As the creative force behind a dynamic multistate specialty mental health practice, spearheading all things related to brand visuals, graphics, and marketing strategies. Supporting initiatives that strengthen relationships across diverse healthcare roles and areas of expertise. From managing graphic design elements to fine-tuning the technical aspects of our website, ensuring a seamless and visually appealing online presence. Whether creating, revising, or resizing graphics for marketing or social media, where the focus is on delivering compelling content. Staying ahead of the curve by keeping tabs on the latest trends and technologies, contributing to special projects, and collaborating with Marketing Manager on various marketing efforts. • Allocate resources based on project needs• Design assets for digital marketing, including PPC and email newsletters• Curate visual content for social media and digital outlets• Oversee website functionality and landing pages• Manage Shopify store and print-on-demand products• Develop and maintain brand consistency• Generate original content across multiple platforms, from motion graphics and video to PowerPoint presentations and email marketing campaigns.Upon joining the team, I was entrusted with the exciting responsibility of revamping, implementing, and curating our company's new website within a timeframe of six weeks. The goal was to infuse a modern touch, enhance messaging clarity, incorporate compelling calls to action, and ensure adherence to web responsiveness and standards. Remarkably, I achieved this milestone in just four weeks, allowing for additional time dedicated to meticulous review, gathering feedback, and making necessary updates.

Sole creator of web and graphic design freelance business. Worked closely with clients to attain product specifications, and effectively consulted in terms of corporate identity. Efficiently maintained all business accounts and affiliations as Managing Designer.

Produce marketing collateral for wide array of clientele, including multiple Fortune 500 companies. Jobs ranging from simple studio edits, to advanced photo manipulations, to complete custom builds. Routinely manage competing priorities, with firm deadlines, in a rapidly shifting environment. Flexibility, attention to detail, and strict adherence to client corporate brand standards critical to success. • Direct mail• Digital graphics• Mobile ads [Dynamic Mobile, Rich Media banners, etc]• Landing Pages• Email• Paid Social [Social Media ad creation for TikTok, Facebook, Pinterest]• Print media• Variable data/InData• Corporate training• Vendor onboarding and trainingProcess Improvements:Created and implemented a InData (coded InDesign plugin) process to build out between 400-700 versions for Little Caesars every two months. Reducing time from 1 week to less than 8 hours. Generating $2.7MM each campaign.Working with Workflow Specialist to create Adobe InDesign script for a client's weekly rotating carousel built out in Google Web Designer. Script would open up each InDesign file (between 12-20) weekly, automatically generate web ready PNGs named in accordance to naming convention. This bypassed the step of taking print ready artwork, building out in Adobe Photoshop to be web ready, thus reducing time from 2/3 days down to two hours. With this process able to generate additional $1MM in revenue.Incorporating Adobe Photoshop Data Sets with Adobe Photoshop script to generate web ready ad units (static/rich media) in accordance to internal naming convention and folder setup. The script would generate both standard and retina/@2x sized PNGs for each ad unit. This reduce time from 8hrs down to 10m or less depending on creative versions.

Concept through completion, develop comprehensive campaigns to generate awareness, interest, desire, and action. Responsible for development, evolution, and maintenance of brand identity.Work with internal clients to problem solve and offer consultation. As a small team serving an entire college system, adaptability, disciplined self-management, and commitment to deadlines was essential. • Print & digital signage• Brochures & leave-behinds• Video & web graphics• Billboard/outdoor• Email templates• Miscellaneous collateral

Assist in development and execution of marketing and communication campaigns. Oversee layout of all media publications including quarterly print magazines, and monthly and weekly newsletters. Create, and continually update and expand, template-based marketing materials leveraged by client franchisees. Primary designer of all internal and external communications, presentations, and reports. • Marketing template design• Publication layout • Presentation design• Direct mail (USPS certified)• Email marketing automation• Variable data/mail merge

Responsible for design and routine upkeep of corporate website and promotional/campaign landing pages. Design and layout of all corporate and franchise marketing materials and catalogs.In a marketing department of two, versatility was vital. Additional support duties included CRM administration, order processing, vendor management, franchise support, and customer relations. • Website design/landing pages• Catalog design & layout• Campaign development• Promotional signage• Form creation/technical design• Database management (CRM)