Retail Media business selling media to advertise to consumers as they shop .Drove digital revenue through the sales of media advertising across Endeavour's omni channels, via the media agencies our suppliers engage.Clients included: Diageo, Southtrade, Taylors Wines, Samuel Smith & Son, Constellation Brands, William Grant & Sons, Gage Roads.

Led the creation & implementation of the Winery Direct Strategy Led Stakeholder Influence & Management both Internal & External relations resulting in positive business outcomes.Methodically investigated data lead insights highlighting shortfalls in winery data and campaign managementLed key inititiatives of revising partner tiering & communication plan, delivering strategies to facilitate more profitable sales whilst managing partner expectationSuccesfully influenced major external stakeholders to engage in a stategic change of directionInfluenced & led the junior members displaying all the right attributes of our core values and steps up when asked to do so or sees an opportunity to lead.Led & and educated the new Team Managers in lead allocation and campaign strategy

National Ranging InitiativePlanned, oversaw and lead project from ideation through to completionLed internal team, managed project progress, project planning sessions and ensured milestones were met & reported progress back to wider ecomm stakeholdersEngaged cross functional Digital, Ecomm, Merchandise, Finance, Replenishment & Space & Range teams to develop a database of products for national ranging.Onboarded over 300 suppliers and 1000 products locally ranged to Dan Murphy’s stores to Endeavour Marketplace enabling them to be nationally ranged.Engaged with EDX to develop and implement tech for locally ranged products to be available nationally. New & Complementery InitiativePlanned and executed the New & Complementary InitiativeExpanded the online merchandise offering to categories including coffee, glassware, snacks, art, accessories and homewares.Achieved an average margin rate across all categories of 38%.Onboarded 125 new Marketplace suppliersBusiness Development Led the onboarding of new suppliersEngaged with EDX squads for Marketplace portal updates & improvementsLed the Account Management of Marketplace suppliers engaging them with tools for onsite success and optimised their onsite presence in collaboration with the Category AssistantsDay to day maintenance of product optimisation alongside the category assistant, curation of landing pages, featured producers, new products and merchandisingEngaging with EDG lawyers to set best practise of labelling, CDS, Excise Duty and parallel importing governance

Development of business strategyCuration of KPI’S for managementAnnual & monthly budgetingWine portfolio management

Sourced product, quality assessed, negotiated commercials and worked with marketing and supply chain teams to contribute to the campaign trade plan to sell through the Langton’s Brokerage and On-line channelsManaged Australia’s largest winery's direct to consumer campaignsAnalysed and reported on winery data, gathered insights and devised campaign strategyDeveloped account management CRM process for the efficient communication of campaign, post campaign analysis and effective calendar maintenanceOversaw the Winery Direct campaign phasing, responsible to the calendar of campaign bookings and bringing in a total revenue of $26m, $2.5m over budget.Over delivered on personal budget by $1.5m bringing in $8.5 in campaign revenue

Created exceptional customer experiences by sharing a love & knowledge of drinks across all categories in an accessible communicative styleFacilitated key store events & tastingsCreated & executed a bespoke wine training program for team members

Wholesaler of boutique wine brands in NSW, ACT & VICDriver of sales accumulating and managing over 200 accountsManaged the supply chain from winery to warehouse to customer and was responsible for the buying of all stock and oversaw Inventory ManagementManaged all finances including BAS & WET calculation & payments, management of cash flow, accounts receivable, accounts payable & P&L ownershipOwner of Account Management of winery partners, including yearly financial budget forecasting, monthly reporting and regular on-site trade visits with sommeliers and wine buyersLed a team which included: a Bookkeeper, Accountant, Sales Rep and Logistics teamEstablished proprietary wine brand - Hearts of Oak - developed brand from fruit soucing to marketing, logistics and distrubution

Designed and built ecommerce website Led an offshore team for website maintenance, updates, content and SEO managementManaged the digital campaigns including the creation of copy in EDM’sManaged the automated marketing, google analytics, site merchandising and landing pages

Established proprietary wine brand - Hearts of Oak - developed brand from fruit soucing to marketing, logistics and distrubutionThe aim of this project was to bring attention and respect to the noble grape variety of Chenin Blanc. Widely planted in Western Australia and more often blended rather than highlighted as a single variety. Our style was a textured wine that displayed its varietal characteristics, was approachable in its youth and could further develop with bottle age, drawing inspiration from the Loire Valley.

Beverage StrategistCreated the beverage list across 14 wine bars in central London Negotiated contractual agreements with key beverage suppliers for exclusive listingsImplemented vertically integrated beverages from the Corney & Barrow Merchant business Created, implemented & administered the Corney & Barrow Wine Ambassadors Training Program designed around drinks education, selling techniques and discovery Responsible for the training of beverage knowledge across all categories to over 200 staff throughout all Corney & Barrow wine bars Led a team of 18 Wine Ambassadors Lifted the average bottle sale amount by 8 pounds adding £25 million to the top line