Regional Sales Manager responsible for outbound strategy and execution in the greater Texas region.

Seasoned entrepreneur recruited for industry achievements to helm the inception and operational success of a brewery and restaurant with a multi million-dollar budget backed by private equity funding, Managing Partner with a focus on groundbreaking hospitality, CPG, and distribution models, led the inception of Wriggly Tin & Small Beer Works into a renowned success story.- Executed development & strategic expansion, maintaining year-one profitability and community-centric values, a 5-year… Show more Seasoned entrepreneur recruited for industry achievements to helm the inception and operational success of a brewery and restaurant with a multi million-dollar budget backed by private equity funding, Managing Partner with a focus on groundbreaking hospitality, CPG, and distribution models, led the inception of Wriggly Tin & Small Beer Works into a renowned success story.- Executed development & strategic expansion, maintaining year-one profitability and community-centric values, a 5-year ROI leading to independently profitable, self-sustaining outlets. Developed a 20-year strategic roadmap to self-distribution and complete vertical integration.- Spearheaded the conceptualization and realization of Wriggly Tin, a modern restaurant with an exceptional food and beverage program, redefining the traditional service model in the industry to maximize profits through innovation that enabled operations with half of the overhead - Conceptualized a resilient business model for the brewery, with a hyper-focus on fewer brands with higher sales. Revitalized the renewable/returnable bottle program to control packaging costs requiring extensive R&D as well as extensive engagement with legal and governmental affairs.- Executed an innovative and multi-faceted marketing program, leveraging digital campaigns, local partnerships, and experiential events, exceeding set KPIs and fostering a loyal customer base.- Engaged in land development, commercial real estate projects, community redevelopment, and governmental affairs, serving as a liaison in local, state, and federal capacities.- Established a scalable enterprise-level PR playbook, handling day-to-day activities with traditional and digital media, including roles in a new community redevelopment projects. Show less

Responsible for developing an effective supplier relationship management program with assigned suppliers that adopts best-in-industry practices and aligns key suppliers’ needs with Andrews’ strategic priorities. Drives results by ensuring resources are optimized and focused on profit driven activities while supporting company goals and principles.- Within the first quarter in the position I, helped launch a national program locally with two days notice, launched a new supplier partner… Show more Responsible for developing an effective supplier relationship management program with assigned suppliers that adopts best-in-industry practices and aligns key suppliers’ needs with Andrews’ strategic priorities. Drives results by ensuring resources are optimized and focused on profit driven activities while supporting company goals and principles.- Within the first quarter in the position I, helped launch a national program locally with two days notice, launched a new supplier partner, ferried a supplier through a public relations crisis, and navigated a supplier through a market wide packaging malfunction, all while reaching a high gross profit after discount for my portfolio.- Played a pivotal role in guiding the entire company, including my portfolio, to surpass over 50% market control in both sales revenue and cases while streamlining my product list by over half in collaboration with supplier partners, ensuring sustained manageable sales growth across the brand portfolio.- Regularly shaped national strategy and distribution networks scrapping previous arrangements for my brands by the continual success resulting from my innovative direction of sales and marketing programs. Show less

Served as the linchpin between brands, brand management, and sales axis to develop and execute effective market strategies. Regularly assessed brand status, engaged with brand partners, and played a key role in planning, advising, and implementing initiatives for both on and off-premise channels with the executive sales leadership.- Directed the successful turnaround of 11 out of 14 declining brands in year one. Through strategic research and collaboration with key stakeholders, we decided… Show more Served as the linchpin between brands, brand management, and sales axis to develop and execute effective market strategies. Regularly assessed brand status, engaged with brand partners, and played a key role in planning, advising, and implementing initiatives for both on and off-premise channels with the executive sales leadership.- Directed the successful turnaround of 11 out of 14 declining brands in year one. Through strategic research and collaboration with key stakeholders, we decided to drop 3 brands, and directed brand-specific adjustments for the remaining 11, leading to their complete revitalization.- Directed end-to-end development of numerous products, guiding them from conceptualization to the shelf. Responsibilities encompassed recipe development, creative and marketing initiatives, sales strategy, chain strategy, and incentive programs, among others, while strategically steering the overall business strategy and development for our brand partners.- Led the integration of cross-departmental efforts through internal marketing with training, accounting, category, sales, and national accounts teams to implement advanced strategies company-wide. One example included project management for a grocery program to optimize synchronization and incentivization within the Brand-Sales-National Accounts triangle, responsible for 70-90% of sales depending on the brand. Focused on highlighting key movers and strategically allocating company resources for maximum impact. Show less

Expanded revenue and profit through the management of key accounts - Consistently exceeded sales goals in a highly challenging key account route previously dominated by competitors. Developed relationships and executed strategies for product dominance, successfully reshaping the market landscape and overturning the competition's stronghold .- Increased total route profitability to surpass $2MM a year - Managed an incremental sales initiative that enabled select delivery drivers to… Show more Expanded revenue and profit through the management of key accounts - Consistently exceeded sales goals in a highly challenging key account route previously dominated by competitors. Developed relationships and executed strategies for product dominance, successfully reshaping the market landscape and overturning the competition's stronghold .- Increased total route profitability to surpass $2MM a year - Managed an incremental sales initiative that enabled select delivery drivers to upsell onto existing orders providing the company with the means to compete effectively against smaller, more agile competitors. Show less

As an early hire, played a vital role in the startup's evolution, strategically expanding and maintaining sales across comprehensive market segments. Spearheaded market penetration through proactive identification and acquisition of new accounts while increasing sales at existing accounts, contributing significantly to the brand's rapid growth from inception to eventual sale- Achieved remarkable success in a startup context, scaling the territory to contribute 1/3 of the total company… Show more As an early hire, played a vital role in the startup's evolution, strategically expanding and maintaining sales across comprehensive market segments. Spearheaded market penetration through proactive identification and acquisition of new accounts while increasing sales at existing accounts, contributing significantly to the brand's rapid growth from inception to eventual sale- Achieved remarkable success in a startup context, scaling the territory to contribute 1/3 of the total company sales. Consistently delivered weekly sales averaging over $50,000, showcasing leadership in establishing a foothold in one of the most competitive markets in Texas. - Integral in shaping the brand's initial strategy, providing key insights into product development, marketing initiatives, process improvements, and distribution planning for comprehensive impact that lead the brewery to becoming the fastest growing brewery in the nation before sale to Molson Coors.- Lead Company in sales throughout my entire tenure. Show less