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Creative yet analytical, considerate yet proactive, flexible yet determined.Strategist and mixed method researcher with a background in psychology and consumer behavior who knows that while strategies require brains, the best strategies require empathy. Understanding where your audience is starting from—their motivations, their priorities, nuances to pull on—is key to successfully tailoring communications and marketing to a specific audience and ultimately accomplishing the objective. Has experience doing exactly that as a consultant for Fortune 500 companies across industries, from healthcare and tech to entertainment and consumer goods.Alongside a passion for learning and collaboration, highly skilled in strategic communications, product and content strategy, advertising copy, UX strategy, qualitative + quantitative research methodologies, and branding + value prop creation.
The New York Times
View- Website:
- nytco.com/careers
- Employees:
- 10449
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Research AnalystThe New York TimesNew York, United States
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Senior EditorOmnicom Sep 2024 - PresentNew York, New York, United States -
Senior Communications StrategistMaslansky + Partners Aug 2023 - Jul 2024New York, New York, United States• Leverages understanding of consumer behavior and psycholinguistics to tailor marketing communication strategies and messaging that resonate with specific audiences, shift perceptions, and drive action • Manages qualitative and quantitative market research projects that develop, test, and optimize the best communication, brand, product, content, and UX strategies to accomplish clients’ B2B or B2C communication objectives• Synthesizes data and simplifies complex insights into creative, compelling visual presentations that provide clear, detailed, actionable recommendations • Oversees day-to-day relationships with Fortune 500 clients across a wide array of industries and challenges - improving client experience and driving retention• Quarterbacks team’s completion of each project, managing junior staffers' day-to-day contributions and “managing up” to simplify and amplify executive leadership’s involvement throughout the project process -
Communications StrategistMaslansky + Partners Mar 2022 - Aug 2023New York, New York, United States
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Associate Communications StrategistMaslansky + Partners Mar 2021 - Mar 2022New York, United States
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Sales AssociateHarborside Inc. Dec 2020 - Feb 2021Oakland, California, United States• Discussed customer’s specific needs and tailored sales approach to drive sales, customer satisfaction, and retention• Increased flagship store revenue by driving efficiency and accuracy in order completion and inventory management -
Market Research InternTransform Jun 2020 - Oct 2020San Francisco Bay Area• Designed, fielded, and analyzed consumer insights survey to identify market gaps and opportunities• Conducted extensive competitor research to inform brand identity and marketing strategy• Created marketing content and tailored pitch decks to address priorities of target audience and investors uncovered during market research -
Marketing Strategy ConsultantFreelance Jan 2020 - Apr 2020• Managed advertising budget and developed marketing campaigns for social media and niche market platforms to build brand awareness and generate actionable sales leads• Advised luxury handbag founder in identifying the target audience and developing the brand image + voice to successfully reach these prospective customers
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Marketing Communications InternSan Francisco Travel Association Jun 2019 - Aug 2019San Francisco, California• Wrote and published articles on history, culture, and happenings of San Francisco to drive tourism interest• Created digital media advertising content to promote local events, businesses, art exhibits, and conventions across strategically selected landing pages and social media platforms• Optimized website user experience and deployed SEO best practices to increase website traffic -
Research AssistantPenn Medicine, University Of Pennsylvania Health System Sep 2018 - Dec 2018Philadelphia, Pa• Conducted meta-analysis on relationship between adolescent cannabis use and success later in life • Created inclusion/exclusion criteria for systematic review to build a more accurate and efficient research process -
Camp Counselor (2017), Pro Camp Instructor (2018)Camp Edmo Jun 2017 - Aug 2018Alameda, Ca• Acted as assistant camp manager, managed team of 15+ counselors, and oversaw safety, education, and behavioral development of 50+ campers – ensuring success of the programs• Taught mechanical engineering to middle school students via critical thinking exercises and weekly building projects, adapting the designed curriculum to account for student abilities and on-hand resources• Instructed course on website management and digital safety -
Wildlife Research AssistantEcology Project International Jun 2013 - Apr 2016Yellowstone National Park; Pacuare Nature Reserve, Costa Rica• Managed company Instagram page and acted as field photographer• Conducted field research on Yellowstone cougar populations• Relocated sea turtle nests in Costa Rica to increase survival rate -
Forensic Psychology InternSan Francisco Forensic Institue Nov 2014 - Nov 2015Oakland, Ca• Aided forensic psychologist with case management and organization to streamline and digitize internal processes
Jacob Cala Skills
Jacob Cala Education Details
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Psychology -
Psychology -
Bishop O'Dowd High School
Frequently Asked Questions about Jacob Cala
What company does Jacob Cala work for?
Jacob Cala works for The New York Times
What is Jacob Cala's role at the current company?
Jacob Cala's current role is Research Analyst.
What is Jacob Cala's email address?
Jacob Cala's email address is al****@****cas.net
What is Jacob Cala's direct phone number?
Jacob Cala's direct phone number is +151040*****
What schools did Jacob Cala attend?
Jacob Cala attended University Of Pennsylvania, The University Of Edinburgh, Bishop O'dowd High School.
What skills is Jacob Cala known for?
Jacob Cala has skills like Microsoft Office, Microsoft Word, Microsoft Powerpoint, Public Speaking, Research, Project Management, Psychology, Communication, Writing, Criminology, Baking.
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Jacob S. Small, CALA
Director Of Admissions & Marketing, Brooklyn Boulevard Alp | Nj Certified Assisted Living AdministratorNew York City Metropolitan Area -
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