Jaclyn Rae Laske (Steinhart) Email & Phone Number

Clients include:RodgersTownsend (Digital Strategy and Operations)DDB (Social Media Strategy)Office of Experience (Interim Director of Digital Media)Velocity (Media Planning & Buying)

Chicago, IL, US

• Created training materials for the IAB Digital sales manager certifications (DSMC)
• Taught a digital media course to professionals that included industry regulations, strategy, planning, ad operations, trafficking, buying, optimizing, analyzing and reporting of digital advertising campaigns

Chicago, IL, US

• Product management and strategy for all Platform Solutions digital offerings - publisher, marketer/agency and vendor
• Strategic revenue growth plans for all current publisher partners; project manager on all current/on-going initiatives within each account
• Account Director for all publishers, main point of contact between each publisher partner and the internal teams within Dean
• Account Executive for key marketer clients- develop & execute digital media plans that ensure KPIs are achieved on time and within budget
• Prospecting and sales to new publishers and marketers for on-site media, mobile, data/audience targeting, and programmatic campaigns
• Industry research/events; training team on all new trends in technology and media as well as the financial vertical

Zurich, CH

• Identify, negotiate and manage all supply-side partner deals for Viewster’s suite of ad-supported video syndication products
• Product manage and liaise with all departments to ensure syndication technology is market ready and functions with minimal discrepancies
• Extensive technical investigating, problem solving and solution management on both the internal and client facing levels
• Spearhead the on-boarding process, analyze performance reports and strategically optimize revenue for both new and existing accounts
• Oversee the design, structure and copy/content for the soon-to-be re-launched b2b website and partner reporting dashboard

Indianapolis, IN, US

• Loud Digital: Entertainment Amplified
• Developed and operated Loud Digital (a subsidiary of Emmis Communications)
• Sourced, negotiated and managed all direct partnerships for Loud, growing the publisher network over 200% in 2013 (from 20M to >42M monthly unique visitors, as reported by ComScore)
• Structured and oversaw the entire digital sales process, including quarterly sales goals and marketing plans; outperformed 2012 at 121% of revenue goal and was on pace to reach 143% of revenue goal for 2013
• Built and Managed a team of (8) on campaign development, planning, execution, trafficking, reporting, and billing
• Conceptualized and closed multi-platform marketing programs for clients such as Pepsi, HBO, McDonald’s, Ciroc, Marines and Vevo

• Planned and executed the re-branding and re-launch of “QBS designs” to ensure a smooth financial transition with a strategic brand focus
• Compiled and analyzed inventory, production, sales, and show engagement reports to generate the annual business strategy and revenue projections
• Developed and implemented marketing plans spanning display, social media, email, SEO/SEM, re-targeting, mobile, and events

New York, NY, US

• Senior Manager, Talent & Publisher Relations: 02/2009-08/2011Manager, Branded Entertainment: 01/2010-08/2010Interactive Business Development Specialist: 02/2009-01/2010
• Developed and produced 360° branded entertainment campaigns including web series, live events, social media, custom integration, and celebrity endorsements for clients such as Coca Cola, Canon, P&G, Tampax, Macy’s.
• Increased traffic, users, and audience engagement for the Alloy Digital Network through a combination of strategic partnerships and exclusive content production; grew monthly unique visitors from 3M to 60M, resulting.
• Tracked and Analyzed digital video, web, and social media trends across multiple platforms and demos
• Produced original video content and web series (both editorial and brand sponsored), from ideation and piloting to packaging and distribution
• Established and maintained celebrity relationships with publicists, managers, and agents; handled all contract negotiations

New York, NY, US

• Researched and negotiated trades for positions in warrants, 144, common stock, trade claims, Private company shares and Auction Rate Securities: Series 7 & 63 Licensed (currently inactive); experience using the.
• Introduced and transitioned new clients to the trading desk as well as solidifying and expanding existing client relationships
• Attended industry conferences to present the online trading platform along with the restricted securities business to potential new clients