Jaclyn Yu Email & Phone Number

Hong Kong

Hong Kong Sar

London, United Kingdom

Remote

-Designing branding and positioning strategies for growth-Operationalizing go-to-market campaigns and initiatives from concept to execution-Crafting and running consistent strategies across all channels and marketing initiatives (events, digital/social, community, content, PR)-Managing marketing budgets, setting and tracking KPIs-Ensuring content production and communication plans are aligned with roadmap and GTM strategies-Coordinating business development and marketing efforts to boost brand awareness and identify new market opportunities

London, England, United Kingdom

-Project Management SkillProficiently managed Sprint details as the Sprint Master, leveraging Microsoft Team and Notion for optimal project coordination.Demonstrated strong project management skills, overseeing project timelines, resource allocation, and milestone tracking to ensure efficient project execution and timely delivery.-Social Media and Content Marketing StrategyCrafted and executed a visionary social media strategy to establish CNS as a leader in decentralized identity on the Cardano blockchain, significantly enhancing community engagement and following.Effectively managed various social media channels (Twitter, Discord, Telegram) to maintain a consistent and resonant brand voice within the Cardano community.Spearheaded informative and empowering content marketing campaigns, including blog posts, newsletters, and webinars, focused on educating Cardano users about CNS’s benefits.-Business Development and Educational OutreachLed business development efforts, establishing key partnerships and collaborations within the Cardano ecosystem, thereby extending CNS's reach and strengthening its value proposition.Produced engaging tutorial videos to facilitate understanding and collaboration between CNS, its partners, and users.

London, England, United Kingdom

-Marketing Operations and Social Media Strategy:Successfully developed and executed a comprehensive social media strategy, significantly enhancing brand visibility in the cryptocurrency industry.Skillfully managed multiple social media channels (Facebook, Twitter, Instagram, LinkedIn), ensuring a consistent brand voice and tone that resonates with industry trends.-Content Creation and Audience Engagement:Led content marketing initiatives, including crafting blog posts, newsletters, whitepapers, and webinars, effectively educating and engaging target audiences within the cryptocurrency sector.Produced tutorial videos for listing partners, showcasing proficiency in visual and audio editing using tools like Canva and Photoshop.-Public Representation and Community Building:Organized and executed key events such as Ask Me Anything (AMA) sessions and Twitter Spaces, fostering a robust community and generating heightened interest in the cryptocurrency industry.Created impactful marketing materials (videos, images) to clearly communicate the benefits and unique features of cryptocurrency products and services.Contributed to product design, ensuring alignment with the industry's vibe and user preferences, enhancing product relevance and appeal.-Website Management and Project Leadership:Managed and optimized the company website, focusing on user-friendliness and enhanced customer experience specific to the cryptocurrency industry.Drove project growth by leading community events and marketing campaigns, propelling the company's presence and influence within the cryptocurrency sector.

London, England, United Kingdom

-Leading investment meetings with potential crypto investors, securing funding to advance company initiatives.-Representing the team in the highly competitive DoraHacks x Binance Hackathon, receiving an impressive 2nd place.-Hosting weekly AMAs on Twitter Space, engaging with the community and providing valuable insights into the company's goals and progress.-Localizing and finalizing the in-game UI/UX language, resulting in a superior and immersive player experience.Overall, I bring a diverse skillset and a passion for excellence to every aspect of my work as COO, driving the success of the company and contributing to its growth and reputation within the cryptocurrency industry.

- Collecting promising deal sources from in-person and online networking: personal networking, attending crypto conferences and hackathons, referrals etc.- Screening promising projects from deal sources daily, providing insightful commentary and summaries to inform investment decisions.-Ensuring the successful acquisition of lucrative deals after meticulously conducting due diligence and identifying promising investment opportunities.-Creating concise and informative research reports on successful crypto projects, trends and promising topics, enabling the team to make informed investment decisions in the future.-Actively engaging with portfolio companies, offering guidance and assistance with their marketing, outreach, and other needs, ensuring smooth development for the best returns.-Maintaining frequent communication with assigned incubation projects, providing industry insights and valuable product ideas to help teams achieve their goals and succeed in the highly competitive crypto market.-Assisting in admin tasks, such as compiling meeting minutes, organize off-line events, coordinating partners’ schedules and itineraries, booking flights etc.

Toronto, Canada Area

-Leading, participating in, and supporting in-field marketing initiatives through various activations.-Contributing to the development of positive brand experiences and consumer relationships.Providing key messaging on-site to effectively communicate brand messages and resonate with the target audience.-Creating fun and engaging ways to interact with consumers, within the rules and limitations of the activation environment and program expectations.-Attending required training sessions to develop relevant knowledge and skills.-Submitting timely reports to management as outlined.-Monitoring key learnings and making recommendations for future initiatives.With my expertise in marketing strategy and execution, I am able to create memorable and impactful experiences for our clients' brands while effectively engaging with their target audience.

Singapore

-Championing social causes: Constructing a 7-month fundraising event for the Singapore Children Cancer Foundation (CCF), including activities such as street and school sales, musical plays, and home visits.-Project Execution: Always ensuring on-time schedule and quickly responding to emergencies on the street.-Achievements: Raising 12,000 SGD (approx. 11,500 CAD) and increasing public awareness of CCF.

Honours Bachelor Of Arts, Economics

Singapore-Cambridge Gce A-Level

Education record