Jackie Potter Mullin Email & Phone Number

Granger, In, Us

Elkhart, Indiana, Us

Elkhart, Indiana, Us

I am responsible for all marketing emails including B2B and B2C for ALL Lippert brands (CURT, TaylorMade, Lewmar, SureShade, and RanchHand) across multiple email marketing platforms (mainly in SalesForce Marketing Cloud, but also in Constant Contact and MailChimp). I am part of the Customer Experience Team. I work directly with our Business Analysts to constantly monitor our data, what and how we're collecting it. I also create our email strategy mainly focusing on using our data to create personalized email communication.

South Bend, Indiana, Us

I was responsible for all aspects of marketing, advertising, public relations, social media, and branding. I am a brand champion with the goal of supporting Gibson’s mission. My goal is to help take Gibson to the next level in business and in marketing. I am passionate about making sure that we market effectively and strategically. Since starting in 2017, I've helped identify system integration issues that are preventing us from marketing to client and prospects in an organic way.

Boston, Massachusetts, Us

Managed demand generation plan including tradeshows, email nurture programs, and special events. With events as the main source of new leads, I reached assigned goal of 436 Marketing Qualified Leads (MQLs). Leads from marketing contributed to over $118 million dollars in marketing contributed opportunities and $3.5 million in marketing contributed booked deals.

Boston, Massachusetts, Us

Worked with Demand Manager within different verticals such as Financial, Mid-Market, and Healthcare to develop demand email campaigns. With the increase in email traffic and regulations surrounding email marketing, ensured that subject lines, html email layout, and content would intrigue the reader to open the email. Developed appealing and actionable email and landing page design and marketing processes that achieved 21% open rate, 9.4% click-to-open rate, .54% bounce back rate, .13% unsubscribe rate and 7.5% campaign response rate on 2016 goals.

Notre Dame, In, Us

As the Consumer Marketing Specialist at Ave Maria Press, I am responsible for managing the marketing of our trade books to trade stores and consumers. Our outreach to bookstores and individual buyers include creating a catalog for each season, direct mail pieces, and email campaigns. I focus on building relationships with bookstores and providing them with resources to effectively market our books. As a main contact for authors, I work with them to schedule and manage events including book signings and speaking engagements at conferences and bookstores.

I worked with the players on their swing mechanics and mental game and provided them support on and off the course during the season. I also researched and assisted in the recruiting of players.

South Bend, In, Us

As a Marketing Specialist, I supported and worked with product marketing managers and the creative department on various ways to reach our target market to position Press Ganey correctly within the industry. My main responsibility was to develop and implement tactics that would drive opportunities to create qualified leads for sales and generate significant revenue for the company as a whole. Webinars, tradeshows, mailed pieces, email campaigns, and Hospital Executive Seminars for hospital leaders have been our main lead generating activities—all of which I have been instrumental in planning and executing. Leads created from these events have resulted in nearly $3.1 million in the pipeline for sales and $97K in closed business.

As the Executive director I managed tournament directors located nationwide. To help grow the tour I created and implemented marketing strategies that met the tour’s short- and long-term goals. I coordinated and executed tournament logistics and analyzed tour budget cost/profit margin. While analyzing our current players I noticed that a majority of them were from the Midwest, however our tournament championship was always held in Florida. To help the ease the cost of travel for the players and increase participation in the tournament, I moved the tournament to Purdue University at the Dye Course. That year, we increased our participation and lowered our cost.

I started my working career at MacGregor Golf in the customer service department working with our sales reps, managing our bag warehouse in Atlanta, and answer technical inquiries on the brand’s golf clubs for corporate and consumer audiences. After two years I was promoted to the Marketing Coordinator. As the Marketing Coordinator I executed in-store POP marketing strategy for the 2007 product line, developed co-op marketing campaigns with MacGregor’s largest retail accounts (i.e. Edwin Watts and Golf Galaxy), and created new display designs to retrofit current retail POP displays and product fixtures. Part of my position also included the planning of national events including the National PGA Shows in Orlando and Las Vegas, MacGregor’s Annual Sales Meeting and a promotional event at The Masters golf tournamentI often worked with key corporate accounts (i.e. Great White Shark Enterprises, Foster’s Group-Greg Norman Estates) to handle sales of product for their events.