RWCS Independent Marketing and Shred-it Independent and National Marketing Leader:Responsible for building and strengthening relationships with key stakeholders to secure their support for strategic initiatives and executions. I bring robust project management skills to the role, effectively prioritizing tasks, multitasking, and managing time to meet stringent deadlines. My strategic mindset allows me to make critical decisions that influence both the marketing department and the company's broader business strategy. I spearhead the development and execution of comprehensive marketing plans that align with organizational objectives, ensuring the achievement of specific performance targets. Additionally, I design and implement wide-reaching marketing strategies and campaigns that drive demand generation and contribute to the commercial success of the organization.

Shred-it Independent and National Marketing: Oversaw the comprehensive marketing strategy and execution for the Shred-it brand. I successfully drove B2B sales, customer base, and revenue growth through meticulous management of customer engagement, lead generation, and sales enablement. My leadership ensured the seamless integration of commercial plans that significantly enhanced revenue and brand recognition. Acting as the primary link between Sales and Marketing, I established myself as the voice of Marketing across the organization, effectively aligning teams towards common business objectives.

Regulated Waste and Compliance Services (RWCS) Independent Marketing:Successfully developed and owned the integrated marketing plan for RWCS, driving substantial revenue growth. This role served as a critical link between sales and marketing, enhancing customer engagement and sales enablement. I collaborated closely with product management and marketing teams on new product introductions and enhancements, creating strategic commercial and marketing initiatives that expanded services, protected the customer base, and improved existing offerings.

Shred-it Independent Marketing - Regular Service:Successfully led and enhanced marketing initiatives as a key member of the Shred-it GtM team, focusing on Demand and Lead Generation. Managed and evaluated impactful marketing programs, effectively tracking and reporting on ROI, which significantly boosted lead generation in alignment with the company's strategic goals.

Responsible for implementing and executing the digital strategy to maximize demand and ensure the highest effectiveness for the Program’s digital presence:- Determines digital strategy - Partners with the Portfolio Marketing & Campaign Manager to ensure the digital strategy meets objectives and targets- Partners with event specialist on robust digital strategy for high priority events- Determines sponsorship levels, speaker selection and portfolio presence at webcasts- Ensures execution alignment to avoid tactic collision cross campaigns and cross programs by audience, time, location, messages coordination - Partners with Advertising to ensure interlock of ad plans ie PM2- Provides input on digital and forecast expected results- Manages the allocated digital budget- Ensures digital campaigns meet KPIs: paid media ROI; search performance metrics; conversion metrics

- Develop a program strategy that supports business strategy, and integrates a combination of demand generation, thought leadership, relationship marketing, communications and direct response advertising in order to achieve and exceed program objectives- Establish program budgets, targets and requirements, and effectively manage the program budget to an expected ROI - End-to-end responsibility for 360-degree program planning from inception through execution- Determine effective marketing activity to deliver innovative programs, incorporating new marketing techniques and emerging medias - Monitor and evaluate program progress and success; making informed decisions and understanding the impact of actions and decisions - Manage communication with c-suite executives, namely the Chief Marketing Officer, Chief Finance Officer and Chief Information Officer- Manage agency and vendor relationships in support of the integrated program plan

- Assisted in the end to end responsibility for the programplanning through to execution.- Program tactics included: proprietary and non-proprietary events, social media & digital, and telemarketing

- Coordination, planning, and execution of over 250 proprietary and non-proprietary software events nationwide- Lead the sales and marketing teams during the event planning process- Assisted in implementing best practices, new ideas and training of new staff- Held overall responsibility for venue sourcing and recommendations, ordering of food & beverage along with audio visual requirements, sourcing and securing of event entertainment, sourcing and ordering of promotional items, managing event speakers. - Responsible for organizing weekly checkpoints, creating the call agenda and managing meeting minutes- Responsible for end-to-end event budget management - For all third party events I worked with IBM Procurement and various external vendors to negotiate IBM’s participation- Worked closely with IBM's internal graphic designers to develop event invitations, evaluations, and other event signage