Promoted to build out the Solutions Product Marketing function responsible for segment marketing, partner marketing, and competitive intelligence. My accomplishments include:• Refining our strategic narrative and competitive differentiation story in partnership with executive leadership• Developing a new sales pitch deck and messaging house to drive company-wide alignment on Front's repositioning as an AI-powered customer service platform• Defining Front's core use cases and partnering with biz ops to operationalize the segmentation across the org• Leading a comprehensive TAM and right-to-win analysis to identify priority industry verticals • Managing the partner marketing function and consistently exceeding partner pipeline goals• Collaborating closely with sales and growth marketing to support pipeline and revenue goals

Responsible for segment, partner, and customer marketing. My accomplishments include:• Creating product and thought leadership content, preparing speakers, and moderating discussions at 10 industry events resulting in >$1M pipeline ARR generated• Performing comprehensive market research and analysis, collecting feedback from customers, and consulting with colleagues to define our ideal customer profile, use cases, and segmentation.• Building an outbound program with tailored messaging and tactics by industry, resulting in 25% QoQ outbound pipeline growth and 2x account executive productivity.• Running an outbound prospecting pilot to validate our industry-specific messaging and successfully sourced a new, high-value customer• Developing collateral for and enabling the entire organization with competitor battle cards, industry playbooks, customer stories, blogs, and demo videos that received 100’s of internal views and 1000's of external visits• Establishing partnerships with leading FreightTech organizations and informing the development of a technology integration

• Created the go-to-market strategy and managed the project team for 2 new product launches resulting in 100 adopters and $750k ARR influenced• Created captivating demo videos for new products and presented live demos to 50+ customers • Enabled the sales team with pitch decks, demo flows, and competitive comparisons that effectively convey the value of our solutions• Performed comprehensive market research, collected feedback from customers, and used insights gained to shape the product roadmap• Collaborated with the marketing team on website, social, and email copy to ensure the product value is positioned optimally

• Developed compelling go-to-market strategy for new products and managed the project team to ensure exceptional execution, owned 3 key launches• Performed holistic market research and competitive analysis to define buyer personas and shape the product roadmap• Served as a subject matter expert on the product and industry; created product and thought leadership blogs, video tutorials, and internal trainings• Designed comprehensive lead nurture and onboarding campaigns, increased user acquisition and activation by 4x• Built robust funnel reporting and presented results with insights to leadership on a weekly basis

• Led a worldwide automotive industry growth campaign that increased sales opportunity pipeline by 37% year over year• Grew product portfolio revenue 14% year over year for Europe, Middle East, and Africa by collaborating with local sales team• Collaborated with cross-functional teams to support the development of 5 devices that overcame gaps in the product portfolio • Created technical marketing collateral to present at internal sales briefings, customer site visits, and 3 industry seminars• Analyzed product line performance data and communicated results to leadership in monthly reviews• Reviewed resumes and interviewed 4 candidates for the product marketing engineer position• Evaluated historic sales and competitor pricing data and adjusted 15 price curves to increase transaction rate on price quotes

• Developed a comprehensive understanding of the product portfolio by working with cross-functional teams• Completed competitor analysis for 200+ devices and updated cross reference database to support sales team

• Designed electrical system wiring diagrams for aircraft and flight simulators • Responsible for on-boarding of new co-op and peer reviewing team members’ deliverables• Supported high priority ad hoc modification of engineering designs

• Coordinated with operators to define procedures and created documentation to ensure processes were correctly executed • Reported out on assembly line status daily to plant management while acting as interim manager for an assembly line• Worked with process engineers to implement solution to improve assembly line efficiency by reducing cycle time by 2.5 seconds

• Developed interpersonal skills - teamwork, customer service, and communication

• Developed interpersonal skills - responsibility and tactfulness