Jackie Rush Email and Phone Number

Drive insight-led strategy, planning and execution for a portfolio of marketing campaigns in the financial services and insurance sector.

Marketing StrategyDeliver client-focused content and programs to be executed nationally across the insurance industry portfolio. Campaign ManagementDevelop and deploy direct marketing campaigns to maximize brand visibility for B2B. Manage monthly direct email newsletter campaign with metrics surpassing industry average by 25% (open rate) and 4% (click rate). DigitalPromote content across multiple channels including social (paid and owned), web (owned), native, and SEO/SEM. Thought LeadershipLeverage thought leadership to build brand awareness and drive demand by positioning brand as relevant, forward-looking, and innovative; track and measure effectiveness. Work with external agencies for content and creative development. Community BuildingLeader of national monthly industry sector marketing calls. Connect and collaborate with marketers to share comprehensive information to be leveraged within accounts in the industry portfolio. Serve as a conduit to subject matter experts to enable knowledge building across the community and deeper understanding of the issues and trends impacting insurance clients across the portfolio.Event Management/ ROIManage and execute participation at industry events-- both external and firm-sponsored. Doubled our participation in insurance industry events in 2018, enhancing our brand visibility in the marketplace. Championed the focus on ROI for each event, emphasizing the importance of meaningful client interactions as a measure of success—i.e. an event in the spring of 2018 resulted in four notable client opportunities directly as a result of interactions enabled by the event.

Development and execution of marketing strategy and programs for the financial services line of business. Support and collaborate with Marketing Directors across financial services to develop and maintain a marketing and communications strategy for the financial services community.

Activating sales and marketing campaigns, developing and launching thought leadership and sector communications, enabling participation in internal and external industry events, and driving digital campaigns for the sector. Interface with the leadership team to help drive the sector growth strategy.

Marketing Plan Development:Developed comprehensive marketing plan for each account in assigned portfolio, including elements related to brand management, campaign development/execution, and strategic communication. Client Relationship Management/Campaign Development:Developed and launched campaign to expand relationship footprint at assigned accounts. Campaign included execution of several client-facing events. Relationship development increased over 50% within group of assigned accounts. Account Plan Development:Assisted team with strategy relating to revenue forecasting, team staff planning, campaign roll out, and cross-border global account coordination. Opportunity Pursuit Plan Development: Participated in successful audit pursuit for Fortune 500 company. Project managed numerous responses for multi-million dollar opportunities. Responsible for project management for all proposal/collateral development for accounts in assigned portfolio. Market Development Enablement:Responsible for monthly educational program to cascade knowledge across local market regarding service offerings. Also responsible for manager development program focusing on skills related to marketing, sales and personal development. Mentorship Program Management and Development:Led national marketing work stream focusing on mentorship program development and enhancement. Serving as mentor since 2014.

Actively manage and implement account penetration strategy in the financial services industry portfolio to build the new business pipeline in the market. Organize and lead efforts to leverage marketing strategies, events and proposal conversion efforts to increase brand awareness in the market and local business development. Collaborate with local financial services industry partners to define, execute and communicate marketing strategies and help ensure alignment with national marketing efforts in the region, including client-facing events in the market. Share leading practices and successes in the market with local and national account management teams. Cultivate long-term relationships with business leaders to drive cross-functional integration within existing accounts and prospects.

Responsible for the development, administration, and execution of the marketing plan for the Northeast Public Entity Division of Arthur J. Gallagher Risk Management Services, Inc. Proactively developed and implemented a groundbreaking marketing and sales campaign which led to a breakthrough win that brought our departmental revenue to surpass $3,000,000.