Creative, analytical professional who possesses an understanding of the fundamentals of building and positioning brands in the digital space with creative, strategically aligned plans to accomplish marketing and business objectives across paid, owned and earned. I optimize digital campaigns to stimulate traffic, increase brand awareness, and drive lead conversions, while analysing owned data and identify potential How I help businesses grow:• Develop, optimize and execute short & longer-term marketing strategies• Work with in-house teams & external providers to maximize performance• Improve operational processes with a focus on efficiency & customer satisfaction• Identify the right KPI’s and tools for tracking the success of marketing efforts• Evaluate and deploy marketing automation tools to improve ROI