Jacob Caplan Email & Phone Number

New York, NY, US

• Help price and approve plans across five networks
• Successfully teach and manage six planners through individual meetings and presentations
• Regularly interact and negotiate scatter deals with sales executives resulting in yearly pricing increases averaging between 5-10% on each network
• Created upfront strategy to better monetize efficient demos
• Created pacing models for all Viacom Kids and Family networks to identify volume and pricing risks
• Collaborate with Brand Sales on a Kids’ Choice Award document regularly shared with Head of Sales and COO

• Help create and improve ratings model designed to assess weekly risks and opportunities of networks totaling $1billion annually, which is distributed to senior leadership
• Responsible for delivering weekly presentations to senior leadership, detailing changes in week to week spending across seven major cable networks
• Forecast yearly revenue for $50+million network to prepare for presentation to the COO
• Collaborate with outside departments in Los Angeles to project and present quarterly analysis and spending updates on major movie studio releases

• Created profitability analysis to help determine contract offers for potential clients
• Constructed company analytics report to show changes in week to week growth
• Assembled weekly company DMA Report by helping to determine popularity of artists by region incorporating radio, sales, and streaming data
• Helped lead and organize monthly finance meeting for senior leadership
• Maintained marketing budgets and managed payables and receivables for artists such as DJ Khaled, The Chainsmokers, and Jordin Sparks