Jacob A. Email & Phone Number

San Francisco, Ca, Us

-Advise on all digital growth strategies-Scale HUM Rideshare brand recognition-Act as liaison between HUM and marketing vendors

-Management of all social media profiles -Management of SEM and SMM campaigns -Website creation and management -SEO strategy and implementation

San Francisco, Ca, Us

-Work with internal stakeholders (demand generation, communications, brand) to create and architect the overall 2023 digital strategy (paid and organic)-Develop and manage multi-touch, multi-channel campaigns that integrate paid digital, SEO/SEM, ABM, retargeting, and more to generate demand and raise brand awareness-People and project management of Web Manager and SEO Lead-Evaluate, determine, and execute an optimal mix of campaigns and assets for target accounts/audiences-Attribute, measure, and report performance of campaigns and tactics to measure against goals (KPIs and ROAS)-Conduct iterative testing to validate and optimize tactics against business KPIs-Ensure alignment of campaigns with customer segmentation, product marketing, and customer marketing targeting strategy-Proactively and continuously optimize campaigns for effectiveness to drive measurable results-Explore and test emerging marketing channels and tactics -Work closely with external partners and affiliates to identify and coordinate backlinks and ensure clarity around expected timelines, deliverables, and processes

San Francisco, Ca, Us

-Lead the pre-sales advertising analysis process-Own all technical vetting of prospects in the sales pipeline-Guide clients through implementation -Create all financial projections for sales prospects-Consult on the prospect's needs and assign the relevant product offering-Develop automations and algorithms to reduce Services LOE-Design the client's first experience-Create a prioritization plan for the lifetime of the client relationship -Facilitate hand-off to the Services team-Reduce time to delivery and time to value for prospects

San Francisco, Ca, Us

-Perform quantitative and qualitative analyses of Postclick prospect's digital advertising channels and their current post-click health/relevance and identifying the highest-impact optimization opportunities-Present strategic and tactical opportunities to drive conversion and revenue lift using a combination of Postclick and industry best practices-Use your background and expertise to position Postclick as a thought leader in client meetings and various public appearances-Ensure early post-sale strategy addresses top priority goals and needs of clients across a wide range of industries and verticals, and maintain consistency with the eventual launch strategy-Support the handoff to the Services team to ensure execution meets client expectations-Strategize and partner with Account Executives to identify key value initiatives for prospects-Effectively communicate how Postclick solves conversion issues, highlight both our value add and why we are the best in class-Create impactful written and verbal recommendations for potential clients-Work closely cross-departmentally to provide insight as needed, such as providing analysis on webinars, conducting conversion audits on landing pages, or speaking at events

-Run comprehensive audits of current paid media campaigns-Provide recommendations to the client that will maximize optimization-Implement recommendations based on current client budget and goals-Manage, monitor, and further optimize paid media placements

-Optimize client listings across Google My Business and major directories -Maintain client relationships-Address client help desk support tickets -Create monthly reports of client account performance -Perform routine audits of client websites -Complete competitive analyses-Launch new content initiatives -Optimize client website search equity -Lead monthly meetings with clients-Manage franchisee Google Ads accounts-A/B test advertising placements -Create & manage monthly PPC reports -Optimize advertising conversion rate, impression share, and cost per conversion-Communicate with clients on franchise areas to target for advertising placements

Miami, Fl, Us

-Create impactful marketing strategies to influence increased lead generation-Build, optimize, and moderate virtual events-Place, manage and oversee paid social campaigns-Create content, write copy, and develop monthly calendars for organic social efforts-Maintain and monitor keyword bids across lead generation accounts, keeping track of daily and weekly budgets, lead volume, and lead quality-Implement search marketing tactics, including: keyword research, ad copy creation, campaign performance tracking & reporting, A/B testing, and analysis & segmentation of website user data-Ensure proper setup and tracking including testing live campaigns for tracking accuracy-Continually evaluate and improve the effectiveness of campaigns to achieve specified campaign goal directives-Monitor web analytics dashboards and reports to point out key areas of importance in accordance with campaign goals-Proactively provide recommendations and execute strategies for campaign structuring, keyword opportunities, targeting, and bidding-Author campaign reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives-Monitor competitive landscape and industry trends; review marketplace for new online opportunities-Keep pace with search engine and PPC industry trends and developments-Implement campaigns across a variety of digital channels including Website, SEO, SEM, Mobile, Video, Social Media, and Email-Manage social media campaigns across platforms including LinkedIn, Facebook, Twitter, YouTube, etc.-Build and implement nurture campaigns and workflows in HubSpot-Provide a detailed outline each morning and afternoon with management regarding the status of your projects, tasks, timelines, and results

Austin, Tx, Us

-Oversight of social media intern, onboarding of social media tools-Management of SEM/SEO and social media marketing campaigns-Creation and management of Muy’Ono XR portfolio with Matterport, Mapbox, and PrintCast engines -UX design and management through web, guest advocacy, and email touchpoints-Management of email marketing via Constant Contact-Research, implementation, and oversight of portfolio SEO strategies-Creation of video and image assets as needed-Mobile optimization of advertising LPs and portfolio websites

Austin, Tx, Us

-Social media management, data analytics, content creation, and QA of Muy’Ono social portfolio-Onboarding, QA, and price pointing of new platforms & SMM tools (flip.to & Sprout Social)

Austin, Tx, Us

-Research and implementation of SEO strategies -Management of social media channels -Advise general marketing and acquisition strategies

Austin, Texas, Us

-Prospecting of over 300 venues including museums, music halls, and historical landmarks -Marketing and selling of 360° virtual tours

Austin, Tx, Us

-200+ cold calls daily-Extensive prospecting in Microsoft Excel -Marketing and selling of Office 365 & other cloud-based software

-Talent scout for artists Jai Wolf & YUNG NATION-Manager of all day-of operations -Manager of all preshow ticket sales-Social media manager

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Game And Interactive Media Design