Jacob Caplan Email & Phone Number

New York, Ny, Us

• Help price and approve plans across five networks• Successfully teach and manage six planners through individual meetings and presentations• Regularly interact and negotiate scatter deals with sales executives resulting in yearly pricing increases averaging between 5-10% on each network• Created upfront strategy to better monetize efficient demos• Created pacing models for all Viacom Kids and Family networks to identify volume and pricing risks• Collaborate with Brand Sales on a Kids’ Choice Award document regularly shared with Head of Sales and COO

• Help create and improve ratings model designed to assess weekly risks and opportunities of networks totaling $1billion annually, which is distributed to senior leadership• Responsible for delivering weekly presentations to senior leadership, detailing changes in week to week spending across seven major cable networks• Forecast yearly revenue for $50+million network to prepare for presentation to the COO• Collaborate with outside departments in Los Angeles to project and present quarterly analysis and spending updates on major movie studio releases

• Created profitability analysis to help determine contract offers for potential clients• Constructed company analytics report to show changes in week to week growth• Assembled weekly company DMA Report by helping to determine popularity of artists by region incorporating radio, sales, and streaming data• Helped lead and organize monthly finance meeting for senior leadership• Maintained marketing budgets and managed payables and receivables for artists such as DJ Khaled, The Chainsmokers, and Jordin Sparks