Bennett work for?
Jaclyn Bennett works for Chase
What is Jaclyn Bennett's role at the current company?
Jaclyn Bennett's current role is VP, Social Media - Strategy and Insights.
What is Jaclyn Bennett's email address?
Jaclyn Bennett's email address is jl****@****aol.com
What schools did Jaclyn Bennett attend?
Jaclyn Bennett attended Ohio University, The Seasoned Farmhouse.
What are some of Jaclyn Bennett's interests?
Jaclyn Bennett has interest in Arts And Culture, Health.
What skills is Jaclyn Bennett known for?
Jaclyn Bennett has skills like Social Media Marketing, Facebook, Social Media, Event Planning, Public Relations, Marketing Communications, Digital Marketing, Email Marketing, Customer Service, Marketing, Copy Editing, Press Releases.
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