- Spearhead FINSYNC's creative vision and brand strategy across all channels and customer touchpoints- Build and lead a world-class creative team, fostering innovation through coaching, mentorship and incorporating emerging technologies like AI- Partner with C-suite to develop transformative creative solutions that drive business growth and elevate the brand experience- Establish processes and creative operations to increase efficiency, consistency and alignment with core business objectives

- Collaborated closely with the marketing team and C-suite officers to translate strategic creative concepts into actionable initiatives executed across all marketing channels.- Managed a team of junior graphic and creative designers, providing hands-on leadership, mentorship, and creative direction.- Oversaw the creative vision and execution for web pages, marketing collateral, graphics, advertising campaigns, and ad hoc projects to increase brand awareness.- Ensured creative ideas and brand messaging aligned with revenue goals and supported broader business objectives of the company and partners.- Served as the brand ambassador, owning and safeguarding FINSYNC's brand identity, messaging, and visual presence across all business touchpoints.- Implemented creative processes to foster innovation while maintaining brand consistency and elevating the overall customer experience.- Explored new technologies and digital trends to push creative boundaries and position FINSYNC as an industry leader in financial technology marketing.

As the Head of Design and User Experience at Everneu, I'm responsible for team leadership and strategic direction by focusing on the client's core business values and user needs.Working with national and international B2b clients, I create high-performing/frictionless buyers' journeys by combining the art and science of behavioral economics, data science, and brand marketing.- Hire/manage/mentor creative UX practitioners (UX Researcher, UI/Web designers, Information Architects, Copywriters).- Define overall design direction for short/mid-term vision (MVP).- Responsible for timeline commitment and accurate design-handoff document.- Collaborate/partner with engineering teams to meet design details.- Establish new design processes to drive innovation.- Foster innovation and highly inclusive teamwork culture.

Responsible for the UX and design strategy for Aprio's client projects (national and international). Transform stale websites into high-performing frictionless buyers' journeys by fusing the art and science of behavioral economics, data sciences, brand marketing.Scope the overall project engagement and manage creative resource planning. Define the vision and strategy for innovative and compelling design, focusing on lead-generation meeting the company's core business values and user needs.- Hire/manage/mentor creatives (UX/UI designers, copywriters).- Define overall design direction for short/mid-term vision (MVP).- Responsible for timeline adherence and design handoff document accuracy.- Collaborate/partner with engineering teams to meet design details.- Foster innovation and highly inclusive teamwork culture.

Primary role as a creative volunteer is to design and implement a comprehensive brand-aligned system to support visual integrity for marketing collateral, online presence, traditional media.

Partner with business, sales and marketing teams to develop visually creative and engaging concepts that help to communicate value proposition in an insightful way, actionable and remarkable. Responsible for creative strategy, building brand identity, consistency and increased value across all forms of communication, including web, ads, social media, email, marketing collateral.

As a VR Creative Director, my main role was to bring project visions from client briefs to reality.- Responsible for ideation, development of design concepts and approaches to real-time VR/AR experiences, incorporating immersive interaction mechanics.- Supervising visual design, UI/UX implementation by creating storyboards, preparing asset libraries, coordinate with Unity 3D developers, QA, and user testing.To increase website traffic and newsletter subscriptions part of my role required me to work closely with our marketing consultant.- Creating concepts, creative direction, visual design and content strategy for successful campaigns.Additional Responsibilities:* Design and pitch immersive VR projects to prospective clients.* Relationship management; ongoing client interface.* Lead project kickoff, ideation and storyboarding with our creative and development teams.* Oversee the creative direction of the project stream and scoping.* Lead/Manage projects to completion, according to project requirements, schedule, timelines, in concert with product teams to implement best practices relating to VR.

Creative design strategies, UI/UX, IA, brand development. Partnering with project managers and development teams to ensure high-quality design is implemented. Consistently working with QA to improve overall user experience and client needs are met.• Design definition for general direction, brand alignment.• Discovery and ideation workshops to develop overarching business goals, and user needs, proof ofconcepts, prototypes.

Served as a creative and strategic leader, guiding User Experience (UX) team members towards innovative, best-in-class designs. Through a highly Agile process, led a team of key designers in creating a new State Farm home page (the first in five years). Built relationships with executives and other company stakeholders to advocate designs, encourage design thinking and garner adoption of UX best practices. Governed the UX team’s work to ensure adherence to user-centered design standards.Produced a highly anticipated landing page strategic guidance document, paired with an execution "field-guide" for Ux practitioners (designers, copy strategists, researchers), product owners/managers and enterprise marketers promoting a more efficient, consistent and structured foundation. Established and formed the foundational pillars of a new design system for the enterprise (B2c + B2b) working strategically with creative leadership and cross-functional teams. Introduced and lead the adoption of a 5-day sprint team framework to facilitate output and team members coordination. Elevated and championed branding elements; new typographical standards; unified the iconography system; accessibility compliance for digital brand colors.

Provide visual directions for Consumer, B2B (enterprise) both marketing and utilitarian web-based apps. Working closely with interaction designer, developers and data scientists in a close adaptation of Lean UX model. Rebrand initiative collaboration with Creative Services team. Design team manager.

SR HUMAN FACTORS ENGINEERUser Experience Strategy & DesignWireless Data, Voice & Ancillary ProductsCollaborate on transformational strategies, user research, sprint planning, innovative user interfaces, interactive applications for multiple mediums including IPTV, mobile, web.Work with the branding team to review and establish user-focused, high-quality design standards in concert with AT&T's global brand strategy (app icon guidelines, mobile app load screen strategy, cloud-based application identities).Lead designer for the creation of AT&T's consumer design language system (CDLS).Provide direct management, coaching and mentoring during weekly one-on-one with direct reports.Foster cross-team and cross-org discussions to create forward design thinking and user experience awareness with leadership.Work with designers to establish development specs and style guides. Maintain strong relationship with developer team managers and scrum master on upcoming design details.Work directly with dev team leads, front-end engineers to solve tech challenges with Agile methodologies.Key contributor for ongoing design summits.

Maintain brand voice across all platforms. Work with client on marketing and advertising campaigns. Provide creative and art direction. Supervise freelance programmers for website back-end and maintenance. Social media integration. Online presence strategy and design.

Visual Designer consultant for BellSouthWeb, mobile, TV, iPTV, portable devices, Ui Ux. Developed brand strategy, strategic consulting. Prototyping research and high-level concept.

Manage the conception, design, and development of new media communities for healthcare professionals. Act as team leader for the design department, providing art direction and constructive criticism to other designers. Manage and estimate project timelines. Integrate graphic designs into technology frameworks. Specialize in video encoding for DVD and webcasts. Evaluate the practical benefits of multimedia technologies such as CD-ROMS, DVDs, broadcast, online animation, print, and collaterals. Provide artistic continuity and consistency amongst multi-layered products. Work with marketing department, scientific journalists and broadcast studios throughout the world in publishing industry-standard online CME programs (continuing medical education).

Manage the conception, design, and development of new media communities for healthcare professionals. Team leader for the design department, providing art direction and constructive criticism to other designers. Manage and estimate project timelines. Integrate graphic designs into technology frameworks.Specialize in video encoding for DVD and webcasts. Evaluate the practical benefits of multimedia technologies such as CD-ROMS, DVDs, broadcast, online animation, print, and collateral. Provide artistic continuity and consistency amongst multi-layered products.Work with marketing department, scientific journalists and broadcast studios throughout the world in publishing industry-standard online CME programs (continuing medical education).