The mission of Bailey's Group is to fulfill customer needs through the brands of Bailey's Moving & Storage, Legacy Transportation and Bailey's Logistics.Bailey's Consolidated Services Group provides end-to-end or individual supply chain solutions for companies looking to start, expand or enhance their logistical reach. We're here to support companies who ship, store, distribute, or fulfill customer orders. Online or Retail. Large product or small. Complex or simple. We exist to give you smart, customized supply chain solutions so that you can focus on what you do best: sell your product.

I designed and launched a start-up of digital marketing programs, marketing operations, and sales strategies to manage two B2B brands and one B2C brand. I created a team of four direct reports and coached fourteen outside sales team members across two states. I developed customer data collection streams to track and utilize data analytics. I successfully manage direct marketing and optimize email marketing, online chat, online-to-offline lead automation, self-guided online sales conversion, and the Voice of Customer. I administered the marketing budgets, quantitative and qualitative market research, and strategic planning.⯈Obtained previously not collected or analyzed data that consisted of over 100K new data points.⯈ Created new sales revenue streams and growth using inbound marketing by transitioning from 90% contractor-provided leads to 55% self-generated leads with only 45% contractor-provided leads.⯈ Achieved 70% improvement in public review generation through content marketing and CMS.⯈ Delivered sales lead generation by optimizing SEO, SEM, and social media marketing strategies.⯈ Enhanced channel partners and partner relationship management for paid advertising and PPC.⯈ Directed IT strategies, IT sourcing, software development, and third-party vendor management.

I spearheaded digital marketing programs, vendor relations, and marketing strategies to provide brand development. I performed expert quantitative and qualitative market research to optimize statistical data analysis. I optimized ad-buying and ad-content creation to achieve ROI from online advertising partnerships. I provided effective customer relationship management and consulting for business partners and sports organizations, such as the Denver Broncos, Utah Jazz, and Brigham Young University.⯈ Consistently improved organic search traffic by 20% YoY with innovative digital marketing.⯈ Introduced paid advertising programs to gain additional 1.5K new users every month. ⯈ Maximized lead generation through content marketing using SEO, SEM, and social media marketing.⯈ Lowered acquisition costs for online leads by $450 over 2 years.

Lead the Data and Strategy team to enhance the ability of the American Marketing Association, Colorado Chapter to collect and use Data to lead the marketing and outreach strategy of the chapter. Strategies include contract negotiation, technology vendor selection, CRM organization and Website organization and design.

I analyze 1st party data and reports to develop insights into the chapter and how we better fulfill our communities needs, aid in developing monthly dashboard for meetings, make alert and make recommendations to leadership based on findings, assist in meeting management (minutes, reporting, attendance) and perform other strategy and reporting needs as assigned.

I provided professional content development for content marketing and social media marketing on Facebook, Twitter, and Instagram. I directed social media account management to produce sales lead generation. I developed paid advertising marketing campaigns with Facebook Ads and Google AdWords. ⯈ Improved social media marketing to increase social media account followers by 300%. ⯈ Achieved customer engagement through contests, sales promotions, and posting guest blogs.