Product Design Manager for the Pro Growth & Experience teams from Jan 2024 - PresentProduct Design Manager for the Bookings teams from Oct 2022 - Dec 2023

Acquired by Bright Horizons (BFAM) in August 2020

• Developed and managed the execution of compelling, forward-thinking marketing campaigns and promotional strategies across various company services for 6 locations • Designed and centralized marketing assets, both online and offline, for all locations, which creates a cohesive brand identity for geographically diverse target consumers• Illustrated and composed all social content, applying tone regulation based on platform insights resulting in organic reach increase of 324% YOY ‘16 and average new follower acquisition rate of 6.9% QOQ ‘16• Conducted R&D and UX testing for websites as well as for the proprietary software designed to increase efficiencies and enhance business operations/sales for franchisees • Launched company blog and designed micro-content that brings meaningful, everyday value to clients by informing on real-time benefits of a widely perceived niche industry

• Consults and implements comprehensive brand and design solutions for startup ventures and established organizations alike, including: Special Olympics, Suit Social Media, and Net Irrigate• Full service consultation, design development, and physical print creation based on client needs• Manages all business finances and networking to gain new projects and clients

• Oversaw all aspects of the lodge’s social platforms and facilitated personalized community management to maintain current customer interest and engage tourists to visit• Established and maintained one-of-a-kind network of community relationships that successfully expanded the lodge’s loyal consumer base, including weekly specials and annual theme night• Applied intel from established network to support all organizational efforts, including: collaborating with chef to design unique and appreciated menu items for special events, as well as empower staff with interpersonal management style• Administered inventory specific to weekly orders and delegated resources to ensure venue and restaurant upkeep was compliant with customer happiness and Health Department guidelines

• Provided professional and confidential support to CEO, including: review incoming requests both in-person and on-phone, created presentations, and management of general admin duties• Coordinated finances, assisted with budget preparation, sent invoices, and managed departmental billing reports

• Net Irrigate was acquired by Lindsay Corporation (LNN) in April of 2020• Designed marketing collateral to support key initiatives, including: executive materials for sales meetings and trade shows, direct-to-consumer macro messaging to existing and future clients• Expanded business development and client retention, including: the transfer of existing website holdings to new server in order to increase SEO results as well as continual outreach resulting in an internal database of 3K+ leads

• Implemented social media strategy via Facebook and Pinterest which generated an increase in winter break museum attendance by 13%• Branded museum exhibits through logo creation, external and internal signage and reached customers through integrated marketing plan via print, digital, and paid media

• Coordinated with the BBBS special events manager to design promotional flyers and brochures for events, fundraisers, and general promotion of the organization resulting in a 20% increase in attendance• Assisted in the creation of the Big Brothers Big Sisters Club at Indiana University through collaboration with 5 others to establish by-laws and standards for the creation of the club• Managed the marketing committee and coordinated with BBBS of South Central Indiana in order to promote their events and volunteer opportunities on the IU Bloomington campus